China's garment industry is not willing to be a tailor to lift the banner of "anti-OEM"

Several Chinese clothing companies visited the Marche region of Italy a few days ago and triggered the statement that "Chinese garment companies may place orders with Italian processing plants."

Chinese garment industry is not willing to be a tailor

On September 17, Reuters published an article titled "The Chinese Garment Industry Cannot Be Tailored and Become the New Owner of Clothing." In 2009, the industry's generally gloomy 2009 sparked a small circle.

Having experienced “Made in China” for 20 or 30 years, the Chinese garment industry is now eager to upgrade from apparel processors and can own Western brands and sell them to consumers all over the world.

Recently, several Chinese apparel companies and sellers have purchased the right to sell the world's fashion brands in China. Due to the economic recession, the number of Western-branded fashion companies for sale will increase. “The acquisition opportunities in the fashion industry have indeed increased, but as the acquired companies are also struggling, their investment risks are also increasing,” said Ryan, senior director of Standard & Poor’s, a global credit rating agency.

In 2006, China Dongxiang Co., Ltd. bought Italian Cappa garments in mainland China and Macau. Now it has begun to seek new goals in the United States. Similar companies are not only moving to the company. Today, China Investment Corporation (CIC) has also shown interest in the acquisition of world-famous clothing brands. It has actively invested in luxury companies such as Louis Vuitton, but CIC declined to comment. Not long ago, the Hong Kong ready-to-wear retailer YGM Group stated that it agreed to purchase the intellectual property of the British luxury brand Jaeger Lion Brand in Asia.

“This is a good time for Chinese companies to seize the opportunity to acquire well-known foreign brands with long history and promote them in the domestic market. It is too time-consuming to create local brands.” YGM’s general manager Chen told Reuters, “As the economy continues to open, Mainland customers can also experience more international brand names.” As China’s economic stimulus plan helps consumers increase their income, luxury goods and clothing brands increasingly see China as a nugget. However, Rockwell, president of Li & Fung Trading Services, suggested that well-funded Chinese companies should focus on acquisitions in the domestic market rather than acquiring and operating Western brands overseas.

Ningbo Enterprises Group to Italy "Take a Step"

In June, when people in Guangzhou, Wenzhou, Quzhou and other apparel companies wanted to acquire “Pier Cardin” and they were in full swing, Luo Meng, Bo Yang, Ernie, Hehe Jessica and a number of Ningbo garments. The person in charge of the company has rushed to the Marche region of Italy and had discussions with more than 50 small and medium-sized enterprises such as textiles, garments and shoes with high quality product production experience. For a time, the news that “Chinese garment companies may place orders with Italian processing plants” quickly spread.
The Marche region is Italy's main garment production base, and many companies participate in the production of world-renowned branded apparel such as Giorgio Armani, D&G, and Max Mara. Its production characteristics are: family-style operation, exquisite model, flexible and maneuvering, retaining Italy's most exquisite traditional craftsmanship, high visibility, and its products have been chased and respected by consumers from all over the world.

After returning from inspections, Ningbo companies have a lot of feelings. “In Italy, designers lead the market in consumption, and designers determine colors, styles and patterns. In China, procurement, design, production, and sales are all performed by brand managers. After merging with Italy’s advantageous industries, There will be room for further improvement in the Ningbo clothing brand, said Zhu Xulong, executive vice president of the Luomeng Group.

Yu Yong, general manager of Ningbo Hehe Jessica Garments Co., Ltd. believes that Italian companies’ advanced garments, equipment and fashion ideas are all worth learning. Of course, it is hoped that Italian companies can cooperate with domestic companies and bring Italy's exquisite production techniques to China.

"'Ningbo Clothing Made in Italy' is an indication that the industry is becoming mature. This move will increase the core competitiveness of China's garment enterprises and also adapt to the international environment in diversified cooperation in the fashion industry." Executive Vice President, Institute of Industrial Economics, China Garment Association Director Chen Guoqiang thinks this way.

Italy throws hydrangea to Quanzhou men's clothing

According to the report of Singapore’s “Lianhe Zaobao”, at a conference held recently, the Italian Foreign Trade Commission hopes to open up a new “Silk Road” for China-Italy economic and trade cooperation, and has shown greater interest in the private economy of Quanzhou.

To this end, for the cooperation between the garment enterprises in the two places, the manager of the CCPIT China Office of the Chamber of Commerce of the Province of Florence Zhou Xiaohong put forward his own views. According to reports, 98% of Italian companies are small and medium-sized enterprises. Many of them are family-owned companies. Although their scale is limited, their markets are located in the global market. Many Italian famous brands and famous brands are produced by small and medium-sized enterprises. of. “Quanzhou’s apparel companies have strong production capabilities and are very flexible in operation. But Quanzhou’s clothing companies are far from the international brands in terms of the brand’s cultural connotation and brand design image. Italy represents the highest in the world’s men’s wear. The Italian companies have strong advantages in design and innovation, and they also have a good understanding of the world market. Quanzhou garment companies, if they can cooperate with Italian companies, can on the one hand improve the competitiveness of their products and on the other hand, they can improve their design. Ability, innovation ability, and can greatly enhance the market space of Quanzhou brand.With the advantage of Italy's industry, Quanzhou, which has the foundation of garment industry cluster, has the opportunity to create 'Oriental Florence'." Zhou Xiaohong said.

2009 was a year in which the international financial crisis continued to evolve. This cold current has had a major impact on the European economy. Affected by factors such as market and capital, some industries and enterprises face difficulties in their development. For example, the number of luxury goods and high-grade garments in Italy's main clothing production base in the Marche region has been declining this year, while the local labor costs have remained high, and some high-end garment manufacturers have begun to lay their grounds for foreign aid cooperation. This provided an opportunity for Chinese garment companies to visit Italy to investigate the market.

“Currently, Chinese clothing companies have come to Italy to investigate whether it is appropriate to see whether there are suitable garment processing factories in the region; the second is to look for young designers to collaborate because the foreign designers are recruited from the local market and understand the local The popular elements of the market and the taste of consumers are easier to meet the requirements of foreign customers for textiles and clothing.” Zhou Xiaohong said.

As the birthplace of the world's fashion, Italy's clothing processing capacity is not in doubt. The Marche region is one of the traditional processing areas, processing many big brands. In the first two years, Ningbo Garment Enterprise Youngor, Shanshan, etc., had visited the Marche region of Italy for investigation and cooperation, and the two sides also successfully cooperated. For example, several sub-brands like Shanshan have different modes of cooperation. This has given Chinese clothing companies fresh blood.

“The men’s garment processing plant in the Marche region of Italy has a very high reputation in the international market, and it has mastered the international men’s fashion trends and has a certain right to speak. This is exactly what the Quanzhou men’s clothing brand does not have. If the two places can cooperate, and jointly promote the development of Quanzhou Menswear brand, to help Quanzhou Mens own brand into the international market.Quanzhou men's clothing brand after years of development accumulation, the current European market is also heard of Quanzhou clothing products. Exchanges and cooperation in the future are still very large.” Zhou Xiaohong said.

“The strength of Italian companies lies in their design and technology, but they lack market and capital, and Quanzhou has a market and capital, so the space for complementary cooperation between the two parties is very broad. In the future, Quanzhou Menswear Company is likely to place orders for Italian processing plants. ."