Abstract In order to better promote the company's strategic transformation, Huajing Company invited Professor of Political Economy of Tsinghua University and Professor of Advanced Diamond Identification and Analyst of the Diamond High-Level Council (HRD) to visit Huajing. On the afternoon of August 10, 2017, Professor Yang and his party...
In order to better promote the company's strategic transformation, Huajing Company invited Professor of Political Economy of Tsinghua University and Professor of Advanced Diamond Identification and Analyst of the Diamond High-Level Council (HRD) to visit Huajing. On the afternoon of August 10th, 2017, Prof. Yang and Mr. Zhang Kai, Secretary of the Board of Directors, Mr. Cui Yuekun, General Manager of Diamond Sales Center, and Ms. Huang Mao, Director of Brand Planning, held talks and technical exchanges on cultivating diamond brands, markets and sales, and explored the cultivation of diamonds. New directions for development, new paths, and visits the Mutica Jewelry Experience Center.
On the morning of August 11, 2017, Prof. Yang brought a unique keynote speech to Huajing employees to discuss the opportunities and challenges of jewelry retailers in the new business era. Professor Yang elaborated on the development path and success factors of China's jewelry industry from six aspects of China's jewelry industry's opportunities, status quo, competition pattern, pain points and reflections, new changes in Chinese consumption, and benchmarking companies. Drawing on the success of the traditional jewelry industry, we will be brave in innovation and bravely embrace the Internet + to build a value system that is different from natural diamonds. At the meeting, Professor Yang Jianqiang discussed with the company's main responsible directors on brand planning, business model and marketing system.
Professor Yang’s wonderful speech deeply inspired Huajing employees. Later, Professor Yang communicated with the company’s employees. Everyone opened their minds and started to talk about their views and opinions on cultivating the diamond market and the future. Product quality, product value and promotion, target market and potential customers, profit model and core value system, customer consumer identification, etc., discussed with professors, professors patiently guide, answer questions for everyone, and exchange employees' awareness of cultivating diamonds Clear and more firm and confident in the company's development.
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