Analysis of several new market growth points in the domestic security industry

The development of the security industry is in desperate need of technological innovation. Weak technology has always been a bottleneck restricting the development of China's security industry. In the Chinese security market with a scale of up to 100 billion yuan, domestic enterprises are more likely to do the "hard-working activities" such as planting telephone poles, hanging equipment, and assembly. The core technology has long been monopolized by foreign companies. This situation is extremely unfavorable to the development of China's security industry and it is urgent to seek breakthroughs.

Due to the lack of core technologies in China's security monitoring industry, not only did Chinese enterprises lose their grasp of the key discourse power of the industry, but also it was not conducive to the protection of national security interests. Based on national key projects and financial security considerations, Chinese security companies need to achieve breakthroughs in core technology.

The civil security market has broad prospects According to relevant statistics, the penetration rate of civil security products in foreign countries has reached over 70%. It has the advantages of beauty, safety, intelligence, ease of installation, and so on. However, the domestic market is not yet mature, and huge market potential also has huge business opportunities. According to relevant agencies, if we calculate according to the existing 100 million urban households in China, we will combine the GDP growth rate of the national economy and the speed of urbanization in China. In the next five years, the expected total purchase of urban residents in China will reach 50 million sets. According to the calculation of 1,000 yuan per set, the market size will reach 50 billion yuan, with an average annual market demand of 10 billion yuan, and the coastal economy will be developed in rural areas. Not yet included in the sales range.

Campus Security Becomes an Industry Outbreak Market Campus security issues have caused the country to attach great importance to campus security issues and become a social focus. Nationwide, the education sector’s investment in campus security construction has increased significantly. At present, security in most schools is left blank, which is a fertile ground for the security market. The expansion of universities, the rise of university towns, the upgrading of the system, the support of the country's policies, and the vast space that has not yet been developed have all clearly signaled a bright future for school security.

The upgrading of security products brings major business opportunities Security products are different from other home appliances and other products, and their application environment is rather harsh. They are constantly exposed to the ravages of wind, rain, and snow all year round. Therefore, it is easily damaged and has a shorter life cycle. Every update of security equipment will bring a huge market opportunity. In addition, with the popularization and application of digital high-definition security products, it has inherent advantages over traditional analog devices, accelerating the process of replacement of security equipment.

Park security has become an emerging hot market in the industry. According to research, before 2008, the driving force for the development of China's video surveillance market mainly came from the Beijing Olympic Games and the construction of related safe city monitoring projects; after the Olympics, the hot spot of market development gradually came from the Olympic Games. In the direction of regional hotspot events, safe cities, and industry demand, the development will be driven in the same direction. On the other hand, it has experienced market promotion and education in the past few years, whether it is in industries with strong traditional security needs such as finance and public security, or in emerging industries such as transportation, electricity, parks, and hospitals that have rapid growth in monitoring demand. Video surveillance investment has grown rapidly. Among them, park monitoring is a hot point in the field of video surveillance in recent years.

Triple play accelerates the process of high-definition security industry According to the current market trends, the opportunity of “triple play” brings to the security industry is mainly in the security operations and network service market. According to relevant experts, security products that can be connected to three networks converge It's not about taking up bandwidth. More often than not, you need to use the network port. The triple play of the security industry must be the same as the high-definition process is the opportunity to challenge coexistence, security companies, we must seize the opportunity to meet the difficulties.

Security maintenance services or new hot spots in the security industry With the rapid development of the security industry, postal services, banks, airports, museums and other large shopping malls need to install security equipment. After the construction of a huge security system, as many monitoring points, the maintenance of security equipment is also a major problem. According to preliminary statistics, the maintenance cost required by a general monitoring point is approximately 4,000 yuan per year. At the same time, manpower and material resources at the monitoring point are no small investment.