Why paint companies are difficult to grow in the market?

The Chinese paint industry is very rapid in terms of development momentum, but there is no national strong brand group. Why is the paint industry difficult to grow? Is the paint industry doing little?

From the experience of the development of kitchens and kitchens in developed countries such as Germany, the industry has experienced a history of about 30 years from the entry of the market to the maturity of development. Bai Li has been in the industry for the first time since 1971 and has been in the industry for 31 years. We can see that the market for China's paint industry can be bigger and paint companies can be bigger, but it has not yet reached this stage. The Chinese paint industry has not been able to grow big. There are many reasons for this, including industry regulatory policies, industry concentration, industry penetration, and industry standardization.

In terms of industry regulatory policies, there is currently no single and clear paint industry regulator, and there is no corresponding market entry, operation, and exit mechanism.

In terms of industry concentration, the top three brands account for less than 10% of the overall market share, and there are thousands of regional brands in the country. Only when the industry is fully developed and mature, will the number of enterprises be reduced.

The market survey in 2007 found that the household penetration rate of paint was only 6.82%, while in developed countries it was over 60%. The industry penetration rate was far behind the developed countries.

In terms of timber installation, there is no standardization in the industry, including material standards, production specification standards, installation standards, and the standards that the paint and the owner or the builder themselves should have when they are installed.

It is difficult for China's paint industry to become bigger, but also because of imperfections in the system, which needs to be explored and perfected by wading people.