Environmental protection into the home theme children's paint market business opportunities

Today, there are many reports of accidents involving indoor decoration pollution in newspapers or on television. Among them, injuries to pregnant women or children have become the most sensitive topic in the industry. Medical research proves that benzene pollution caused by paints, coatings and adhesives used in decoration and decoration is likely to cause fetal development malformations and abortions.

According to statistics from related departments, currently there are about 800,000 children who die every year due to upper respiratory tract infection caused by decoration pollution in China. Among them, the death causes of more than 300,000 children under the age of 5 are related to indoor air pollution, especially some new and newly renovated ones. Kindergartens and family indoor environmental pollution is very serious. In children's room decoration and decoration materials, the hidden dangers of paint and paint are the greatest. The formaldehyde and benzene contained in them are the biggest killers of children's health, and it is an important cause of leukemia and cancer in children. This has led to concerns about the decoration and decoration materials including paints and their safety concerns.

Children's health problems have caused more and more parents to notice that they are particularly concerned with the environmental protection and health of the decoration materials, which has provided conditions for the emergence of the paint market for children. In spite of the growing concerns about the environmental protection and health of interior decoration materials in China, more attention has been paid to the decoration of children's rooms and other places where children's activities are frequent. However, compared with European and American countries, people's awareness is still in the stage of enlightenment.

Children's paint market, from the market segmentation point of view, its consumer target is for children, product consumption sites include children's rooms, kindergartens, schools and children's playgrounds and other children often activities. The children's paint market is still in the stage of enlightenment. To develop and promote this market, manufacturers must have strong financial strength and technical strength. This is a challenge for the vast majority of private and private enterprises in the industry; For powerful companies, it is also a problem that they are not willing to make up their minds to open up this market. Many companies are concerned about this, and the strength of this decision will directly lead to attitudes and implementation in product development, channel development and reform, and marketing promotion. . As some international well-known brands such as “Nippon” and “Dulux” have been promoted in the domestic market, the concept of the children’s market has not yet been highlighted.

In addition, for many manufacturers and merchants, they have realized that there is a huge business opportunity in the children's paint market, but very few actually develop and promote this market. More companies just follow the trend and see others push children to make money, and put their own products in the name of children's paint. There is a lot of work to be done to really subdivide a market. Children's paint market If manufacturers are willing to put effort into investing, the market will mature within two years, and there will be "blowouts" within five years. An industry source said.

Because the existing sales channels are relatively narrow, even if the manufacturers see the business opportunities, they only use the channels of common paint, but do not have the characteristics unique to the children's paint market.

From the software point of view, in the training of dealers and shopping guides, the notions of the speciality of the children's market and the necessity of using children's paints should be conveyed to dealers and guides, instead of just selling them like other ordinary paints. Only in this way can we evoke consumer awareness, complete consumer behavior, and realize product value. At the same time, an industry source said that paint companies can completely break through the current selection of lusty and then adjust the model, make a model room in the store or store to give consumers intuitive experience. Even with furniture, lighting, ceramics companies and dealers to work together, this scenario sales model is currently more popular in the home industry, and the effect is significant.