Beak Floor: Success stems from trust

Reporter: Hello, Sister Xu, I am very happy to take this opportunity to talk with you on a brand terminal marketing dialogue. As a senior distributor in the flooring industry, how do you see Bejak this floor brand?

Xu Lixia: At the beginning of entering the flooring industry, I chose Bejak as the brand. In my opinion, Bejak has an independent research and development, production and service system, and is a large-scale flooring for scientific management, modernization of enterprises, and product technology. manufacturer. Furthermore, its production base is located in Nanxun, which is known as the “City of Floors in the Middle Ages”. It is also a guarantee for the strength of the brand. I believe Belaac flooring brands.

Reporter: The year 2012 is coming to an end, and by the end of this year, how long have you been a brand dealer for Beyac flooring? What makes you always believe in Bejak flooring?

Xu Lixia: I have been doing Bejak's floor for three years. When I started to say that I just selected Bejak's floor brand, many of my peers said that I was stupid. Although Bejak’s brand is also a frontline brand floor in the industry, It is not good to operate here. But I didn't think like that at the time. After a series of procedures such as visits and inspections, I knew the quality and service of Beyac's flooring, including a series of supportive policies for dealers. This was the first choice for Beyac. A key factor. As a distributor, what is needed most is the trust of the brand and the trust of the company. Bejak gave this kind of trust to the floor and I also trusted Beyac's floor. This is an important reason why I have always chosen to operate Beyac's floor.

Reporter: What products do you think of the products of Beaac flooring are more potential and accepted by consumers? With your experience in the market, what kind of floor products will consumers prefer?

Xu Lixia: Speaking of our potential in Beyac, the blue-and-white porcelain floor is naturally accepted by consumers. The anti-aging floor of Bejak Blue and White porcelain is specially developed for the situation where traditional wooden floors are easily scratched and worn. For the main problems of difficult-to-care and aging of solid wood flooring, Beyac successfully developed a super-physic-chemical blue-and-white floor based on the production technology of blue-and-white porcelain in 2009. It is not a wear-resistant, difficult-to-care, and aging-friendly system. The impression has changed since then, and the wear resistance has reached a maximum of 4,000 rpm. It is ten times that of ordinary solid wood flooring and can be counterbalanced by reinforced flooring. I believe in the future. Consumers will also choose such a good floor that is scratch-resistant and easy to live.

Reporter: You mentioned the many advantages of Bejak's blue and white porcelain flooring. How do you communicate this product advantage to your consumers?

Xu Lixia: At my store or at the site of related promotions and group purchases, I will have a demonstration session on the spot. I will use a coin scratch or a Newton pen to make professional wearable demonstrations and show Bejak to consumers. The advantages of flooring brands, such intuitive things are most likely to impress consumers.

Reporter: What are some of the promotional activities that you have engaged in in the Beyac flooring brand for a long time to attract consumers? Are these promotions supported by the Beyac floor brand headquarters?

Xu Lixia: When it comes to engaging in activities, many people may say I am stupid. Each quarter's house prices, bargaining prices, factory group purchases, and I participated in one by one, may not achieve very good results at the time of participation, but what I fancy is the future earnings, I believe that later are effective . At the scene of the group buying conference, I will have a live demonstration to attract consumers, because I believe in the quality of Bejak's floor, and whenever I see the excitement of the crowd at the scene I know I have succeeded. Every time I engage in activities, I will get in touch with the headquarters. In this regard, they will also give me relevant knowledge and support. Therefore, I believe that only companies and dealers can help each other to truly progress together.

Reporter: In the future development of the terminal, what plans do you have? What kind of new development will Beac will have in the Yizheng market?

Xu Lixia: I must have a plan. First of all, I have to trust Bejak this floor brand, make a fuss about the decoration of the storefront, advertisements, and posters, and make the Bejak brand in the Yizheng area. The high-end market is, of course, just a process of pioneering. I believe that I will work harder. I also believe that the headquarters of Beak will give me more help and guidance. Together with me, we will develop the brand of Beak flooring. Yizheng's market.

Reporter: Thank you, Xu Jie, for accepting our interview in the midst of your busy schedule. I also wish you a successful career in the future.