Yigao sanitary ware Zhang Yong: "Professional" casts quality "Integrity" shaping brand

Since moving from Europe to Europe in 2003, we have been adhering to the corporate culture concept of “Honest and Trustworthy is High”. With an efficient marketing department, sanitary ware division and sanitary ware manufacturing division, we have launched a unique water-based culture. The theme of brand communication under the theme of "Water Dances the World" has opened up a path of innovation that is very exotic in China's sanitary ware market but closely matches the needs of the people.

Nowadays, the development of Yigao Sanitary Co., Ltd. can be described as rapid progress. It has become one of the top ten sanitary ware brands in China and has achieved its first leap. In mid-June of this year, Yigao was selected as the top ten brands in China's home furnishing industry. When interviewed by SouFun Home.net, Zhang Gao, Deputy General Manager of Egao Sanitary and General Manager of Marketing Center opened the room and gave an overview of the benefits to reporters. The plan to achieve the second leap in the second half of the year. And according to the characteristics of the products of Yigao Sanitary, a simple analysis was made on the consumer psychology after 80 and 90 gradually occupying the mainstream consumer groups.

When asked about the impact and thoughts of Da Vinci's alleged fraudulent incident on the entire home furnishing industry, Zhang Yong took an objective and rational analysis from the consumer's point of view. From a case perspective, Leonardo da Vinci Due to the improper operation of the enterprise, the enterprise finally paid a terrible price, the consumer was deceived, it caused great harm to the consumer, and also caused great harm to themselves. In the short term, this is unwilling for everyone. In the long run, it may be a positive event. Why is it positive? At the very least, through such a thing, it will promote the self-discipline of the entire industry, such as brands and manufacturers, and consumers’ choice of brands. It will be more rational."

Zhang Yong's answer fully explained the importance of Yigao sanitary ware to consumers and the basic requirements of good faith. When it comes to the issue of corporate honesty, Zhang Yong also talks about the importance of integrity to the entire enterprise without hesitating. He believes that “the credibility of a company does not exist in reforms and changes, and the company’s integrity or Non-integrity, the core is the business philosophy, which is the core of the company, the soul of the company.For example, any brand, as long as it declares that it meets or exceeds the national standard, then the fact of this product must meet this standard, if there is Differences must be corrected through a highly efficient and perfect after-sales service system to meet the standards. Otherwise, it is also a sign of non-integrity. Integrity is reflected in all aspects of detail, which is accumulated in production and operations."

Zhang Yong also said that the company’s care for its own employees, its improvement in its manufacturing environment, its commitment to consumers, etc., may involve the protection of the company’s employees in compliance with labor laws and regulations, and may require capital investment. This is also a consideration of corporate integrity. A truly honest company does not have to say how faithful it is every day. Instead, it implements internal actions for employees, external customers, and society as a whole. If we only regard honesty as the gimmick of publicity and self-expression, it is pale and weak. "At the same time, at the same time, Zhang Yong issued a promise of "honesty, I promise" through SouFun, providing consumers with more powerful guarantees.

In terms of quality, Yigao Sanitary also has a far-reaching reputation. On October 11, 2006, Ego made 154 sets of toilets with incorrectly coded unqualified products (this encoding error does not affect the function and use of the product). Disposal. Li Xi, general manager, emphasized the importance of quality and management. He reiterated that German brands must have Germany's strict management and responsibility styles. The products produced are of international quality. They cannot be singled out in slogans but must be paid for substantive actions. Finally, deputy general manager Zhang Yong took the lead to smash the first unqualified product. Subsequently, the relevant upper and lower management personnel gradually broke up.

Yikao people have a thrilling “quality review meeting” and strive to impress customers with excellent quality. In the following years, the consumer groups continued to grow and broke through new records. They were awarded with honorary titles such as Guangdong Provincial Famous Brand Products, Guangdong Credit Demonstration Enterprise, Top Ten Chinese Sanitary Ceramic Sanitary Ware Manufacturers, and China Sanitary Ware Industry Export Top Ten Enterprises.

Li Yong said in an interview that for the sake of high, it has always been a high standard and a complete management system. Because of the defective trademark of the product, we even smashed the entire batch of products. We are a typical and demanding enterprise, and the quality of our products is very high. high. For example, in addition to third-party testing, we will also take product testing every day, and when the fluctuations occur, the long-term inspection will determine the product quality. Leaking water and other problems, we have leak testing before leaving the factory, and we have a three-dimensional quality control system. We are the least problematic. No enterprise in industrial products can be 100% defect-free. As a responsible enterprise, it is only possible to do its best under existing means and capabilities.