The ceramic industry encounters a bottleneck and develops new products into new business opportunities

The industry believes that the ceramic industry has entered an avalanche era. In this regard, Qin Zhanxue said that in the recent period, the downturn in the market and the difficulties in the survival of building materials companies are indisputable facts. However, for the ceramic industry, it is not as bad as it has been.

Relevant statistics show that from January to June this year, the output of architectural ceramics of enterprises above designated size reached 4.23 billion square meters, an increase of 1.5% year-on-year; the output of sanitary ceramics reached 71.37 million, a year-on-year decrease of 13.5%; the export value of architectural ceramics exports It was 4.431 billion yuan, a year-on-year increase of 9.3%. From January to May, architectural ceramics realized a profit of 5 billion yuan, a year-on-year increase of 44%. The production of ceramics for daily use has also increased.

“From this point of view, the development of the ceramics industry in the first half of the year was not bad.” Qin Zhanxue said, “With the pressure of the economic crisis and anti-dumping, ceramic companies quickly shifted their trade direction to ASEAN, Africa, South America and other regions, and became steady. The key to development."

The ceramic industry encounters a bottleneck and develops new products into new business opportunities

The disadvantages of the development of the ceramic industry

Zhong Bin, Secretary General of the China Building Sanitary Ceramics Association, stated at the 2012 Beijing Ceramic Sanitary Industry Summit held at the end of July that due to the regulation of the property market, many ceramic sanitary ware companies were underemployed and the contradiction between overcapacity was highlighted. "If you look at the market demand last year, the current production capacity of the Taowei industry is about 10% to 15% of excess."

Overcapacity is not new in the ceramics industry. “In fact, as early as six or seven years ago, the ceramics industry already had excess capacity,” said Qin Zhanxue.

Regarding the reasons for the overcapacity in the ceramic industry, he believes that the ceramic industry is different from the cement and glass industries in that the entry threshold is low, but the international demand is large. Sui Bin also said that the deep-rooted reason for the oversupply of the ceramics industry lies in the “four trillion” stimulus plan announced at the end of 2008, which has made the country’s ceramic production areas flourish.

"Over the years, China's ceramic products have accounted for half of the international ceramics market. With the outbreak of the economic crisis in 2008, the global economic development slowed down, the demand for overseas markets decreased, coupled with the impact of the European debt crisis, so that ceramic exports are affected. Serious impact.” Qin Zhanxue said that in terms of domestic sales, due to the impact of real estate control policies, the demand for home decoration porcelain plummeted, and the overcapacity after rapid expansion was inevitable.

Research and development of new ceramic products to seize opportunities

Luminous ceramics

This kind of luminescent ceramics introduced on foreign markets is a pigment that is used in tile gloss glazes to use silk screen printing methods to degrade fluorescent light under ultraviolet irradiation and use fluorescent pigments mixed with thermosetting resins. Baking treatment at 800 degrees Celsius, the ceramic is used for indoor and outdoor wall decoration with a unique decorative effect.

Wood ceramic

American researchers invented a reinforced wood ceramic. It immerses the wood in tetraethoxysilane and puts it into a curing oven at 500 degrees Celsius. The heat and moisture in the wood cells inside the furnace will change from tetraethoxysilane to ceramic to ordinary wood. Harder, better strength, is a very widely used decorative building materials.