The post-Da Vinci era

The Da Vinci incident is like a soap opera, the climax is repeated, novel and interesting, but most of us are outsiders.

Returning to reality, furniture consumption is a mist for most consumers. You may have to see through this mist before you know what is best for you.

1 Status of the store

Where to buy genuine imported furniture?

The Da Vinci incident attracted consumers' fear of furniture consumption, and also brought everyone in danger. In this traditional "off season" in July, the shadows of the post-Da Vinci era are lively.

Furniture hypermarket: start self-discipline

Since CCTV exposed Da Vinci's "fake foreign devil" face, consumers buying furniture have also started to be cautious. As everyone knows, there are so many furniture brands on the market that claim to be foreign names, and the brands that advertise their status as "learning abroad" are numerous. However, the reporter went around the market and found that the familiar “Italy imported yellow cowhide, US imported red oak, Belgian design” and other voices have been greatly reduced. When asked about the origin, many sales staff also nervously clarified “Made in Dongguan” , "Made in Foshan" background. Miss Huang, who is currently preparing for renovation, clearly felt this change. "When shopping for furniture at the beginning of the month, the sales staff's statements and attitudes are very different from the present."

In addition to the silence of the brand itself, the reporter learned that well-known hypermarkets such as Jisheng Weibang and Jockey Club Home Furnishing also quickly launched self-examination after the Da Vinci incident. Merchants are required to provide relevant certification documents, and merchant sales personnel are strictly required to truthfully introduce furniture products, etc., to conduct preliminary checks for consumers.

Where can I buy imported furniture in Guangzhou?

a Meikemeijia

In addition to its own brand "Meikemeijia", Meikemeijia, whose head office is located in Guangzhou Avenue, is also the sole agent of the American brand Ethan Allen in China. Founded in 1932, Essen Allen is a well-known furniture manufacturer and retailer in the United States and has global procurement. 57% of its products are produced in the United States and 43% are produced in Asia. It is famous for a complete set of furniture with a variety of styles. It focuses on casual and classic furniture styles and provides free design services to customers.

In addition, it is worth mentioning that the Caracole series products recently launched by Meikemeijia. The furniture brand Schnadig belonging to the Caracole series has a history of nearly 60 years in the United States. The brand was acquired by Meike in 2009. Its products follow the design of Schnadig's original designers and are produced in China.

b Times Life Museum

Times Life Pavilion is an imported and domestic original home furnishing agent brand under Jiatu Mingfang Decoration Design. It is located on the 4th floor of Times Square and has an operating area of ​​1200 square meters. It represents a number of well-known international brand furniture products. Including: Moooi in the Netherlands, Magis in Italy, BdBarcelona in Spain, Emeco in the United States, Classicon in Germany, Modernica in the United States, Magno in Indonesia, NaniMarquina in Spain, Neri & Hu in China, Limitless in China, Ambient Lounge in the United Kingdom, etc.

c Guangzhou Space Aesthetics Museum

Guangzhou Space Aesthetics Museum is located on the first floor of Times Square. It mainly deals with top-level cultural home furnishing products imported from international manufacturers. Agent brands include Ceccotti log classic furniture, MDFItalia modern minimalist furniture, Cassina classic cultural furniture, Zanotta creative design furniture, Established & Sons art furniture, Extremis outdoor furniture, FLOS world famous lamp, Brandvan Egmond art lighting, Fontana Arte art famous lamp, Acerbis cabinet series, Driade art accessories, Flou bed set bedding, DANESE smart daily necessities, etc. The products of these brands are classic works of outstanding masters and are widely collected by major museums in the world.

2

The true face of imported furniture

Imported furniture

Lying and also shot

Due to choking waste food, Da Vinci fell behind and fell with his colleagues. People now look at imported furniture as if they were looking at a mysterious organization in the Middle Ages. But under the sun, imported furniture is not so mysterious.

Affected by Da Vinci, passenger flow decreases

The stores specializing in imported furniture are relatively innocent. Originally operating imported household products normally, the passenger flow was affected to a certain extent due to Da Vinci's loss of life and pond fish. Guangzhou has a relatively small number of stores selling imported furniture, mainly including the Times Life Pavilion in Times Square and the Guangzhou Space Aesthetics Pavilion, and the Meikemeijia in Guangzhou Avenue.

According to relevant personnel from Time Life Museum and Guangzhou Space Aesthetic Museum, passenger flow is indeed affected. Miss Chen from the Marketing Department of Guangzhou Space Aesthetics Museum said, "Consumers who are interested in buying see Leonardo da Vinci, they still decided not to buy it first." Although the reporter saw a lot of passenger flow at Meikemeijia this Monday, but Liu Feng, the store manager of Meikemeijia's Guangzhou store, said frankly, "it will still have an impact." Many customers have become cautious, and the origin and other questions that are not often asked are often asked recently.

