Wooden furniture and other wooden products have traditionally been a bulk export commodity in the Hangzhou area. In recent years, the Hangzhou Inspection and Quarantine Bureau has adopted measures to help companies improve their quality management systems and crack foreign technical trade measures, and strive to help wooden furniture companies expand their product exports. Since 2009, the export of wood products and wooden furniture in Hangzhou has continued to show a steady upward trend: in 2009, a total of 15,630 batches were exported, with a value of 270 million US dollars; in 2010, a cumulative export of 19,820 batches, with a value of 360 million US dollars; 2011 A total of 24,257 batches have been exported, with a value of USD 405 million ... However, behind the growing number of exports, many problems have emerged with the continuous rise in labor and raw material costs, the continued pressure on the renminbi's appreciation, the lack of own brands, and the emergence of endless technical trade measures abroad. Therefore, how to export wooden furniture enterprises in the transition period should improve their internal skills and take the road of reform, not only the problem to be solved urgently in the industry development, but also the problem that how to guide and help the government departments. Hangzhou is the main export area of ​​wooden furniture in China, with 233 wooden furniture export enterprises. In recent years, the export of wooden furniture produced in Hangzhou has shown good growth year after year. There are three reasons for this: First, socioeconomic conditions have led the development of the furniture industry. The rapid development of the global real estate industry, the increase in population and the increase in the income levels of people in various countries are very important factors in the development of the furniture industry, and the export of wooden furniture and other wooden products in Hangzhou has shown a sustained growth trend. Second, the geographical direction of exports has changed. In recent years, wood furniture exporting countries in Hangzhou area are relatively concentrated, the United States is still the largest export market, and Europe ranks second. However, in the case of relatively concentrated export markets, the export of wood products and furniture from Hangzhou to other countries and regions in the world is also showing a gradual increase. Among them, the markets of Latin America and Africa grew rapidly. In 2011, the export value of wooden products such as Latin American and African wooden furniture was US $ 5.274 million and US $ 4.922 million, up 95% and 23% year-on-year respectively. The third is the expansion of enterprise scale. In 2011, there were 11 large-scale wooden furniture export enterprises with a production value of more than 100 million yuan in Hangzhou area. These companies have diversified marketing concepts and take into account the domestic and foreign markets, which has effectively driven the development of the wooden furniture industry in Hangzhou. Although the amount of exports has increased year by year, it is well known that most domestic wooden furniture export enterprises are still mainly engaged in OEM and OEM production and processing trade. According to the words of the company ’s CEO: "The hard work and the cost of materials are earned. "The traditional business model is backward and the added value of export products is low, which has become an unavoidable problem for Hangzhou wooden furniture export enterprises. At present, the scale of the Hangzhou furniture industry is very different, and the polarization is serious. Small and medium-sized private enterprises that are not on the scale still account for the majority. Some small and medium-sized enterprises have low production efficiency and backward production models, and are even unable to carry out R & D and innovation. Secondly, the added value of exported products is low. Many small and medium-sized furniture enterprises earn only processing fees through exporting furniture. For a long time, they have mainly relied on low labor cost advantages. In recent years, with the appreciation of the renminbi, the overall cost of China's furniture industry has risen directly. With the continuous rise in the overall wage level of China's labor force, this "core advantage" of wooden furniture export companies no longer exists. In contrast to foreign furniture that often costs hundreds of thousands of yuan but sells well in China, Hangzhou wooden furniture companies urgently need to seek breakthroughs in the two key indicators of "brand image" and "innovation ability", independent brands, innovative design To increase the added value of the product. In order to improve the quality of exported wooden furniture, improve the effectiveness of export inspection and quarantine, and maintain the quality reputation of "Made in Hangzhou", Hangzhou Inspection and Quarantine Bureau has been strictly improving the source management, strict access, dynamic classification management, and strengthening inspection and quarantine. And services and other measures to ensure the quality and safety of exported wooden furniture products. Gatekeeper service Strengthen the source management, strict registration access. In accordance with the requirements of the registration system, strict entry thresholds for the registration of wood products and wood furniture manufacturers are resolutely eliminated, and small workshop enterprises with backward production capacity, extensive management and low quality awareness are resolutely eliminated. Actively support and urge registered enterprises to improve the quality management system with the control of harmful organisms, toxic and hazardous substances and traceability management at the core, and at the same time strengthen the control of epidemic prevention, safety and quality of raw materials into the factory, production and processing, storage, transportation and export Control, establish surprise inspection and flight inspection systems, and advance the supervision work through process control to improve the effectiveness of inspection and quarantine work. Improve the evaluation mechanism and implement classified dynamic management. Based on the test results of exported wood products and wooden furniture safety projects, domestic and foreign technical regulations and standards as the basic materials, the product risk level is scientifically divided, and the export test items and requirements are clarified. On the basis of product risk assessment, according to the production enterprise's epidemic prevention facilities, quality management level and integrity, combined with the enterprise's ability to monitor the harmful organisms and quality and safety risks of exported wood products and wooden furniture, the production enterprise is classified management . Integrate the management category and product risk level of the production enterprise, determine the specific sampling ratio of the inspection and quarantine supervision frequency of different products, and implement dynamic management of the enterprise