Door dealers are trapped in “sieges” and how to break through into the current focus

Pressure from upstream companies, competition among distributors, and consumers are so critical that dealers in the door industry can be said to be trapped in “Fortress Besieged”. Many are looking for ways to survive and develop. However, in addition to their own subjective efforts, the manufacturer's product quality is guaranteed, the development model is limited, the quality of service is unstable, and the market is playing indiscriminately with price wars. These problems have become dealers' current concerns.

Greedy profit affects the overall image of the door company For the wooden door industry, high-quality door production cycle, production workmanship, craftsmanship and other requirements are high, but the price is high, so some dealers are eager for small profits, choose to find a small local The company relies on its own brand, or sets up a factory for its own sake, and tries to evade the sea. According to the analysis of the head of Xianghe Wooden Door, this situation has a great harm to the brand businesses that regulate the operation and also affects the overall image of the door and window companies.

Restrictions on the development of operating modes As the market demand for doors and windows has increased, some brands of doors and windows have failed to manage due to poor management. However, in order to reduce the duration of orders, quality has been reduced. According to this mode of operation, it will inevitably restrict the development of enterprises, and those companies that insist on quality will usher in development opportunities in the adjustment of the industry. Of course, this requires the coordination and guidance of industry organizations, and it is particularly important to regulate market behavior.

Can not ignore the terminal service links No matter how well-known corporate brand, good service is the fundamental of development, agents are more effective channels for the dissemination of corporate and product brands in the market, so companies can not ignore the terminal service links, but also should serve the terminal market.

Price war is unfavorable This year, many wooden door manufacturers have implemented channel sinking, specializing in the second and third-tier markets to expand the scope of staking enclosures and form a comprehensive and solid marketing network. Hopu industry has also joined the ranks.

It is not difficult to find that the wooden door with medium and low grade of 700-800 yuan/set is very popular among consumers, especially the paint-free door. In the past two years, some solid wood composite doors with a price of around 1500 and solid wood doors with a price of around 2,000 yuan have also been widely accepted by consumers. Some small workshops and workshops also added some equipment to start production of wooden doors. The price of the wooden door market was chaotic and quality was not guaranteed.