Nano clothing fever underwear consumers blindly from the "high-tech"

Nano-clothing, thermal underwear, radiation protection clothing, antibacterial down clothing... In recent years, a series of high-tech garments have appeared in the eyes of consumers. While bringing new feelings to people, some new terms and new concepts are also dazzling and confusing. I do not know how to buy. Insiders suggested that consumers should not blindly believe that “high-tech” is used when buying clothes. They are misled by the hi-tech gimmicks that businesses use. They need to pay attention to the fabrics, quality and brands of clothes and avoid paying for the new concept of hype. High-tech garments are competing and sought after.

Over the years, people have become more and more beautiful. In addition to wearing styles, textures, and brands, they have begun to wear technology. In recent years, high-tech represented by nanotechnology has entered the apparel industry and may become a new trend in the apparel industry. The data show that at present in China, low-tech stereotypes, inlining anti-wrinkle, ironing-free, multi-ion electromagnetic shielding and other high-tech have been widely used in the clothing industry. The most eye-catching is the use of nanotechnology garments introduced by manufacturers, for example, nanotechnology clothing, with waterproof, anti-fouling, ventilation and sweat absorption and heat dissipation function, while the anti-pollution and anti-bacterial function of nano-clothing reduction The use of 50% to 80% of detergent has enhanced environmental protection. While the traditional clothing industry is seeking new economic growth points, high-tech represented by nanotechnology has undoubtedly given new hope to the apparel industry.

Some functional clothing with big concept cards are more liked by consumers, such as fever underwear and radiation protection clothing. In a shopping mall near Yongding Road in Beijing, the author saw that the “promoting underwear” slogan has attracted many consumers to inquire and purchase. The sales staff said that the hot underwear is sold very well, basically every day Sell ​​several sets. In the past month, temperatures have gradually decreased and more and more people have bought. The author understands that the price of such "heat-generating underwear" is much higher than that of ordinary thermal underwear, generally between 300 yuan and 400 yuan. "High-tech" garments frequently encounter a crisis of confidence

Although high-tech apparel has a high profile appearance and is widely sought after, the consumer warning issued by the authoritative department shows that the high-tech garments on the market are not all veritable.

As early as the end of 2007, so-called “hot underwear” appeared in the market, but some companies just deceive consumers under the pretext of technology. The China Consumers Association and the China Knitting Industry Association jointly issued consumer warnings. Some manufacturers deliberately confuse the difference between warmth and heat, ordinary fibers and heating fibers, and use common thermal underwear as a heat underwear. Some manufacturers use the far-infrared fiber and other materials in their production process, but label the product with heat-generating fibers. In the interview, the author found that many so-called "fever underwear" did not have the relevant logo, nor did she specify the composition of the underwear and the temperature of the fever.

With the universal application of various electrical appliances, the harm caused by electromagnetic radiation is gradually attracting people's attention. Smart business people spotted this opportunity and produced products such as anti-radiation maternity clothes. However, relevant experts cautioned that they should not blindly believe in radiation protection clothing because of their limited radiation protection.

According to experts, nano-clothing can currently have functions such as waterproof, anti-fouling, ventilation, and sweat absorption, as well as anti-bacterial functions. However, in the investigation, the author discovered that some nano-clothings are surprisingly popular, and some nano-clothing claims can cure all diseases. For example, a nano-clothing claiming that high-tech materials can be knitted into garments through nanotechnology can achieve the purpose of treating diseases such as cervical spondylosis, diabetes, insomnia, gastric ulcer, and fatty liver. In this regard, experts solemnly remind consumers that the so-called promotion of high-tech materials into garments through nanotechnology is purely an irritating speculation, and the claims of such businesses have been suspected of false propaganda.

In 2006, the "antibacterial" debate on down apparel escalated. The China Feather & Quilt Industry Association believes that the hype of "antibacterial down jackets" should be stopped and relevant consumer warnings issued to consumers. However, experts from the Chinese Academy of Sciences pointed out that the effective antibacterial ingredient in antibacterial down is an antibacterial material. This is a new type of material with antibacterial and bactericidal functions. It is mainly aimed at the secondary pollution of down jackets during storage and transportation. The new material can Kill or inhibit the growth and reproduction of microorganisms by contact. The appearance of two kinds of sounds has left consumers confused. In addition, the variety of warm clothing such as space cotton, warm cards, far-infrared, etc., makes many consumers at a loss and difficult to choose. High-tech apparel product standards to be improved

"The so-called high-tech brings more than just making it difficult for consumers to choose. What matters even more is that the company's indiscriminate use of concept cards will eventually cause consumers to lose confidence in high-tech garments. Thermal underwear has been in China for about 10 years. Due to over-hype by some manufacturers, the concept of launching has caused the thermal underwear industry to start declining. “Mr. Ma, the head of a certain brand of hot underwear, said with concern that this situation was due to the lack of previous standards. High-tech apparel industry should also try to avoid such a result. At present, "heat" is a new bright spot in the apparel industry, in order to prevent heat underwear to repeat the mistakes of thermal underwear, Mr. Ma called on the relevant state departments to formulate relevant standards as soon as possible to regulate the heat underwear market.

The author understands that at present, there is no national standard for radiation-protection garments, and many manufacturers claim that their products have a radiation protection coefficient that they only meet the standards set by the enterprises themselves. Prof. Lu Fumin, director of the Radio Research Office of Shanghai Test Center, said that all the manufacturers sent to the test center are palm-sized swatches, and the test center only tests the swatches and gives test results. “We only guard against inspections. The radiant swatches are responsible for the sample inspection, which does not mean that the finished product is qualified for mass production."

In the interview, many consumers expressed to the author that clothing with scientific and technological content should represent the future direction of clothing development. We like clothing with high technology content, but we also hope to constrain and regulate this market, and do not let some concepts be clouded. consumer.

What is gratifying is that China's clothing industry is constantly improving relevant standards and prohibiting consumers from using new terms and concepts. Following the introduction of the "Knitted Thermal Underwear" standard a few years ago, the China Knitting Industry Association is currently working on the establishment of a thermal underwear standard. Before the standard is introduced, manufacturers are required to put stickers on the box with yellow and black characters. The identification and filing system for the underwear logo can also be used as an important reference for selection.

It is also known that nano-clothing has already had local standards. The "Nano-technical garments" drafted by the Dongguan City Quality and Technology Supervision Standards and Codes Institute, the Guangdong Garment Product Quality Supervision and Inspection Station, and the Dongguan Textile and Apparel Industry Association of Guangdong Province have been officially included in the local standards of Guangdong Province. The scope of nano-clothing, material requirements, test methods, inspection rules, etc. shall be clearly defined. After the introduction of the standard, it means that the nano costume magical effect will no longer be determined by the business.