Chinese knives "fly into" the rise of national brands of overseas people

In the past five years, the media has reported many companies, including not only foreign giants such as Sandvik Coromant, Kennametal, and Iskar, but also the Tool Group, Shanghai Tool Factory, Zhuzhou Diamond, and Jiaxing Hengfeng. National brands such as Arno Tools, and even clusters such as Xixiashu Tools Industry. These show the development and growth of national brands. During the “Eleventh Five-Year Plan” period, the national brands in the Chinese tool market have developed significantly. All enterprises have gradually embarked on the characteristic road suitable for market demand, not only the rise of a comprehensive tool product supplier such as Zhuzhou Diamond, but also a company. The trend of professional development has also been strengthened. Many traditional enterprises have given up the development model of “big and complete” and “small but complete”, and have begun to shift to the direction of specialization, showing their own characteristics, such as Harbin Yigong concentrated on gears. For the development and production of tools, Hanjiang Tools Factory specializes in complex tools. Shanghai's old high-speed steel tool manufacturer Shanghai Tool Works Co., Ltd., based on the high market share of high-speed steel tools, has accumulated more than 200 million yuan in research and development of cemented carbide tools in recent years, and invested in hard Alloy material and CNC tool holder project. The development of Zhuzhou Diamond in recent years is also obvious. The sales scale has climbed from 50 million yuan at the beginning of 2002 to the current 1 billion yuan, with a profit of over 100 million yuan. It has established wholly-owned subsidiaries in Europe and the United States, with an overall export volume of about 1,500. Ten thousand U.S. dollars. It is reported that the company's various products increased by more than 50% from January to September 2010. In 2010, the sales volume of CNC drilling blades is expected to reach 30 million pieces. In 2009, the first phase of the 150-mu precision cutting tool industrial park invested by Xiamen Jinlu Special Alloy Co., Ltd. with an investment of 320 million yuan has been completed. From the initial pilot production line to the current production of precision alloy tool industrial park, Jinlu has formed an annual output of 1 million precision solid carbide tools, 2 million indexable inserts, and 5.5 million PCB micro drills. With comprehensive production scale, its products have been widely recognized by customers in the aviation, automotive, mold, electronics, energy, transportation and other industries. Focusing on spline processing, Jiaxing Hengfeng has achieved great success in the field of automobile spline processing and turbine wheel groove processing. The spline measuring tools have become more than 400 vehicles such as FAW-Volkswagen, Shenyang Jinbei and Beijing Hyundai. The professional supporting enterprises of its parts manufacturers, the wheel groove processing products also replace imported tools, and have been recognized by the major steam turbine companies. In 2006, Wuliangye made a hot discussion, and a huge amount of funds invested in the tool industry. Although for various reasons, it failed to achieve the "three tops in the industry within five years, and the leader in the industry within 10 years", but now it is " "Scorpio" products have entered the aerospace, power generation and other industries in batches. Arnold, the privately-owned company established in 2002, initially provided only the tool grinding service. Now it has developed into a large-scale non-standard tool manufacturing enterprise, and its concept of national chain grinding has been successfully promoted. So, too many to mention. Also to mention is the Xixiashu tool industry cluster. In fact, Xixiashu has not yet fully formed a corporate brand and product brand that can be screamed in the market, and there are even many cases of being criticized. However, the entire Xixiashu tool industry is almost completely spontaneous, and the development in the past ten years, especially during the “Eleventh Five-Year Plan” period, cannot be underestimated. At present, the total annual output value of all enterprises reaches 1.5 billion yuan. A large number of non-standard tool market demand depends on these private enterprises of Xixiashu to meet, which has a lot of thoughts for the future of China's tool industry. The development of a market, thanks to the rise of national brands, of course, also benefited from the continued development of foreign brands in this market. For the market, the two are theoretically equal. But even today, when economic globalization is so, the prosperity of a market depends on the development of local brands and the improvement of competitiveness. This is beyond doubt. It is with the rise and vigorous development of our national brand that the tool market is booming during the 11th Five-Year Plan period. Looking forward to the "Twelfth Five-Year Plan", China's tool brands will get better and better, and the bright future is just around the corner.

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