Building materials market encountered low pressure bathroom hardware deep sales quagmire

In 2011, the building materials market was hot and cold and most of the time was in the cold period. The market was depressed and the difficulties of home stores and manufacturers were obvious to all. What is the status of dealers and agents that are not often concerned? Previously, the author found through investigations and visits that many dealers have sent out their sad voices. They clearly felt the pressure of survival under the cold winter. Then why are distributors in a difficult position? The market downturn, high channel costs, pressure from manufacturers, and the impact of new channels have all cast a shadow over dealers this year.

Fast expansion of home stores, high rental prices, high dealers can not eat the building materials market encountered low pressure bathroom hardware deep sales quagmire in the general situation is not good, the channel cost is still strong. The author found during the visit that the most frustrating for dealers was the high rents in the stores. In the market's lukewarm, the issue of rent has become increasingly apparent. Before this, many media have reported that the profits of home building materials are more than three tiers allocated to store rentals, which is also a great burden for poorly performing dealers. There are dealers who have calculated an account for the author, except for rent, electricity, water, property management, and labor costs. In the first ten months of this year, only the only October was profitable, while other months were at a loss. .

The high rent in the store caused the distributors to express their emotions. In the previous stage, the domestic famous home stores invited us to settle in at a price of 280 yuan per square meter per month, and I was rejected decisively. A well-known brand dealer of Shilihe Xiaolong Ceramics Base told the author that in recent years, the store rental can be described as rising, taking a famous domestic store as an example. From 2007 to now, the rent of the same location rose from 300 yuan per square meter per month. 450 yuan, up to 50%. Under the tide of rising voices, Ronaldinho chose conservative management and no longer entered the store.

On the other hand, the expansion of home stores did not slow down as market demand plummeted and competition became fiercer. The author was informed that the inexhaustible expansion and support of the store has become an important factor for the day of the dealer. Regardless of follow-up or non-following, for dealers, profits are largely diluted. Yin Yuxin, deputy general manager of the Oriental Home Plaza, told the author that the more stores opened, the more the market became diverted, the sluggish market led to sluggish spending power, and few stores would take out 3,000 to 1,000 yuan to support distributors to promote sales. ,do activities.

In fact, the expansion of the store is not a superb appearance. With the intensification of the withdrawal of shops, the airline rental rate has soared. Many dealers have stated that well-known high-profile stores have begun to throw their own olive branches, but they are forced Situation, many dealers chose to refuse like Ronaldinho.