16 years of innovative technology quality has been tested - Interview with Huang Huang, Chairman of Guangdong Zhenjian Hardware Technology Co., Ltd.

Zhenjian Chairman Huang invention

Character brief introduction: Huang invented, Lianjiang people in Zhanjiang City, Guangdong Province, a 60-year entrepreneur who dared to pioneer and innovate. From the door lock industry "wage earners" to the boss, he has accumulated more than 20 years of technical experience in the door lock industry; in 2000, he founded Foshan Zhenjian Hardware Products Co., Ltd. (upgraded to Guangdong Zhenjian Hardware Technology Co., Ltd. in 2012). Under the guidance of his concept of “innovation, development, change, and integrity”, Zhenjian has a number of patented technologies for door and window fittings, door and window locks, and has won recognition from domestic and foreign market users with its superb technology and excellent quality!

Zhenjian: Focus on door and window accessories for 16 years

Guangdong Zhenjian Hardware Technology Co., Ltd. (hereinafter referred to as "Zhenjian") is a modern enterprise specializing in reliable quality door and window locks, door and window fittings (door handles, window handles, bearings, hinges, sliding door locks, etc.).

In the course of the growth of Zhenjian, what is the experience worthy of thinking and learning from the aluminum door and window hardware industry? On the afternoon of May 30th, 2016, He Jiawei, the business manager of the aluminum door and window hardware e-commerce exhibition hall, and the reporter drove more than 100 kilometers to Kaiping City, Jiangmen City. Interview with Huang Jian, the chairman of Zhenjian (we call it “Fa Ge”), started Another journey of "learning"!

Zhen Jian’s success from small to small is a process of continuous advancement and transformation. In the late 1990s (at that time, Guangzhou's per capita monthly salary was only about 1,000 yuan), the monthly salary of 5,000 yuan is definitely a high position, high salary, this is the salary of a company responsible for the core technology of the door lock... uneasy about the status quo The resignation proposed by the brother, contrary to the boss's expectation, in order to retain a monthly salary of 6,000 yuan, but the brother resolutely resigned, began a business journey that is both sorrowful and satisfying!

At the beginning of the establishment of Foshan Zhenjian Hardware Products Factory in 2000, the factory building was only over 100 square meters. In 2008, the financial turmoil, Zhenjian transformation and upgrading - by the password lock transformation focus on door and window password lock; 2012, Foshan Zhenjian The hardware factory was upgraded to Guangdong Zhenjian Hardware Technology Co., Ltd.; in 2015, Zhenjian was moved from Foshan to Guohui Industrial Park, Kaiping Cuishan Lake New District, Jiangmen City, with beautiful environment and convenient transportation. The scale of the factory has expanded to more than 10,000 square meters. Nearly 200 employees.

After 16 years of continuous exploration and innovation, Zhenjian has formed an integrated professional team including market development, technology research and development, production base and advanced equipment. The production type is mainly based on construction hardware, door and window fittings and door and window systems. Zhenjian has a number of technical backbones, with departments: R & D department, mold workshop, die-casting workshop (Feng lead), injection workshop, stamping workshop, polishing workshop, machining workshop, painting workshop, equipment workshop, quality inspection department, etc. Train services.

In the past 16 years, Zhenjian has made steady progress in continuous innovation, and its fruitful research and development achievements have won extensive attention in the domestic and foreign markets. Zhenjian has passed ISO9001:2008 quality management system certification, ISO14001:2004 environmental management system certification, GB/T28001-:2011 occupational health and safety management system certification; at the same time, Zhenjian also won the "Nanhai District Aluminum Door and Window Hardware Decoration Industry Association "Deputy President Unit", "Guangdong Residence Aluminum Door Top Ten Brands", "2012 China Home Furnishing Service Service Word of Mouth Award", "China Overall Home Alliance Chairman Unit", "Guangdong Province Door Industry Association Vice President Unit" and many other honors And the title, was selected by China Mendu.com as the top ten brand champion of China's aluminum door and window industry in 2012.

