An Analysis of the Competitive Situation of Lock Companies in China in 2012

China's lock enterprises are small in scale, generally lack brand awareness, and few leading companies can not promote the development of the lock industry very well. China's locks have low barriers to entry, and lock companies themselves lack brand awareness and do not pay attention to the establishment of brands. Some companies only Family-style workshops, funds, manpower, technology, management and other factors constrain their development, and their brand awareness is lacking. Lock companies should strengthen brand building, increase the competitiveness of lock companies, and standardize the lock market.

At present, the fierce market competition in the lock industry has shifted from simple price competition to competition in product quality. Most companies truly recognize the importance of product quality, and thus strengthen the ability of enterprises to implement standards and detect product quality. A variety of representative laboratories and product testing centers have been established one after another, laying a solid foundation for improving the quality of China's lock products.

The first trend is to focus on the integration of culture and personality in industrial design. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the very beginning of the design, it is rare to include various cultural connotations as design concepts. The Yajie Hardware R&D team has been working on this exploration and experiment since a few years ago.

The third trend of locks and their hardware is that the rise of biometrics applications and the development of smart locks and smart hardware will jointly bring locks and hardware applications to a brand new height, and home intelligence will be possible in the near future. Enter the homes of ordinary people.

The second trend: concern for user experience and product humanization. From the application occasions of the products, user needs, and consumer habits, developers have conducted extensive and in-depth research on indoor locks in the existing market, combined with feedback from senior industry customers such as door factories, and conducted brand-new designs on lock body functions. To meet family needs.

The third trend is that the rise of biometrics applications and the development of smart locks and smart hardware will collectively bring locks and hardware applications to a brand new height. Home intelligence will likely enter the homes of ordinary people in the near future.

At present, smart locks with high technological and scientific content, including password locks, IC card locks, fingerprint locks, etc., have gradually gained the recognition of high-end consumption in the market due to their unique convenience and gradual maturity of technology. And made a place. Fingerprint locks using biometrics technology have even broader market prospects due to fingerprints' uniqueness, non-replicability, portability, forgetfulness, and loss-free features.

The fourth major trend is to focus on product innovation and patent applications, enhance core competitiveness, and increasingly standardize the protection of intellectual property rights. Yajie has more than 200 patents and it is still increasing at a rate of about 25 each year.

The fifth trend: It is a complete solution for locks and supporting hardware. At present, Yajie has formed a complete product line of five categories including intelligent door locks, building door locks, door hardware, and bathroom hardware. Yajie has always been focusing on the integration of hardware product application systems with locks as the core, architectural hardware and furniture hardware, and has always been committed to becoming an expert in the lock industry.

The sixth major trend is to emphasize the attention to product details, to improve product quality, to reflect consumer tastes from the details, and to reflect the understanding of product content.

The seventh trend is: companies pay more attention to quality and brand: the essence of a truly good brand is the crystallization of quality, durability, and continuous development; quality is the life of the company.

The eighth trend is environmental protection, energy conservation and safety. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product has passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3+ chromium plating; whether to meet the standards of electroplating wastewater treatment and electroplating industry pollutant discharge, are manufacturers began to pay more attention to problem.

The ninth trend: This is what consumers are very concerned about, is to pay attention to technology and quality certification, product implementation standards and international standards.

Take Yajie fingerprint anti-theft lock as an example, a good fingerprint lock should pass these technologies and quality testing: domestic standards: security standards; international standards: product quality standards and international standards; quality certification with the EU CE certification, the United States FCC certification and ISO9001 certification; Class A fire lock detection (GB12955-2008), fire door electronic anti-theft lock detection (GA374-2001) and Ministry of Public Security security product testing (GA701-2007 "fingerprint anti-theft lock general technical conditions").