Be wary of making huge profits for home improvement companies

【 Phenomenon 】

In the materials exhibition hall of a home improvement company, a set of cabinets can get a "rebate point" of 5,000 yuan, a staircase can also receive a rebate of more than 10,000 yuan, and a set of villa rebates can buy a private car. With the advent of the home improvement season, the home improvement market is also booming, but with the establishment of the home improvement company's exhibition hall, home improvement companies and decoration designers have received rebates has become a "blocker" to regulate the home improvement market.

Yesterday, the designer of a decoration and design company revealed to the author that many home improvement companies are currently trying to expand the establishment of material exhibition halls, using designer design schemes while allowing employers the opportunity to buy rebates for their own company exhibition hall materials. And the amount is close to "astronomical figures", "a house with a decoration cost of about 100,000 yuan, you can eat a rebate of about 20,000 yuan for the purchase of materials at the home improvement company exhibition hall."

According to the survey, in the face of the increasing rebate wind in the home improvement company's showrooms, consumers have heard and heard but have no good solutions, only passively slaughtered by the collusion between bad merchants and home improvement companies. Imagine that when a consumer buys a piece of ceramic tile of about 200 yuan, the rebate that the home improvement company secretly intercepts amounts to about 80 yuan, or even more than 100 yuan, far exceeding the profit of selling a tile by the merchant or manufacturer.

[ Root Cause: High Rebates, Short Selling and Short Selling ]

Today, under the illusion of a large-scale home improvement showroom in the home improvement market, many consumers are still in the dark. However, careful consumers will think that home improvement design companies lease thousands or even thousands of square meters of material exhibition halls, and do not have their own factories and product production lines. Where do they come from? Where do their profits come from? Of course, we can only rely on the convenience of our own design to make a huge difference between the merchants and consumers to earn the middle price difference, and then like the usury, we can achieve profitability. Whether it is a regular merchant or a manufacturer, it is hard to speak of the insatiable "shuo rat" of the home improvement company, which is both hateful and helpless. Because they understand that precisely because of their unhealthy market competition, home improvement companies are encouraged to take rebates, and ultimately form unspoken rules in the industry. Those home improvement companies and designers understand the shady, just like taking drugs, they can't restrain themselves. Imagine that in the face of generous rebates, a set of home renovations, you can get thousands of tens of thousands of dollars in just buying tiles, but how hard can you get a reward for working out a design drawing? Therefore, home improvement companies and even designers do not hesitate to abandon their professional ethics. Under the conspiracy of merchants and manufacturers, they took risks and in order to gain huge returns, they put down the proper design and started to set up a material exhibition hall.

At the same time, another source of the arbitrary establishment of the materials exhibition hall of the home improvement company is that the current main salary composition of the designer is the base salary + commission, "If the number of contracts is small, it will be a base salary of several hundred yuan." However, it is understood that 10 monthly completions For a 10,000 yuan signing task, the basic salary is 2,000 yuan, plus a 4% commission. If calculated in this way, the designer who completes the task of signing 100,000 yuan can earn 6000 yuan per month. According to the author's understanding, the task of signing 100,000 yuan should generally be two customers, which is not difficult to complete in the peak period of home improvement. It is understood that the owner has become a "sheep" in the hands of some designers. Once the owner does not comply with the designer's choice, the designer will threaten it with an excuse of irresponsibility, etc., and the owner has to purchase the decoration according to the designer's requirements.

[ Industry Disclosure ] Inferior products, counterfeit and shoddy products are another major means of profiteering

According to industry sources, price fraud is an aspect. It is particularly important that these decoration companies will mix fake and inferior building materials in order to save costs and seek profits. Even if a few products that may appear to be brands are often models that are about to be eliminated or Tail goods, but consumers do not know.

According to a door owner named Wang, it is lucky to have inferior products and obsolete products in the decoration materials exhibition hall of the decoration company, and more of them are fake and inferior. As far as he knows, wood products such as wooden floors, doors, even cabinets, and furniture are mostly counterfeit and inferior. These decoration companies cooperate with some local underground processing plants that do not have any production qualifications or operating qualifications. The doors and wooden floors they produce , Cabinets, furniture, without any inspection of functional departments, directly to the decoration company samples, decoration companies rightly label these black workshop products with their decoration company labels, so the shady "three no" products have become The trademark products of some decoration companies are expensive.

At the same time, Mr. Li, who has been engaged in the decoration industry for many years, revealed that some designers used the usual method of stealing the credit of some high-integrity markets or brands, and some of their prefabricated home material exhibition halls were unknown or even counterfeit. The product is touted as a market with high credibility, such as Wanjiali, which operates or recommends brands to eliminate consumers ’doubts and deceive their trust. Consumers should not be fooled easily.

【 Reminder 】

The larger the home improvement company's material showroom or the more active home improvement companies, the more unspoken rules are, and the deeper the rebate is; the more recommended brands or products in the decoration company's material showroom are designers or related staff of the home improvement company. , The higher the rebate, the less product quality is not guaranteed. In essence, the material showroom of a home improvement company is a second-hand seller. They have no warehouses, no production plants, and no agency management rights. Instead, they purchase materials from material vendors and then resell them to consumers at high prices through designer packaging. Earning rebates is completely short selling. This is also the fundamental reason why home improvement companies do not design but sell materials. Therefore, it is recommended that consumers buy home improvement materials must go to the store with formal operation, perfect management, and many years of integrity records to avoid being deceived.


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