Lonely wolf has a lot to say about the separation from the population, but when it comes to entrepreneurship, it is what you should do to distinguish yourself from most people. The competition in the entrepreneurial market is fierce, and 90% of startups will eventually fail.
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Lonely wolf has a lot to say about the separation from the population, but when it comes to entrepreneurship, it is what you should do to distinguish yourself from most people. The competition in the entrepreneurial market is fierce, and 90% of startups will eventually fail.
This is not a happy statistics - I know.
It's quite possible that your company is one of the startup wolves that seem to offer the same service. It's really frustrating to realize that when you know that you are providing an important product. You know that your product is different from the Others, because you spent a few months or even years on it, but the customer has not experienced that time. They have just been exposed to you, so unfortunately, you are risking a service that looks similar to what they already use or know.
Take the two companies, Customer.io and MailChimp, for example. At a glance, both companies are dedicated to sending emails. Just look at their features, prices, customer reviews, and even offers, new customers will no doubt pick one at random. But after further investigation, you will begin to see their differences. You will begin to understand their core values, and suddenly you will see them with a new look.
For example, you'll find that Customer.io is known for making it easier to send mail to customers who are already using your app. Their main focus is to help you better communicate with your customers – in a customized way that is personalized based on the customer's existing behavior in the app. On the other hand, MailChimp is focused on email marketing and makes it easier to send corporate communications to anyone on the mailing list. It is this core value that distinguishes between the two companies. Once you see their core values, the difference between the two products can no longer be greater.
Based on their core values, one is more concerned with growth while the other is focused on keeping. You can make a wise choice between the two based on your company's strategy.
How Wistia is fighting from the video hosting website
A recent survey showed that 1.8 million words have the same impact on people as a one-minute video. This is equivalent to 150 days of writing that can be completely packaged into a small video. Therefore, it is no coincidence that the various video hosting companies in the past 10 years have entered the field of entrepreneurship.
Wistia is more aware than any other company in the hardships of struggling in the fierce competition, because he has too many other video platforms that provide basic video hosting services. In this competition, how do you highlight yourself? How do you get out of the wolves and find success in your own adventure? In addition, the technology has been updated. How do you market a reliable product when software is destined to continue to evolve and add countless features?
The answer to all of these questions boils down to a simple concept—a gold mine that lets people believe that you are holding the products they need. Before 4, Wistia was still sparing no effort to push their products to as many people as possible. They advertised all the features of their own platforms, but basically created a crazy marketing spider, but blurred the overall quality of their products.
You can list one function after another, and you can also continually release one benefit after another, but if you don’t have a backbone to support the whole product, people will definitely miss the one that makes them realize the value of your product. Amazing moments.
This core will build your core values ​​- all you need is a mission and a vision. The following 3 methods will help you achieve your goals:
1. Set your mission to help customers
Wistia co-founder and CEO Chris Savage strongly recommends that companies write their missions as a way to focus on what you want to do to help your audience. Your mission is to be able to clearly identify who you are and what will convey your passion for the product. Write down your mission and root it into your marketing strategy so you can change the way people see your product. That's why Wistia markets their missions rather than their products.
Before setting up the mission, Wistia marketing their products. In other words, they share all the features of their products without actually providing a basic understanding of what their products are. Chris is completely confused why they can't grow, and once the company's mission is established, they have witnessed that their marketing is geared toward a better direction.
Wistia's mission is to enable people to use video. With this in mind, they will not make any marketing decisions that are inconsistent with them, and they will broaden the scope of what they can produce. Just look at their blog. You'll find it filled with interesting content, including how to use the title to make your video more well-known viable advice, an improved version of the video library management tool, how to create visual stories with behind-the-scenes footage, and more.
This content is in line with their mission, because it helps their users get the most out of their own video.
2. Define your vision to highlight your product
Having a mission is a great thing, but if you only have a mission, it looks very pale. Looking ahead, it is also important to set a goal for your company. Wistia did the job by defining their vision. Your vision is to make your products stand out from the mixed market of dragons and snakes.
Wistia finally came up with its vision by recognizing that people use their products for marketing, in-house training, collaborative work, and much more—it looks beautiful but also makes Wistia incapable. They realized that Wistia was eventually born for video marketing. You can use Wistia for a variety of uses that people already use, but it's built for video marketing.
Introducing Turnstile in Wistia is a step in realizing their vision. Turnstile is a tool that lets you identify and capture the email address of your target customer through your video. Not surprisingly, when people see Turnstile, they realize why Wistia is different from other video hosting platforms. Other video hosting platforms won't let you analyze the video on your website and capture the email address of the target customer. Wistia customers get actionable data to tell them which part of their video they are watching.
It is Wistia's video marketing that sets them apart.
3. Market your core values ​​to build a rational and loyal consumer base
Once you've built the two doctrines that make up your core values, marketing will naturally be much simpler, and people will get shorter and shorter from knowing your product to being surprised by your product.
After setting up their mission and defining their vision, Wistia began to integrate this core value into everything and began their journey away from the wolves. Their external marketing focus highlights that they are a video marketing platform, and their content makes people feel like they have the ability to use video as a tool. Internally, they put their core values ​​in a loud talk or on the website to write about how they think about the company.
Suddenly, Wistia found herself a proud lone wolf.
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
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