Cabinet industry changes to the qualitative stage of development

Cabinets as a necessities of life, carrying the consumer's pursuit of a higher quality of life, and therefore, through product upgrades to the high-end market has become the main line of development for many cabinet companies. Driven by this situation, the cabinet industry will also enter a stage of development from "quantity to qualitative change."

High-end cabinet market space is increasing day by day

In the past few years, the cabinet industry in China has always been dominated by low-end and middle-end markets. The high-end market has not seen improvement due to the small consumer demand and the level of social consumption. However, with the rapid development of China's economy, the level of people's consumption has been increasing, and more and more consumers have higher requirements for home life. Naturally, the high-end market space for cabinets is also growing.

The high-end development of the market is a necessary process for the social process. Further expansion of the high-end market will bring unprecedented opportunities for the development of high-end industries. Cabinet companies should seize the characteristics of high-end consumers, seize the opportunities, increase market sales, and usher in a new peak in the development of the industry.

High-end consumers pay more attention to product quality

Due to the characteristics of the high-end market, its development has been stable. The main consumer groups in the high-end market are “three high” people. They are not the most concerned about the price of products. They prefer personalized products and have higher requirements for product quality. The most important thing is the quality and design of the products. .

The demand of high-end consumers is reflected in the ability of technological innovation of enterprises and the ability to satisfy consumers in pursuit of quality of life. They agree with the equivalence of economic attributes of price and quality. However, the competition in the high-end cabinet market is not simply to win by the highest bidder. It is important to highlight value for money.

Cabinet companies highlight brand service marketing

Therefore, companies that want to share a share in the high-end cabinet market can only perform branded service marketing, and differentiate themselves in brand service, so that more consumers can know themselves and make the company viable. "Only those who continue to satisfy the consumer user experience, and then walk into the minds of consumers and store goods in the minds of consumers can be called brands."

In addition to utilizing the advantages of products, cabinet companies need to implement a one-stop service that allows users to get one-stop high-end services such as experience, delivery, installation, and after-sales services. This will further establish a good brand image, and at the same time put the goods in the minds of consumers and turn brand services into invisible assets.