Suzhou Furniture Fair and Huxun Marriage Open up Channels for Big Data Marketing

With the help of the Suzhou Furniture Fair platform, furniture manufacturers can penetrate into East China and seize the East China market; distributors can find suitable partners through the Suzhou Furniture Fair; consumers can buy high-quality, low-cost and satisfactory home products through the Suzhou Furniture Fair platform; Entrepreneurs, corporate marketers, dealers, etc. can also listen to the most popular "micro-marketing actual combat strategy" lectures through the Suzhou Furniture Fair platform; consumers can participate in corporate preferential activities by scanning the corporate WeChat public account; exhibitors You can attract more fans and tap more potential customers through mutual communication cofe-wifi and planned WeChat activities ...

Suzhou Furniture

This is the scenes in the upcoming June 26 -29 days held in Suzhou International Expo Center Suzhou Furniture Fair staged, Suzhou Furniture and mutual marriage hearing, opened the exhibition of large data channel marketing and help develop targeted commercial exhibition Strategies, through big data technology analysis and prediction capabilities, make advertising more accurate and effective, and bring higher investment returns for the exhibition.

It is reported that in this exhibition, in addition to the traditional ticketing channels, WeChat ticketing is also added to the exhibition. That is: follow the "Suzhou Furniture Exhibition" public WeChat (WeChat :) to send "collect the ticket" + personal information Including name, telephone and mailing address); Secondly, the exhibition also opened a "WeChat Weibo 'gift' activity", for example, Weibo 3 friends and WeChat friend circle sharing can win beautiful gifts.

Suzhou Furniture

It is understood that the exhibition center, organizers, exhibitors, and visitors can use a platform with various interactive functions (QR code), exhibition documents, promotional materials, advertising videos, notice announcements, exhibition forums, order systems, business card holders All the resources that can be loaded before and after the exhibition are collected on a platform to improve the orderliness, timeliness, convenience, and speed of the exhibition information transmission, and are closer to the concept of "precision marketing" at the exhibition. The application is a major improvement, and it can also improve the level and scale of the exhibition.

 

Exhibition APP development program

Through the establishment of the micro official website, we put your business in the pockets of customers, plant your brand and services in the minds of customers, portable and easier to promote, this is a powerful means to increase the brand awareness of the enterprise during the exhibition .

APP client push information

Web background can push information to different types of clients (online, all IOS / Android versions, exhibitors, buyers, visitors , media people)

Exhibitor basic information display

Exhibitor introduction, on-site activities, investment announcement, booth map, booth number, personalized display, new product display, video promotion, contact us, pre-registration / on-site event registration , buyers, audience, media reporters, guest invitations, all can be passed Mobile phone to achieve.

 

Through the WeChat App , the mobile client can achieve:
Convenient to understand: exhibition agenda (arrangement), exhibition guests, exhibition announcements, exhibition service guides and other information.

Timely interaction: Wechat sweep, shake, WeChat on the wall and other modes for meeting interaction, participation in lottery draws, evaluation of theme activities held by exhibitors, questions and concerns to enterprises.

Efficient participation: Visitors can effectively arrange their own itinerary according to the agenda, activities of exhibitors and guests, automatically sign in, and set up automatic reminders.  

 

For organizers and organizers   :

Increase the brand of the exhibition: The marketing services provided by APP and Huxun can effectively enhance the popularity of the exhibition among high-end people.

Timely interaction with news: Organizers, exhibitors, and visitors can interact on-site through the APP , publish information on the information platform in a timely manner, and push messages through the news platform to improve the effect of the exhibition.

Exhibition data analysis and evaluation: monitor and quantify the process of exhibitors and participants, and understand the participants' evaluation and needs of the exhibition in time, which helps the organizer to accurately assess the effect of the exhibition.

Increase exhibitors / purchasers' repeated participation / viewing rate: the exhibition has a good effect and the retrospective effect evaluation makes it easier to attract businessmen and recruit the next exhibition.

Bring better propaganda to sponsors: increase the advertising revenue of the exhibition

 

For exhibitors   :

Improving the effect of the exhibition: The APP can significantly improve the effect of the exhibition. The effective customer delivery of enterprises and commodities can achieve fission-type communication. Know who is interested in their products, communicate effectively, and continue to communicate after the show.
Propaganda leaflets don't need to be placed on the bottom of the table: electronic promotional leaflets, no need to worry about high-cost publicity being occupied by invalid customers.  

Industry / company product hotspot trends at a glance: With the show data analysis report after the show, you can know the real situation of the show and industry trends at a glance and prepare for production and sales in the coming year.  

Interactive activities can be set: APP activities can be carried out through functional support to attract buyers and distributors to pay attention to their own enterprises and products.

 

For buyers and viewers   :  

Show no longer tired run: carry a large bag does not need to collect material everywhere, there is the APP, a sweep, all get a press.

Go home and continue to watch: For the exhibits you intend to collect, go home and watch them slowly. You can also contact exhibitors for free with one-click dialing.

Multi-dimensional communication: mobile phone client and other multi-dimensional communication;

Brand promotion: multi-faceted APP display.

 

For details of the operation, please stay tuned to the micro-marketing seminar of Suzhou Furniture Fair.

Theme: Home Micro-Marketing, Big Data, Internet of Things Implementation Lectures

Time: June 27, 2014 morning 10:00

Venue: Front Hall of Suzhou International Expo Center 3A

Registration method: Pay attention to "mutual communication" WeChat registration

Or call the national service hotline: 400-634-5543

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