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Analysis of the status of China's hardware industry in the world
With China's accession to the WTO, China's hardware industry has achieved an important position in the world. China's hardware has a place in the world, and is in line with the global hardware faucets. Many world-famous hardware companies have entered the Chinese market. We will coexist with them for a long time, which undoubtedly creates absolute challenges and pressure for Chinese companies. At present, compared with the international market, the domestic market mainly has the following gaps: Technology: The design capabilities and level of multinational hardware companies and processing methods are higher than us. They all have advanced design reserves, and we lack both funds and technology. Service: Foreign hardware manufacturers are based on the laws of the host country and will never engage in a commitment competition. The service is very standardized, not only does not pay money, but also has the ability to profit, and use economic means to promote the improvement of their service standards. Sector: The US hardware tools market has a market capacity of $40 billion. Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial areas. Marketing Management: China's hardware management model has not yet embarked on a real agent. Management experience, management tools, and management talents all face challenges; market management, price management, and promotion management are all at a medium or upper level. Funds: The development of enterprises is difficult, and they are often forced to fall into price wars. At present, it is difficult for China's hardware manufacturers to get the funds. Even if they can get the funds, the scale is very limited. With debt management, if you want to be close to the market, you will lack the ability to transform and the products will be on the same level. Brand: Foreign hardware companies that have entered China are internationally renowned multinational companies. They have good reputation and can provide users with quality products and perfect services. Chinese companies are more familiar with language and market, and they have a relatively good understanding of cultural needs, so it is more likely to establish their own brands. Scientific decision-making mechanism: Many people in China believe that foreigners do not understand the Chinese market. In fact, foreign manufacturers will use high salaries to appeal to Chinese localization talents and will be willing to pay for information. Establish an effective information channel and a rapid response decision-making pipeline, and Chinese hardware often lags behind the market response. We often lack decision-making and delay business opportunities in this decision-making. Experts predict that China will also have a number of strong hardware manufacturing groups, forming a number of distinctive, internationally renowned hardware manufacturing centers. By 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%. The proportion of manufactured exports to global manufactured exports has increased from 5.22% in 2000 to over 10%. Mechanism: Multinational companies have established modern enterprise systems with clear and operational rights. Our traditional hardware manufacturing companies, even if they are listed, may have a strange circle, that is, enterprises with standardized operations, and more or less retain the traces and branding under the traditional management mechanism, because they are born out of the traditional mechanism. . Such mechanisms and traces restrict the performance of competitiveness. Strategic planning: The products of world-class companies often give people a very clear impression. Many of our hardware companies have diversified strategies and excessive competition. Many domestic manufacturers and brands are not prominent in their main businesses, and their core competitiveness is poor. Manufacturers must be professional and become leaders in product categories. Chinese companies are currently small in scale, and they are not eager to do everything, but should do the best for a class of products. Channel: Most of China's hardware manufacturers are mainly in the domestic market. However, the domestic market is undergoing changes. The traditional large-scale commercial associations, trade associations, Hualian system and power transmission system are all joints without economic relations, waste of resources, and high marketing costs of enterprises. China's hardware exports account for only a few percent of the total. Expanding overseas markets is only the beginning. It is necessary to go out and lack international talents and trade experience. The demand for the Chinese market itself is growing, and many foreign companies are coming to China for production. They are more concerned about the Chinese market.