management category. Simultaneously conduct gatekeeping services and innovate inspection and supervision models. We carry out spot checks on the conformity of relevant items such as paints, adhesives, wood-based panels, fabrics, leather and other raw materials such as paints, adhesives, wood-based panels, fabrics, and leathers that require safety, hygiene, and environmental protection for export products. Unqualified shall not be exported. At the same time of strict control, collect and report various inspection and quarantine and risk warning information of exported wood products and wooden furniture in a timely manner, provide enterprises with expert technical advice, provide information and technical materials, and guide enterprises through the technical trade measures promulgated abroad. Relevant certifications that are compulsorily required abroad are actively addressed. At the same time, constantly improve the export wood products and wooden furniture technical regulations and testing methods standard system, timely translation of foreign quality and safety requirements into daily supervision work requirements, explore the establishment of "conformity statement + safety and health project testing + compliance verification (Sample inspection) + daily supervision and management "inspection and supervision model, so as to improve the long-term mechanism to ensure the quality and safety of exported wooden products and wooden furniture. Encourage enterprises to strive to improve the quality of their own brand products, develop high value-added products, increase the technological content of products, and enhance the core competitiveness of furniture exports; implement a diversified market strategy, actively explore emerging markets and domestic markets, and reduce the development of the United States and Europe. The degree of market dependence, while adjusting business strategies, will develop both "export" and "domestic demand", and actively explore the domestic market demand; strengthen daily monitoring and early warning, pay attention to changes in exports to Europe and the United States and related market policy changes, through the establishment of trade protection policies and The technical barrier early warning mechanism helps companies understand and respond to foreign technical trade measures in a timely manner. Outlook Potential still exists, adjust strategy, expand market Although the export of wooden furniture has encountered a bottleneck to some extent, it is not a worrying one. With the continuous improvement of people's living standards in various countries, the unremitting pursuit of quality of life, and the traditional good quality and price advantage of China's wooden furniture, the export of wooden furniture still has potential in the international market, and will not disappear in the short term. First, the advantages of labor cost and skills are outstanding. Although the labor cost of Hangzhou enterprises has increased rapidly in recent years, the labor cost per unit of product has declined year by year due to the increase in mechanization. In addition, China's long furniture manufacturing history provides a large number of skilled labor for the industry. Because of these skilled workers, when faced with the complex design requirements of customers, enterprises can not only obtain more orders, but also reduce design costs and improve the company's overall production cost advantage. Second, it has the advantage of industrial clusters. The furniture manufacturing industry chain involves raw materials such as logs, sawn timber, wooden boards, hardware accessories, plastics, and auxiliary materials such as paint, glue, sandpaper, and packaging materials. At present, the industrial cluster and specialized division of labor for export office furniture and outdoor furniture with regional characteristics in Hangzhou have gradually taken shape, which has increased the degree of specialization in furniture manufacturing and brought into play the advantages of industrial scale. The Hangzhou furniture industry cluster belt exists in the form of industrial parks. These large and small industrial parks gather to form a huge industrial cluster, which is helpful for companies to quickly respond to market changes and reduce their production costs. In addition, the production efficiency advantage is obvious. Although large European and American traditional furniture producing countries have the important advantage of being close to the consumer market, the lack of flexible labor time system limits the improvement of production efficiency; although the emerging furniture producing countries have low labor costs and abundant forest resources, they lack the limitations of developed industrial supporting systems To improve production efficiency. From the perspective of enterprises and government departments, one is the need to adjust development strategies in a timely manner, actively guide support, and break through foreign technical trade measures. The second is to foster economies of scale and integrate the furniture industry structure. The third is to implement a brand strategy to enhance the value of Hangzhou brand. Only by striving to cultivate the Hangzhou wooden furniture brand with original design capabilities, gaining a considerable market share in China and expanding exports to gradually form a world-class brand, can we truly get rid of the situation of being constrained by cost prices, and obtain excessive profits in the international market Maintain lasting international competitiveness. News playback On July 10, 2011, CCTV's "Weekly Quality Report" broadcasted "Da Vinci's high-priced furniture" foreign brand "identity was accused of counterfeiting", which caused many ills in the furniture industry and caused consumers to Crisis of Confidence. On November 26, 2011, the "Top Ten News of China's Furniture Industry in 2011" was released at the "Fifth (2011) China Furniture Industry Annual General Appraisal List" award ceremony, with "Da Vinci Event Exposure" at the top. In January 2011, the United States "Formaldehyde Standards Act for Composite Wood Products" came into effect and was officially implemented in July of that year. The Act stipulates that the formaldehyde emission limit requirements for wood products such as particleboard, MDF, and hardwood plywood sold and wholesale in the United States are more stringent than before. According to industry insiders, the "formula" standard for formaldehyde emission is "the most stringent in the world". Jiangmen Gude Polishing Equipment Co., Ltd , https://www.kokipolishing.com
Where is the transformation and upgrading of wooden furniture
In 2011, there were two news stories that were deaf to domestic wooden furniture companies: one was the domestic "Da Vinci Furniture" incident, and the other was the "the strictest formaldehyde standard in history" issued by the United States. This sounded the alarm for the enterprise and brought this thinking: In the face of multiple pressures such as brand crisis and foreign barriers, where is the transformation and upgrading of the wooden furniture industry?