Consumer Voice: When will children's bedding put down a noble attitude?

Consumer Voice: When will children's bedding put down a noble attitude?

In a Carrefour supermarket in Beijing, an ordinary three-piece set of children's bedding is priced at 239 yuan, which is equivalent to the price of adult bedding.

A young couple said in front of the children ’s bedding counter, "The price of baby products is really unbearable for families with ordinary economic conditions. A set of quilts plus pillows and pillow cases also cost at least 300 yuan, and we just bought one for children. Sets of children ’s clothing cost nearly one hundred yuan, and children ’s expenditures have risen with the increase in family income. ”

A Ms. Wei, who works in sales in a real estate company, said, "Since I have children, my family's consumption expenditure has suddenly increased, and there has been a" premature consumption "in the wild. Nearly 3,000 yuan per month of income will be left at the end of the month.

When asked why the price of children's bedding products has been rising, Ms. Wei gave this answer: "According to the current situation of increasing 'only children', the savvy businessmen have seized the young family Wang Zicheng, Wang Nuchengchengfeng and spare A huge amount of money makes a lot of money for the children to create a sleeping environment and other consumer psychology. If we are willing to buy bedding at a high price from the perspective of caring for children, it is questionable that compared with adult home textiles, children's home textile materials are frugal and produced Simple, does this price really reflect its value? "

Many young parents have expressed the same confusion: Are the prices and values ​​of baby and child supplies contradicting each other?

In fact, it is not only low-income households who have complained about this. For those with higher incomes, they also think that baby supplies are too expensive to accept.

These parents invariably issued a common voice-when can expensive children's products take their noble attitude?

Distributor's reason: high price appearance reflects high cost essence

In response to the current high price of the infant and toddler industry, there is a question of whether there is huge profits.

Mr. Wang, responsible for marketing at Beijing Red Kids, believes: "Generally speaking, the profit margin of baby products is around 30%. Such a profit point cannot be said to be a huge profit. As the market competition further intensifies, the baby products business will also More and more difficult to do. Now the profits of most related products have fallen below 30%, some small-scale companies can't make money at all, and some are even on the verge of collapse. To make money, some famous foreign brands do There are very high profits, and companies that have done well with domestic brands are also profitable. But whether they are extremely profitable or not can not be arbitrarily concluded. "

A Beijing-based Ausino slave bedding marketer said, “For children ’s bedding, many people may think that children ’s bedding uses less materials, has a simple design, and has a single style. The price should be low to meet market demand. This is actually A misunderstanding. "

It is understood that the use of children's bedding fabrics also needs to be cut from a large number of full-length fabrics, rather than using "cuttings". In particular, since the implementation of the new national textile standard, the entry threshold for the children ’s home textile products market has been raised. The color fastness, formaldehyde content, environmental protection certification and other regulations are quite strict, which has virtually increased the production cost of children ’s textiles.

On the other hand, children's products belong to market prices, and there is no monopoly. The price depends on the market, which is understandable.

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