Bosch deepens its strategy of "rooting local service locally"

As the world's leading automotive technology and service provider, Bosch presented the theme of cleanliness, economy, safety and comfort at the 14th Shanghai International Automobile Industry Exhibition (2011 Shanghai Auto Show), and fully demonstrated its aim for new energy vehicles and traditions. The diversification of internal combustion engines and innovative automotive technologies. Its series of technological innovations and localization results closely correspond to the theme of “Innovation and the Future” of the current auto show, which has attracted widespread public attention.

Mr. Chen Yudong, President of Bosch (China) Investment Co., Ltd., said: “Electric vehicles will be the main direction of future transportation power, but traditional internal combustion engines will continue to develop and improve. In the short term, diversified automotive power technologies will meet the needs of the Chinese market. the best solution."

Bosch is adhering to the long-term strategy of “rooted locality and service to the local community”. Through the establishment of local production and R&D system, Bosch provides leading automotive technologies and services for Chinese customers. Today, Bosch Automotive Technology has built eleven production bases, four technology R&D centers, and one winter testing ground in China, and has become an important part of Bosch's global R&D system. At the same time, Bosch's fifth R&D center in Changsha and the summer test site in Donghai, Jiangsu Province will also be completed in 2012, further enhancing local R&D capabilities. In 2010, Bosch Automotive continued to grow in China with sales of 23.3 billion baht, a 38% increase from the previous year. Automotive technology continues to be Bosch's most important business unit in China.

"In the face of the rapidly changing Chinese auto market, Bosch will use a more localized look to better meet the diverse needs of Chinese customers." Mr. Chen Yudong said, "Bosch will continue to assist domestic vehicle manufacturers in future electric vehicle travel, Continuing technological innovation in many aspects, such as energy saving, emission reduction and driving safety.”

Diverse automotive power solutions Bosch offers a diverse range of automotive power solutions that cover gasoline direct injection systems, diesel common rail systems, hybrid and pure electric vehicle technologies. Among them, the regenerative braking system “HAS hev” designed specifically for hybrid and electric vehicles will be produced in China during the year; this system aims at the special braking performance and energy feedback requirements for hybrid and electric vehicles, maximizing the number of wheels. The rotational energy is converted into electrical energy and stored in the battery.

Increase vehicle mileage, save fuel, and significantly reduce CO2 emissions.

“At present, Bosch has established a very complete product line for hybrid and electric vehicle powertrain systems. The world's leading technical support and experience will help Chinese manufacturers to produce affordable new energy vehicles as soon as possible.” said Mr. Chen Yudong. . In 2010, Bosch succeeded in launching two pioneering projects for new-energy automotive technologies through its electric drive business unit established within the joint venture company, Joint Automotive Electronics Co., Ltd. The implementation of these two projects will promote the production of key components for hybrid and electric vehicle technologies in China in 2012, and new energy vehicles equipped with Bosch technology will be mass-produced in 2013.

At the same time, improvements applicable to economical diesel and gasoline engines are still Bosch's important research areas. The recently launched CRS1-16 economical diesel common rail system is a fully functional diesel common rail system tailored for the Chinese market by Bosch and Weifu. Through localized R&D and production, this product has helped passenger cars and light commercial vehicles meet the National IV emission standard at a lower cost.

Concerned about the driving safety of Chinese consumers At this auto show, Bosch showcased the latest technologies in the automotive safety field, including the ninth-generation ABS/ESP. And smart driver assistance system.

With the rapid development of the automotive market, domestic consumers’ awareness of active vehicle safety has also increased, and active safety systems have become more widely used. Bosch’s latest survey results show that in 2010, newly registered passenger vehicles 18% installed ESP, an increase of 5 percentage points compared to 2009. As the smallest and lightest brake control system on the market, Bosch's ninth generation ABS/ESP. Production will be produced in China within the year, which will play a positive role in further promoting the application and popularization of active safety systems in China.

At the same time, Bosch is also actively introducing a "driver assistance system" that combines safety and comfort, including the ACC (Automatic Vehicle Configuration Picture Quotation) adaptive cruise control system displayed at this auto show. The system can be used during driving. Automatically control the vehicle speed and maintain the distance from the preceding vehicle; and the PEBS predictive emergency braking system can help drivers in phases to avoid rear-end accidents or reduce the severity of accidents. These auxiliary systems will provide drivers with a safer and more comfortable driving experience.

Provide local technical support and services As the world's leading automotive technology and service provider, Bosch is committed to providing Chinese consumers with a full range of high-quality spare parts supply and professional diagnostics and testing services. The world's largest after-sales service auto parts plant of the Bosch Group will break ground in Nanjing this year. The new plant will provide high-quality spare parts and professional inspection equipment for the after-sales network to further promote the rapid development of Bosch Automotive's after-sales service network in China. So far, 855 Bosch auto repair stations in China have established the largest independent auto aftermarket service network in China, and the 1,000th maintenance station will also be put into use during the year, marking the establishment of the first auto sales in Shanghai since 1926. From the service workshop to the milestone of the service system construction and development in China.

One of the world’s top engineering service providers, Bosch Engineering Technology Co., Ltd. also set up a professional team in Shanghai last year. Bosch Engineering Technology is based on all product portfolios and works closely with Bosch business units to provide customers with full technical support from initial concept studies to mass production through a single contact window. At present, the team's service areas mainly include engine management systems, driving safety and comfort systems, and the development of electronic and electrical integration technologies for these systems.