Zhenjian: Building the first brand of Chinese lock industry

In an interview with reporters, the State Council proposed in the "National Innovation Driven Development Strategy Outline" that "the country will enter the ranks of innovative countries in 2020." Dedicated to innovation, there is something to say: "Innovation is very important for the development of enterprises. Innovation can outperform the future. In the next 10-20 years, enterprises will enter an era of high efficiency, high efficiency and production automation, and innovative technology and product quality will be better."

Innovation is the main theme of Zhenjian, and it is the constant innovation that has created the reputation of today's famous Zhenjian! From the password lock to the focus on door and window password locks, step by step, Zhenjian relies on strong research and development capabilities and innovative strength.

The establishment of Zhenjian brand, hair brother has its own "set": "Innovation is the foundation for Zhenjian to gradually grow. Zhenjian's brand is established, it needs to be down-to-earth to do innovation, control core technology, and constantly launch to meet market demand. Innovative products such as door and window mechanical code locks, door and window code locks; take high-end quality routes, price close to the people - let more people can afford Zhenjian products; strengthen communication with dealers, let customers to Zhenjian's product technology and Performance, such as a deeper understanding, more standardized operation; with the new model of aluminum door and window hardware e-commerce exhibition hall (Internet + exhibition hall), increase the promotion of Zhenjian brand image and product promotion, so that Zhenjian 'innovative technology, high-end quality The price of the people's products is based on the domestic market and better to the international market."

In the face of the infringement of the original product “plagiarism”, the brother said: “Zhenjian’s research and development is the result of huge manpower, material resources, financial resources and energy costs. In the past 16 years, Zhenjian’s products have been upgraded and the technology has become more mature and quality. Reliable and stable, the increase of patented technology products, etc., are the result of continuous innovation of Zhenjian. The products can be used for reference (to absorb and improve the experience to upgrade and improve the function and safety performance), but some enterprises enjoy their own 'plagiarism'. This is not only the 'infringement' of the hard work of innovative enterprises, but also very unfavorable to the development of the door and window hardware industry. In the period when the industry has entered the stage of adjustment and reshuffle, the plagiarism enterprises that are used to enjoying their success will soon be eliminated by the market. We will promptly feedback relevant information to the employed professional lawyers to ensure that the legitimate rights and interests of the hard-working R&D achievements are not infringed and the legitimate consumer rights of domestic and foreign users of Zhenjian products are also established. Zhenjian has a good market reputation and the best way to brand image."

In the 16 years of Zhenjian, in order to adhere to independent research and development, technological innovation, product innovation, and won high praise from domestic and foreign customers with high-end quality and close to the people.

Wenge stressed: "Innovation is the foundation for Zhenjian to be healthier and more sustainable in the future. Zhenjian focuses on the design and development of new products such as door and window electronic code lock, mechanical code lock, fingerprint password lock, remote monitoring code lock, etc. The new code lock is to let thousands of families enjoy better, more perfect and more perfect door and window code lock products. Zhenjian's door and window locks and door and window accessories are real materials, each product needs to go through each Strict testing of the links ensures quality is assured, safe and reliable."

Zhenjian Hardware Keyless Era

The birth of the car's keyless touched the development of Zhenjian's keyless doors and windows. At present, there are only two companies that do door and window locks in China, and Zhenjian is one of them. The Zhenjian R&D team has been independently developed for the door and window fingerprint locks in the past two years. It is expected to be launched in October. The patent technology of “unique” door and window fingerprint and password lock has been launched with a German company for sales cooperation, and the market prospect is broad. Zhenjian's door and window fingerprint password lock is not only the perfect function of the product, the improvement of safety, but also meets the new trend of the keyless era, and also improves the safety of children at home!

In the financial crisis of 2008, the successful transformation of Zhenjian realized the gorgeous transformation of the company - the technology is more stable, the products are more refined, and the sales are rising steadily. This does not praise the decision of the brothers to make decisions. Recalling the dilemma and choices faced at the beginning, I found out deeply: "16 to Zhenjian is committed to the design and development of door and window fittings, mold locks, '0 complaints' is Zhenjian insisting on continuous innovation, relying on quality to seize the market As a result, Zhenjian came all the way. In 2008, the financial turmoil that erupted in the United States triggered a global economic crisis and recession. Under all the pressures of all walks of life, Zhenjian also faced difficult choices. Step by step, or pioneering and innovative? With more than 20 years of experience in the lock industry and door and window locks, I told me that the transformation and upgrading of Zhenjian will usher in a new development. In the end, I finally made a transition from the lock industry to the door and window. After 1-2 years of development and production of the password lock system, Zhenjian got rid of the troubles and pressures brought by the financial crisis at that time, and achieved a steady growth in sales performance."

