Raw material prices rose by 50%

"The Olympics are like a watershed. The prices have been rising very sharply before. After the Olympics, prices have started to fall madly, more than half of that in 2007." Dong Yuehua was deeply touched by the "bungee sport" of the price of mahogany furniture. "In 2007, the price rose to the highest peak, and the guests all bought it by millions. Our sales in the second half of 2008 were less than 20% of 2007. "

Chen Dexin, director of Dexin Classical Furniture Factory in Fujian Province, told reporters, "Our Fujian Xianyou is a mahogany furniture production base. In the second half of last year, the business was particularly bad, and many enterprises could not afford to go bankrupt."

For more than a year, the mahogany furniture industry has suffered more from the financial crisis than other industries. According to incomplete statistics, at the end of 2008, nearly 50% of the mahogany production enterprises in the country closed down. Such a ratio is hard to see in other industries.

However, the mahogany market, which suffered a plunge last year, has recently started to pick up. Some mahogany furniture companies have raised their prices twice. The industry estimates that the price of mahogany furniture will rise by 20% this year. So, is the mahogany furniture market yet to start a new round of "price storm"?

The rising price of raw materials is the main reason

The reason why mahogany furniture is sought after by people from all walks of life, the scarcity of mahogany is undoubtedly one of the important reasons. According to industry insiders, it takes hundreds of years for a Hainan Huanghua pear wood to grow, and a rosewood wood grows an inch in a century, and it can grow into a good wood with an empty material. Such a rare thing has attracted the competition of many economically strong collectors, and the price changes of mahogany raw materials have also become an important factor affecting the changing situation of the mahogany furniture market.

The reporter learned from Beijing Shiyunzhai Mahogany Furniture Factory that the price of raw materials has risen a lot, and the factory price of their mahogany furniture has also been raised. "The price of Xiaoye red sandalwood has risen by 30% -40%." A staff member said. Chen Dexin also told reporters that the price of raw materials has started to rise four months ago. Since March, business has started to improve significantly, and now the number of orders has more than doubled in the second half of 2008.

"Now the increase in raw materials has reached about 50%, and the increase in furniture prices is inevitable. We are also selectively adjusting the prices of products. The current increase in furniture prices is about 30%." Beijing Gospel Redwood Furniture Factory staff said.

Dong Yuehua told reporters that since 2009, passenger traffic has increased significantly, and sales have been basically the same as in 2007. "But because the current furniture prices are not high, sales have not increased much."

"The rise in raw materials reflects the need for a transition period in furniture prices." Dong Yuehua said, "Now there is no increase in prices is the inventory in the store, three months later, this price will definitely go up."

According to relevant sources, from 2005 to 2007, the price of mahogany furniture has tripled, but the price of raw materials has risen by a factor of five. With the hot sale of mahogany furniture, the teams selling mahogany and mahogany have also begun to expand extremely, and the hotspots of market speculation are also shifting. After all, it takes time and energy to make furniture, and speculation of these mahogany woods seems to be more "short and fast" to make money. From the original investment in mahogany furniture, speculators of all walks of life began to turn to speculative raw wood. For a time, the price of mahogany rose to a historical high. Under the impact of the financial crisis in the second half of 2008, the bleakness of the mahogany furniture market also caused a sharp dive in raw material prices.

"I have been selling mahogany furniture for 10 years. Before 2006, the price of mahogany furniture increased only moderately by about 10% to 20% per year. But after 2007, there has been a sharp rise and fall." Dong Yuehua whispered to reporters , "In fact, the prices of raw materials are" suppressing ", and they are fired by wood sellers. A lot of deliberately hoarding raw materials, raising the price, and then they make a big profit, all the methods of stock trading use mahogany furniture On the market. "

"After the financial crisis, many manufacturers hoarding too many raw materials in their hands, and the state tightened their money, they had to deal with losses. Last year, raw material manufacturers sold at a loss." The Beijing Gospel Redwood Furniture Factory The staff also told reporters, "It is inevitable that the price will rise again. It is impossible to keep selling at a loss. We are now looking for cheap raw materials and rushing to buy them, fearing that they will rise too much."

In the face of a new round of "price increase winds", some rosewood brands, when analyzing the reasons for this price increase, also believe that the rising price of rosewood raw materials is still the main reason for pushing up the price of rosewood.

A classical furniture researcher believes that in addition to the financial crisis, the price of mahogany furniture plunges is also an important reason for the previous hype. In the past few years, the price of mahogany has been over-hyped and overheated. "If the investment becomes speculation, sooner or later, it will be entangled. At present, the price increase has basically returned to rationality."

Mechanism investment

"I always wanted to buy a mahogany screen at home, but the price was too high. I was thinking about it." An old man shopping on Hongmu Street in West Third Ring Road told reporters, "After the price fell last year, I always wanted to fall to the lowest I bought it at a later time, and now I ’m saying I ’m going to increase the price. I ’m afraid the price wo n’t go up, so I want to buy one as soon as some places have n’t gone up. ”

"This kind of thing is a luxury item, and there are tens of thousands of such a small Hainan Huanghuali small box." The old gentleman told reporters while gesturing with his hand. "Now the days are all right, there are RVs, Just thinking about using spare money to buy something I like and put it at home. "

"Many of the customers who came to buy in 2007 are speculators. I bought today and hope to add value tomorrow, but this year's guests are generally true collectors." Dong Yuehua told reporters, "In fact, the price hikes have caused investors Quite panicked, I do n’t know how much this thing is worth. As a merchant, we also very much hope that the price can be stabilized at a reasonable level, so that the business can develop steadily, and no one can afford to toss up and down. "

"At present, the price has almost risen, and it is gradually stabilizing." Chen Dexin said, "I can't say when to buy the most suitable, but this year's price will not fall." However, some people in the industry said that they have missed it. The best time to buy.

Relevant experts said that the financial crisis has gradually returned the market to rationality. At this stage, investors can purchase rationally. Because in the long run, due to the scarcity of mahogany furniture raw materials, its price trend is bound to rise.

Many people in the industry also called for the need to improve rational supervision while emphasizing rational investment, so that the mahogany furniture market will move towards a benign development, so that the true value of furniture will be revealed year by year.

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