The net profit of the new stage of bathroom hardware development is not high

Sanitary products are generally set by the manufacturer to set the market price, but in the sales process, the final price is determined by the market. Consumers generally shop around when they buy. If the price is too high or does not match the consumer's psychological price, the product sales are difficult to open. Therefore, in the face of fierce market competition, merchants will set prices realistically and carry out brand positioning.   With regard to the rapid development of sanitary hardware, sanitary ware products are generally set by the manufacturer to set the market price, but in the sales process, the final price is determined by the market. Style, function, etc. lead to price difference It is understood that different sanitary wares have little difference in texture and basic functions. The color, the difficulty of making molds, the new and old styles, etc. are the main reasons for the price difference. Sanitary ware is also a handicraft, and the style of the style changes very quickly. Just like any ordinary consumer goods on the market, the price of popular products is naturally high, and the handling of goods by Chen goods is also reasonable. In addition, some supermarkets launched a series of special products as the highlight of DM, mainly to promote popularity, but this product is very small, quickly sold, many consumers can not really buy such ultra-low-cost products. According to industry insiders, there are also cases in the market where consumers do not understand the market is "fudged" by the business. Some merchants, especially those of small and medium-sized brand products, often use the method of falsely reporting the price and then selling at a discount to the psychology of consumers who like to bargain. It seems that consumers are more likely to ask when buying, and it is necessary to shop around. It is also important for consumers to identify the sanitary ware brand when purchasing. Some brand-name products seem to be no different from ordinary products, but they are still very different in terms of essential parts, installation and warranty. The world's top sanitary ware products are exquisitely crafted, and most of them have their own matching hardware or good quality plexiglass, plastic and other accessories. These sanitary ware accessories are elegant and luxurious. In addition to the surface treatment of pure copper chrome or nickel plating and imitation gold plating, there are also metal fittings gold plated with 18K or 24K gold, which is very delicate and quite influential. Bathroom hardware gross margin is as low as 3 times, net profit is not high. It is understood that the biggest cost of producing a faucet product is the cost of raw materials. At present, the main faucet products are mainly copper materials. The current price of copper is 38,000 yuan/ton. Left and right, the author understands that the copper price has been shaken a lot this year. The copper price has been fluctuating at a high level in the past few months. It has already fallen back. The fluctuation of copper price will bring certain risks to the production and sales of plumbing products. . According to Mr. Zhou, the cost of raw materials accounts for more than 70% of the total production cost. According to the domestic gross profit margin of 30%, the cost price of a faucet is about 200 yuan. The gross profit margin is lower. The author understands that the price of faucet products in some places is relatively low, generally about 20% lower than the price of Kaiping factory. Therefore, in some places, the average price of 59 copper kitchen faucets is about 150 yuan. It is understood that the copper in these places is generally purchased from other provinces, there is no copper resources in the local, so the transportation cost of raw materials is relatively high, which leads to lower profit margins of the products produced. According to industry sources, the gross profit margin of domestic products is around 12%. The cost price of producing faucet products is about 135 yuan. The net profit of the products is not high. The current business costs of exporting hardware plumbing enterprises mainly include plant land, labor compensation, management fees, taxes and other expenses. For example, domestic sales companies must add promotion fees, channel construction fees, and renovation fees. It is understood that some local governments currently have strict management of land. The current land for factory buildings is basically not for sale, but is leased for use by enterprises. According to industry sources, the monthly salesperson of Kaiping Plumbing Enterprise has a monthly salary of 1,000 yuan; the monthly salary of a clerk in the enterprise is 1,500 yuan; and the electroplating workers have 5000-6000 yuan/month. There are usually hundreds of people on the scale of hardware plumbing, and 30-40 people in small and medium-sized enterprises. Together with other management fees and taxes, the monthly business cost is still relatively large, resulting in a net product. The profit is not very high.

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