2017 smart password fingerprint lock new sales channel classification

Under normal circumstances, many consumers are smartmen who buy smart locks for decoration, because they are not experts in smart locks, and they will not understand some of the industry rules. At a time when the concentration of smart lock brands is not high, choosing a good purchase channel is more important than buying a smart lock itself. Buying a lock is by no means a one-time act. It involves installation and after-sales. Understanding the characteristics, advantages and possible problems of different sales channels is too important for friends who are ready to buy smart locks! The following is the classification of different sales channels of smart locks. Xiaobian will analyze each channel one by one.

1. E-commerce. There are two types of e-commerce, one is the flagship store and the enterprise store opened by the manufacturer.

The other type is the e-commerce opened by the agent.

Let me talk about the first type of self-operated e-commerce. This type of e-commerce will try its best to make the best after-sales and after-sales. After all, it sells its own products, especially cherish every customer, and will solve the customer's after-sales problem as much as possible. . At present, there are only seven or eight smart lock companies in the country that have the strength to establish a nationwide after-sales service network. They are relatively outstanding: Keyu, Jinzhiji, Yale, Probak, and e-commerce sales are nationwide. Any place to place orders to lock, so gave birth to a group of third-party locks installed after-sales platform, such platforms through the online and offline network, the construction of a national lock installation after-sales network, through the form of service outsourcing to provide manufacturers nationwide Installation after-sales service. But after all, it is a third party. It is still a short-term interest, and there will be problems of one kind or another in terms of service quality and responsibility. Online after-sales needs a certain process. Once the problem is locked, whether it can accept online after-sales aging is a problem that parents need to consider.

The other type is the e-commerce business opened by agents. Such online agents are more professional than traditional channels, but their own agent positioning determines that they value short-term interests. The goal is clear: selling products to make money, after-sales problems can If the solution is solved, it can be taken for granted to the manufacturer. In the service and after-sales, there is a situation in which the service is not timely or cannot be kept up.

2, home stores, building materials market, or street hardware locks stores.

This is the most traditional purchase channel. Most sellers are individual or husband and wife stores. These outlets are almost all traditional hardware, locks, safes, hangers, door businesses, and sell smart locks. The sale of smart locks is not their main source of income, so the stores are There are many smart lock samples, some are small, and some even have albums. Such sellers are often not professional about smart locks. They always sell hardware products, and rarely involve technical functions. But smart locks are electronic products. There are many functions related to professional technology. Those who do traditional hardware locks often do not have This kind of knowledge background and industry experience.

Smart locks are locks, electronic products with door locks, and even smart hardware. The reason why these shopkeepers sell smart locks is more driven by manufacturers. Many manufacturers first think of these stores with hardware locks when developing the market, and put the locks on the store for free. These stores sell locks passively. There are very few customers who can ask for the smart lock function.

3, appliance stores

At present, the offline stores represented by Suning and Gome have been hit by the e-commerce, and they are also seeking transformation. In addition to selling traditional household appliances, they will also test new appliances and new hardware products, although the initial conversion rate of such products is low, and consumption. The cost of education is high, but this represents the future. Manufacturers who can enter such channels are at least in some respects, such as brands and functions. In such places to buy, whether it is a pre-sales professional introduction, installation and after-sales service can be guaranteed, after all, there are large stores to endorse and pressure, manufacturers will pay special attention to such channels.

4, agents self-operated outlets, smart lock stores.

These two types of channels are relatively professional and have a strong sense of service. Agents generally take the goods directly to the manufacturer, undertake the channel sales or direct sales in a certain area, and the agents are required to pay a certain cost when they get the agent qualification. They are willing to be agents, generally they are optimistic about the market or products, and the cost is definitely Have the motivation to serve customers well, and they are also very familiar with the function and quality of the products. The self-operated stores they open are generally smart locks that only sell the agency brands, in order to display products, understand the market and customers, and promote sales. In this type of store, the product is explained in detail, and the after-sales service is timely. It is an ideal place to buy. As a leader in the smart fingerprint lock industry, Keyu's “super smart fingerprint lock experience store” accelerates the layout of cities across the country and makes new changes. Provide technical support for the experience store.

Smart lock stores, these stores must be optimistic about the smart lock market for young people, is a professional smart lock retail outlets, directly facing consumers, they will sell as many brands of smart locks as possible to meet The different needs of consumers, the owners will be very professional, will provide the best service for consumers, so in this type of place to buy products, professionalism and service can be guaranteed, but what products to buy must first understand, do There are counts in my heart.

5, residential direct sales.

Many of these sales models are in cooperation with properties. Property promotion or rental of property venues is promoted in the community. It is commonly known as the promotion. Such promotions are made by manufacturers, agents, and sometimes dealers (retail outlets). But when they do promotions, they all say that they are manufacturers, in order to gain consumer trust.

6, decoration company

The decoration company is also an important sales channel for smart locks. It is not a good opportunity to sell thousands of dollars of smart locks for ten thousand and even hundreds of thousands of new homes. Smart lock companies and agents will spare no effort to cooperate with the decoration company to put the smart lock into the home decoration package, or as a gift for the signing. However, the variety of smart locks recommended or presented by the decoration company is limited, not necessarily what the consumer wants.

7, locksmith recommended

Now some locksmiths also recommend smart locks to users when repairing or replacing mechanical locks. Many locksmiths have multiple brands of smart locks. If it is a locksmith who has served the local community for a long time, it happens to have If you want a smart lock brand or function, if you bargain, you can often buy a price that is cheaper than the market or online. For the locksmiths, earning a sum is a sum, and earning is better than not earning. In the smart locks bought by the locksmiths, they generally promise to sell afterwards. If there is a problem, they can be directly contacted, that is, convenient and timely.