Busy preparation of certification materials

In addition to the influence of passenger flow, these import stores are more busy preparing related certification materials. Before the Da Vinci incident, there were very few requests for agency authorizations, import declarations, and certificates of origin (all companies that require them will apply), plus declarations, certificates of origin, etc., need to apply for batches of products. Most companies do not fully consider the preparation of materials in this regard.

The Da Vinci incident sounded the alarm for them. Ms. Zhou from Times Life Museum said that she is currently contacting the factory for relevant certification methods, and will also explain the situation to the consumers present. The Guangzhou Space Aesthetics Museum, which opened only at the end of last year, is operated by a Taiwanese company. Ms. Chen said that she has cooperated with many imported brands for more than 30 years. The agency authorization is carried out by the Taiwan headquarters. At present, the Guangzhou store is stepping up to apply for contracts, authorizations, certificates of origin, and other documents. "Some brands in the venue have also begun to consciously consider the issue of product anti-counterfeiting."

How to identify a method

Although the import declaration form is held in hand, the furniture is made in China, so the practice of wiping the side ball is unpredictable. There are indeed many excellent places in imported furniture. Without relying on official documents such as customs declarations and certificates of origin, there are still some details to consider to help identify authenticity.

First of all, we can look at the product itself. Needless to say, high-end imported products must be well-made. If you can't tell what is good and what material is superior, you can look for clues on the product. In the Essen Allen brand store, the reporter saw signs that were generally not displayed to customers. There are three labels under the seating surface of a sofa, which are the composition of all materials of the product, the origin, the introduction of furniture, and the manual signature of the person in charge of the relevant production line. In addition, a cloth plate is attached so that when the product is damaged, you can go to the market to find a replacement material.

In addition, many imported authentic products are printed with clear brand logos, such as the famous horse lantern of Moooi, a Dutch brand in Times Life Museum. In addition, you can also look at the outer packaging of the product. The general imported products will have a brand logo on the wooden box or carton. The product will be accompanied by relevant materials, origin description and so on.

3

Pay attention to domestic furniture made in China: please look forward to me more!

After the Da Vinci incident, more eyes may be focused on how to distinguish imported furniture, but there is a powerful force that cannot be ignored, that is, domestic furniture brands. Made in China means low quality and poor design? If you still maintain this concept, you will miss many wonderful stories.

The rapid growth of exports of independent brands

In recent years, from the perceptual knowledge of major exhibitions and major furniture stores, many Chinese-made brands have made considerable progress in original design and product quality. From the perspective of the development of the entire Chinese furniture industry, the same is true. According to Wang Ke, president of the Guangdong Furniture Association, the quality of Chinese manufacturing is constantly rising, which is very obvious in exports.

Five years ago, the proportion of Chinese furniture export OEMs reached almost 98%. At present, the proportion of OEM is close to 90%, more and more companies choose to go to the world with the image of independent brands. Among these 90% OEMs, 20% -30% of the companies are OEM for international high-end brands, which can meet the stringent quality requirements of international furniture brands, proving that Chinese furniture already has mature production capacity.

In addition, as early as 2006, China's manufacturing export value surpassed Italy and became the world's largest furniture export country. Since then, major improvements have been made in product style, quality and grade. In 2010, the country's total output sales were 870 billion yuan, and its total export value was 33.6 billion US dollars, accounting for about 30% of the world's total furniture import and export value.

Although furniture quality problems still exist widely, high-quality brands are also increasing. At present, China has 33 Chinese famous brand products and more than 30 Chinese well-known trademarks. Judging from the monitoring data of China's furniture quality supervision and inspection agencies, the average pass rate of home furnishing nationwide is 80% -90%.

Domestic brands are waiting for opportunities

The rise of Made in China is no longer than three or two days. OEM experience accumulated over the past 30 years, strong learning ability and production capacity are beyond your eyes. These original enterprises are rapidly rising. Some people may be entangled in the quality problems of the Da Vinci foundry, but this does not represent the status quo of the furniture industry.

The reporter learned in the interview that after the Da Vinci incident, the Home Furnishing Association and many excellent domestic brands realized the importance of this opportunity. Although they chose to stay silent for a while, it was more due to their unwillingness to fall into the hole and the cautious self-examination of the brand after the incident. But as Wang Ke, president of the Guangdong Furniture Association, said, there will be a collective outbreak of domestic brands in the near future.

