At 2:18 pm on June 21, 2014, PerDormire-Pordom, the brand of Italy's Materassificio Montalese spa, officially opened its first direct store in China! The store is located in Macau Road, Putuo District, Shanghai Floor 168, Moonstar International Home Furnishing City (A096). The Montales Group mainly produces and sells mattresses and related bedding. The company was founded in 1971 by the Caso family and is a company with more than 40 years of traditional history. Up to now, it has developed into a successful large-scale enterprise, with a plant area of ​​more than 20,000 square meters, and increased the daily output of mattresses from the original 40 to 3000 today. The long years that the company has experienced on the road of development have not changed the company's enthusiasm and pursuit of production and quality. The family's production technology passed down from generation to generation and the invaluable manual production capacity have allowed the company's products to seek new ideas in the tradition. So that the product can have today's first-class position in the market. In order to be able to produce high-quality products, the company incorporates the advantages of manual production and traditional concepts into modern industrial technology and industrial production processes. It has strict requirements on product quality, details and completion processes, so that the company's products have gained international market. Unanimously affirmed. In the past 5 years, despite the ups and downs of the market, the Montales Group ’s position in the market has continued to strengthen. The company ranks second in the same industry in Italy and the top ten in Europe. At the same time, the Montales Group owns in Italy More than 45 direct stores, ranked first in Italy! And also has many stores in other European countries. It has also begun to occupy a leading position in overseas markets and is still expanding its share in emerging markets. The sales of its brand PerDormire-Pordom have covered more than 40 countries around the world. The corporate philosophy of the Montales Group is "based on respect". The concept of the brand PerDormire is the perfect combination of "comfort, support and durability". From many years ago, Montales Group began to pay attention to the Chinese market and has been learning and studying the needs of Chinese consumers. They found that Chinese consumers' requirements for sleep quality have increased in the past few years, and their knowledge of mattresses has gradually deepened. In order to allow Chinese consumers to enjoy high-quality sleep, they decided to recommend high-quality good mattresses to Chinese consumers. So in 2014, PerDormire-Podomy came to China and established its China headquarters in Shanghai. And opened two stores in Yuexing International Home Furnishing City (Macao Road) and Shengyuan Dadi Home Furnishing City (Wending Road) and started trial operation. All mattresses of the Montales Group, including pillows and cushions , are 100% imported from Italy, and all are manufactured by Italian factories and shipped directly to Shanghai. According to China's words, it is completely factory direct sales, without any other intermediate links, because to ensure that consumers can enjoy high-quality Italian mattresses at the same time, they can enjoy reasonable and reasonable prices! This is any other foreign brand mattress What cannot be done! Because they are the manufacturer of the mattress and the seller of the mattress, they can better understand the needs of customers and update and improve their products according to the requirements of consumers. They have a strong R & D and innovation team, and have been committed to the research and development of new production processes and new material applications, and strive to maximize the value of scientific research on the mattresses produced by the company. While continuously integrating with modern mattress manufacturing technology, the department also pays attention to using natural materials to make mattresses, such as: essential oils extracted from vegetable seeds and soybean fiber, to ensure the provision of natural, harmonious and healthy sleep quality. In order to meet the needs of different customers, the Montales Group uses an advanced technology called "Ergo Check" to perform different pressures on each part of the human body on the corresponding part of the mattress (including a total of 648 sensors). Careful analysis and further optimization of the supporting force of the mattress through the analysis of these pressure data. In addition to technology development, in order to enable customers to purchase flawless and durable products, the company requires careful inspection and testing of each mattress produced to ensure the comfort and ergonomic characteristics of the product. The Montales Group's business plan in China is to open three PerDormire-Bordom outlet stores in Shanghai in 2014. In other cities in China, it will open 10-15 PerDormire- Portomi store. And in the next 2-4 years, the scale of direct stores in Shanghai will be expanded to 8, and the number of agency stores will reach 60-100. I believe that in the near future, PerDormire-Pordom will soon be recognized and recognized by more people, and Montales Group will continue to specialize in the field of human sleep health to bring you better and better products . 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