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2014 furniture industry's five major marketing trends revenue growth
In the first quarter of 2014, the domestic primary furniture manufacturing industry achieved a revenue of 149.6 billion yuan, a year-on-year increase of 10.6%; the total profit reached 7.54 billion yuan, a year-on-year increase of 10.2%; and the main activity profit was 7.41 billion yuan. Growth of 9.1%. This set of data confirms the judgment we have been making. The furniture market is still very large. As long as the company has excellent quality products and has strong marketing, it is possible to achieve revenue growth. Which marketing methods will be mastered by furniture companies, and most likely affect the future development of a furniture company? Deng Chaoming believes that furniture companies have emerged five major marketing trends, want to rise suddenly, or live a better furniture company, Please remember: one step ahead, step by step! Trend 1: Internet integrated marketing speedup According to the summary of "Let marketing be effective! Network integration marketing practical handwriting", 36 kinds of Internet marketing techniques are the most beautiful furniture companies Marketing dinner. From search ranking marketing, entry, library, question and answer, to marketing websites, news, event marketing, which types have you adopted? If you have no action, plan quickly and invest in the tide. If you have already taken action, please review it carefully and continue to improve. Nuggets from integrated marketing in the Internet have long been a dream. Trend 2: E-commerce is fierce. No one can deny the good marriage between furniture and e-commerce. Although there is also a divorce phenomenon, the good situation is unstoppable. The biggest sales come from simple wardrobes. In addition, tables, chairs, beds, Sofas, etc., still have huge real sales. It’s not just Tmall or Taobao that opens a store. If you have the strength, you can open your own store. Of course, third-party payment and third-party credit insurance are indispensable in any case. After all, the brand itself is both an athlete and a referee. Consumers with more and more knowledge are hard to recognize. Trend 3: Big store management believes that many furniture companies are opening stores, small stores, medium stores, big stores, as long as they can start, they will take care of them. This kind of marketing is never out of date, even if the e-commerce is fierce, it is still the mainstream. Only specific strategies need to be changed, such as how many stores to open, how many kilometers to open stores, how to promote the store, and have more content and more challenging requirements. In terms of promotion methods, it is not enough to decorate the store beautifully, wait for customers to come to the door, and to distribute flyers and community promotion. It is necessary to combine local search and WeChat marketing. Trend 4: Please tell the story The furniture company itself may have a story, such as the establishment of a company, the preciousness of a certain kind of wood, the invention and inheritance of a certain process, etc., but these are not new. There must be, but it cannot be a sudden rise. Please create more stories and tell them up and let everyone know. How to create? Then you need to work hard in design, crafts, materials, culture and so on. It is also good if you can hold cultural lectures continuously. Trend 5: The alliance is moving! Have you noticed that many similar enterprises or cross-border furniture companies have started to engage in alliance promotion, although it is not a common phenomenon, but it is often encountered. This is a major core marketing trend, how to alliance, who to alliance with, how to promote the alliance, have experience and skills. There is also a kind of alliance that combines with local hot forums and media to organize activities together, and the effect sometimes surprises you.