Zhenjian: “0 complaints” for 16 years of good faith management

Integrity is a scale for market transactions. In the past 16 years, Zhenjian has been insisting on continuous innovation, and has placed integrity management in an important position. It relies on honest management to conduct friendly and continuous cooperation with domestic and foreign customers. The “0 complaint” is the evidence that Zhenjian attaches importance to integrity management.

Zhenjian’s 16-year “0 complaint” was hard-won, and the brother said: “Integrity is very important to the development of the company. If the integrity is good, the enterprise will have a bright future. The enterprise has no good faith and earns quick money, but What is lost is the future. McDonald's can stand on the world for hundreds of years and is closely linked with its integrity. In the more fierce market competition of aluminum door and window hardware industry, integrity management has far-reaching significance for enterprise development. Zhenjian wants to establish China lock The image of the industry's first brand, integrity management is an important guarantee to be recognized by customers and the market! From independent research and development, production management, quality testing, after-sales service and other aspects, Zhenjian must do the best, relying on integrity to win the future! ”

Zhenjian: Creating a future together with the aluminum door and window hardware e-commerce showroom

In the "Internet +" era, the aluminum door and window hardware industry of the traditional industry focused on the promotion of e-commerce platforms. The aluminum door and window hardware e-commerce exhibition hall (Internet + exhibition hall) relies on the advantages of the platform itself to help the enterprises in the station to better explore the business opportunities of the e-commerce platform.

Zhenjian is one of the first companies to enter the aluminum door and window hardware and electricity business exhibition hall. The aluminum door and window hardware e-commerce exhibition hall is led by Nanhai District Aluminum Door and Window Hardware Decoration Industry Association. Foshan Nanhai Ruijue Technology Co., Ltd. is the first O2O+F2B platform in the national industry. Her health and sustainable development depend on the enterprises. Trust and support.

Hair brother has high hopes for the development of aluminum door and window hardware e-commerce exhibition hall: "Aluminum door and window hardware e-commerce exhibition hall (Internet + exhibition hall) mode is a new attempt, Zhenjian's continuous development, also needs to adapt to the trend of e-commerce development, better To enhance the brand's influence. We hope that the aluminum door and window hardware and e-commerce exhibition hall will promote the industry's sustainable and healthy e-commerce road, and play a greater role in establishing the company's brand image and product promotion!"

Thanks to the expectation of the aluminum door and window hardware e-commerce exhibition hall, all the colleagues in the aluminum door and window hardware e-commerce exhibition hall rely on the advantages, features and services of the platform to help the enterprises to win more "Internet + exhibition hall" business opportunities!

The future of the aluminum door and window hardware industry will be the era of strong battles and branding! The author firmly believes that Zhenjian, with a solid foundation of 16 years of innovative technology, will have a better and better road of innovation and integrity and a brighter future!

"Aluminum Door and Window Hardware Decoration Business Journal" reporter postscript

The domestic loss of 600 billion yuan in the country due to lack of integrity, this data can be described as shocking. Integrity is the soul of the market economy, and it is also a resounding “golden paint signboard” for aluminum door and window hardware companies. If a company does not speak honesty, there is no place to stand; on the contrary, if it is honest, it can continue to grow and develop.

The integrity management of the enterprise (the promise of technology, quality, service, etc.) is by no means a trivial matter. It is related to the image, reputation and reputation of the company. In the 16 years of healthy and sustainable development of Zhenjian, in addition to continuous innovation, the steady advancement of integrity is also one of the important leading factors.

Untrustworthy companies earn fast money, and the loss will be the future of the company. In the future, the state will establish a more comprehensive credit file system for enterprises. Relevant support funds, corporate financing, bank lending, etc. must be linked to the creditworthiness of enterprises, and the status and value of integrity will be unprecedentedly elevated. ("Aluminum Door and Window Hardware Decoration Business Journal" Reporter: Chen Xianbang)

Editor in charge: Zhao Hongli