Coatings Interview: Keeping abreast of the industry's cutting-edge trends

After experiencing the winter of 2011, the coatings industry ushered in a new round of brand reshuffling and product structural transformation in 2012. Faced with the opportunities and challenges brought about by the consolidation of the paint industry, where do coatings companies go and what new perspectives will the coatings industry present? To this end, the reporter and his party came to Guangdong Huazib Chemical Industry Co., Ltd. and interviewed Mr. Huang Hongting, the CEO of the company in China.

Reporter: Mr. Huang Hongting, hello, first of all thank you for taking the time to accept our interview. We know that the paint industry has experienced a winter in the past 2011. How do you see the paint market in 2012 and how it was laid out?

Huang Hongting: As you said, last year due to the rise in raw material prices, the surge in labor prices, and the regulation of real estate policies, the coatings industry has experienced a severe winter. Many paint companies have encountered great challenges. However, strong, ideological and strategic paint companies have all weathered the difficulties. As a specialized paint manufacturer that integrates R&D, sales, and production, Wazb Corporation has two major paint brands, Magic Paint and Ficker Paint, forming home improvement paints, furniture paints, engineering paints, wood paints, and real stone paints. Waterproof lacquer and a series of complete coating product structures have been established in dozens of provinces and cities across the country, so they have a good basis for resisting the winter of 2011. In 2012, we thoroughly analyzed the development situation of the coatings industry, formulated market strategies such as “Leveraging the Central Plains of the City of Zhengzhou” and “Entering Chongqing to Expand the West”, and established such locations in Guangdong, Hunan, Henan, Anhui, Jiangsu, and Chongqing. Launching the "Environmental China Miles" parade has greatly enhanced the brand awareness and reputation, popularized the company's environmental protection coating production concept and the concept of a green and healthy home environment.

With the central government's efforts to achieve the goal of protecting housing and the new projects that local governments have begun to deploy in the “Twelfth Five-Year Plan”, the coatings industry has ushered in new opportunities. At the same time, we must also realize that the brand competition in the domestic paint industry will remain fierce and that each coating company will face a reorganization wash based on the upgrading of the Chinese paint industry and the transformation of China from a “paint giant” to a “paint powerhouse.” The big changes in the game.

Reporter: I believe you can see that since the beginning of this year, some well-known foreign brands have been caught in the “false paint door” and “quality door” incidents. The majority of consumers are particularly concerned about the quality of paint products and the credibility of paint companies. Worry. However, Wordsworth recently won the honorary title of “High-tech Enterprise” and “2011 Goodwill Demonstration Enterprise in Guangdong Province”. Would like to ask, how do you manage good product quality, how to establish business integrity?

Huang Hongting: This involves the enterprise's integrity and quality issues, "Do not be good at small but not for the sake of doing nothing," This is the Code of Conduct of the Huazi Bu people always observe. Coating products As the majority of consumers decorate their homes and upgrade their service quality products, green environmental protection is of utmost importance. Huazibu took this as the starting point and put forward the product concept of “Environment-friendly and Energy-saving Air-conditioning Coatings”. He also conducted in-depth cooperation with production and research institutes with many universities such as South China University of Technology and the Torch Institute, and established a special coating research institute. The series of new nano-anion products, such as “Meyang Yang” ink-resistant anti-graffiti wall paint, “Gold A” impact-resistant plant oil oil wood paint, etc., have been highly praised by the owners due to their high quality and reasonable price, and they have responded strongly to the market.

At the same time, the Huaz Bu School of Commerce also invited local distributors and painters to come to the company to evaluate new coating products and share the latest market information. Church dealers operate franchised stores, community promotion and paint unions. The actual combat experience has created a well-trained paint dealer team. In addition, the marketing department of Watts also sent business elites to paint markets around the world to understand the most real needs of consumers and rush the needs of consumers, and feedback to consumers about the situation reflected by consumers. The solution has made the two brands of Magic Paint and Fickett Paint under the company's “Zero Complaints” record, and has been awarded the “Guangdong Province Honest Demonstration Enterprise 2011” by the Guangdong Provincial Enterprise Federation.

Reporter: China, as a big paint country, has a wide range of domestic paint brands and a wide range of paint products. However, in the paint field, many industries have not yet established a unified industry standard. Consumers have a lot of cries. What do you think of this matter?

Huang Hongting: As the saying goes, “no rules are a rule,” especially in the paint industry. Only by establishing a sound industry standard can paint companies and consumers truly rely on evidence to achieve formal production and rational consumption, and thus promote coatings. Industry standardization and standardized operation. To this end, Wesbill has always been concerned about the cutting-edge trends in the paint industry, and is committed to the industry-leading paint brand. It actively participates in the annual work conference organized by the China Paint Industry Association and the Guangdong Coatings Association, and discusses the paint industry with many fellow patriots. Development plan. For the new coating product “Ceramic Coatings”, Huazib was invited to participate in the “Ceramic Coatings Standard Formulation” special meeting in 2011 and attended the review meeting in March of this year. He witnessed with many experts and technicians. And participated in the entire process of the formulation of “water-based ceramic coating standards”. Huazib also took the lead in introducing this standard, invested capital and research strength to innovate the company’s existing production processes and formulas, and adjusted the long-term development strategy of the company accordingly. Makes Warwick complete the transition from the initial player to the biggest beneficiary in the role of the standard.

“The first-class enterprise sets the standard, the second-rate enterprise makes the brand, the third-rate enterprise sells the product.” For many years in the vertical and horizontal paint market, Wazzi has been convinced of this principle, and hopes that more paint companies can work with Wazzi together. Concerned about the establishment of industry standards, promote the paint business to a new level.