The domestic network camera market is expected to exceed 2 billion in 2011

With the gradual advancement of global digitalization and networking, the security industry has continuously transitioned from analog to digital, and online video surveillance has gradually become the darling of the industry. Thanks to the strong promotion of safe construction, the Shanghai World Expo, and the Guangzhou Asian Games, the development of Chinese network cameras has been particularly rapid in recent years. It is understood that the market share of domestic manufacturers has exceeded 50%, and the market scale has expanded from 5.2 billion in 2008 to about 1.5 billion in 2010, an increase of 200%. This shows that domestic network cameras are in a period of rapid development, and, 80% of industry insiders generally believe that the demand for network cameras will continue to grow.

The rapid growth of market share of network cameras shows that in 2008, the market size of domestic network cameras accounted for approximately 4% of the market size of Chinese cameras, reaching 520 million yuan. In 2009, the network camera market grew by about 100% year-on-year, and its market size was about 1 billion yuan. According to the sales data provided by a number of network camera manufacturers, as well as the purchase amount of network cameras of various project providers, and with reference to statistical analysis provided by some chip manufacturers, the ratio of camera project applications in 2010 is 88% of analog cameras, network cameras Accounted for 12%, the latter's market size is about 1.5 billion. From 2008 to 2010, the market share of network cameras has grown at an average rate of 70%. According to this trend of development, it is expected that the scale of the domestic network camera market in 2011 is expected to exceed the 2 billion yuan mark.

The demand for megapixel network cameras has increased sharply since 2009. Along with the high demand for high-definition surveillance in certain industries such as finance and transportation, and Ping An City projects, coupled with large-scale events such as the Shanghai World Expo and the Guangzhou Asian Games, which have driven the trend of high-definition surveillance, HD network cameras ( The resolution is greater than or equal to 720P) and it grows rapidly like bamboo shoots. Some mainstream network video surveillance vendors such as Panasonic, Sony, Hikvision, Kodak, Axis, Dahua, and the Yellow River have all launched megapixel network cameras to compete in the field of high-definition network surveillance. According to the survey, the average monthly HD video camera shipments exceeded 10,000 units in 2010, and it is expected that the total shipments will exceed 200,000 units in the year, an increase of more than 200% compared with 2009, accounting for about the proportion of network cameras. 34%. In HD network cameras, megapixels account for 56%, 2 million pixels account for 37%, and 3 million pixels or more account for 7%.

At present, network cameras can be divided into network guns, network domes, and network domes (including high-speed balls, uniform balls, etc.) according to their appearance. In 2010, each model of network cameras accounted for 52%, 32%, and 16% of the total market, respectively. Compared with 2009, there were no significant changes. In the HD network camera, the network hemisphere machine accounted for 32%, network guns accounted for 56%, and network ball machines accounted for 12%. It can be seen that in 2010, the market share of the network of guns was still heavy.

The future of network cameras is bound to develop in the direction of high-definition, smart, and better network performance, which corresponds to millions of high-definition, intelligent video analytics and better digital compression ratios. Survey shows that H. 264 encoding technology as an important technical guarantee for the network camera network performance, attention is always ranked first, millions of HD technology and intelligent video analysis technology is basically the same, but the gap between the three is also very small. And compared to 2009, thanks to the widespread use of high-definition networks, H. 264 can provide enough clear images for intelligent analysis algorithms, and the degree of attention of intelligent monitoring systems is gradually increasing.

CMOS fast-growing Both CMOS and CCD use photodiodes for photo-electric conversion and convert images into digital signals, with the difference being in the transmission method. CCD sensors are generally considered better than CMOS in terms of sensitivity, resolution, noise control, etc., while the latter has low cost, low power consumption, and high integration. In the network camera application, continuation of the simulation monitoring application habits, megapixel or below network cameras mostly use CCD, while 2 million pixels or more network cameras use high pixel density and high response speed CMOS. The survey shows that compared with about 30% of the market share of CMOS network cameras in 2009, CMOS network cameras reached 42% in 2010, and the growth rate is very fast.

Pingan City is still the main application area of ​​IPC. From the survey results, it is found that Pingan City is still the primary area of ​​application of network cameras. With the smart traffic and financial industry favoring high-definition surveillance, the demand for network cameras has gradually increased. Government departments, highways, hospitals, and airports are also major application areas for network cameras. Emerging areas such as schools, gymnasiums, and chain stores have also gradually received the attention of manufacturers and contractors.

Conclusion With the continuous development of digital network technology, digital video surveillance will inevitably become the mainstream of future monitoring, and the market size of network cameras will also be greatly increased. And from the major movements of major mainstream video camera manufacturers, the gradual increase of network cameras, which also means that high-definition digital video surveillance has also been rampant - the door opened higher. This has strong consistency with the development of digital television: from standard definition to high definition, and then pursue full HD. This is not only the user's requirement for image clarity, but also the high demand for image details in some professional venues. The huge investment in the HD monitoring network at the 2010 Shanghai World Expo is just a booster, let us understand that HD monitoring is not a concept, but a new monitoring direction full of development space.