Rising stars made in China

a Meikemeijia

Founded in 2001, Meike Meijia is a furniture brand under the Meike Group, which focuses on the domestic market. Meike Manufacturing has entered the furniture manufacturing industry since 1990. It is one of the major Chinese companies exporting to the United States and one of the few companies with zero export tariffs. Meike Meijia is relying on the production strength of Meike, mainly producing classic furniture, and its overall operating model is at the forefront of the industry.

b Taisheng Group

Taisheng Furniture invested and set up a factory in Dongguan City, Guangdong Province in 1992. Its investment holding party is Edward Li Group, the world's third largest wood industry group. In 2001, it successfully acquired the second largest furniture retailer in the United States, Huanmei Furniture, and became the first furniture company in Asia with its own brand to sell to the United States.

c Beautiful fashion

Meishang Fenghua is a sub-brand of Shenzhen Ruifeng Company, established in 2007, specializing in the domestic market. Meishang Fenghua, as well as Meike Manufacturing and Taisheng Group, are the major giants in the furniture industry exporting to the United States. In the United States, they own the American Living brand and mainly provide antique furniture and modern series furniture.

d standard

Guangzhou Biaozhuo Furniture Decoration Co., Ltd. was established in 1992. It mainly produces modern living room furniture, especially in the production design of metal furniture. It is mainly exported to South Korea, Japan, Singapore and other places. The company has obtained "United Nations Designated Supplier" Qualification certificate. Its latest "New Sunshine" series of products promote the use of recyclable environmentally friendly cotton, durable outdoor paint and steel pipes, and the young and unique original design is very eye-catching.

e Opal

Opel Furniture was founded by famous furniture designer Zhu Xiaojie in 1994. Its products are known for their creative design and are one of the "recommended brands" awarded by China Consumer Protection Foundation. Opel has four series of ebony wood, chicken wing wood, east and west points, and miscellaneous wood. Its Wujinmu series is the most well-known, and the name "Wujinmu" in the market also originated from the hand of Zhu Xiaojie.

f Disin

Dixin Furniture is a furniture brand born in the 1980s. The president is Liang Shaoxi, the honorary chairman of the Hong Kong Furniture Association. He established a factory in Dongguan in 1984. Its products are known for their simplicity and excellent quality, and they have obtained the international quality inspection continuous qualified product certificate issued by the China Quality Inspection Association.

g Berson

Bosen Furniture was founded in 2005. Its parent company is Shenzhen Yaohua IKEA Furniture, which won the title of "Guangdong Original Enterprise". Bosen Furniture owns five series of products: "Nordic World", "Golden Teak", "Cappuccino", "LD Pure Solid Wood" and "Wujin · Muyu".

The Stone of Other Mountains

Dongpeng ceramics enters Italy

When furniture brands racked their brains and thought about occupying the domestic market, Dongpeng Ceramics, which is in the brother industry, has already gone to the world through its own quality and design. In August 2006, Dongpeng entered Europe and registered the European Dongpeng company in Italy. In February 2007, Dongpeng Ceramics became the first Chinese ceramics company to enter Sassuolo, Italy's core ceramics production area. With the core of Italy, Dongpeng Europe has set up agents in France, Germany, Belgium and other countries in Europe, and established a sound structured sales network.

Reporter observation

The cultural differences behind "Chongyangmeiwai"

When Da Vinci was "criticized" by the community, the people who bought Da Vinci also innocently became the object of ridicule. We should reflect on this: Is there anything wrong with Chong Yangmei? Although the manufacturing strength of Made in China is rapidly increasing, and even looking at the world's brands, and buying foreign famous brands, how many consumers understand this fact?

We understand the fact that foreign furniture with hundreds of years of history has a desirable cultural precipitation, excellence in quality control, and devoted design works. Such works can meet people's inner needs. An interesting example: when a foreign manufacturer of an imported brand is in business training, the domestic business staff sees the product without marking the shelf life and consults it. The foreign trainer is puzzled: "I told you that the product quality is ok, why do you still What is the shelf life? "In foreign countries, if there is a problem with the product, the merchant will be responsible for it. In this process, the contract between the merchant and the consumer is not black and white, but integrity, which is hard to imagine in the domestic market.

In contrast to domestic manufacturing, the integrity problems and quality problems that once appeared are too impressive, and they are still widespread today. High-quality companies that are in the ascending stage cover up these negative news. Information asymmetry makes "Chongyangmeiwai" not only the pursuit of high-end consumers, but also the general consumer mentality.

In addition, the pursuit of solid wood furniture does not mean blindly respect the brand. In fact, traditional Chinese furniture uses solid wood as the carrier. In addition to better quality, solid wood furniture also has a traditional concept.

Behind the ridiculous ridiculous ridicule of "Chongyangmeiwai" is that it is difficult for us to convince ourselves. If Chinese furniture manufacturing returns to the prosperous age of the Tang Dynasty and is regarded as a high-quality, art-savvy hometown, "Chongyangmeiwai" can only be the cultural tendency of a minority group.

More furniture information, http://news.gojiaju.com/
Welcome to provide news interview clue ads, / news hotline

Former Holder

Former Holder,Single Former Holder,Former Holder Set,Double Former Holder

NINGBO DEMY (D&M) BEARINGS CO.,LTD , https://www.demybmtbearing.com