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Cracking the "day question" of China's machine tool industry
On December 28 last year, Shenyang Machine Tool (Group) Co., Ltd. was named one of the “2011 China Top Ten Innovative Enterprises†at the “2011 China Independent Innovation Annual Conference†hosted by the Economic Daily. In 2011, Shenyang Machine Tool Group completed sales of 18 billion yuan, and its main business scale ranked first in the world. Starting today, the newspaper published a series of reports to track the development path of Shenyang Machine Tool Group to build a world-class leading enterprise. The "Twelfth Five-Year Plan" puts a historic proposition on Chinese machine tools and even the entire equipment manufacturing industry: solving the "big but not strong" problem. The machine tool is the mother machine of “Made in Chinaâ€, but for a long time, the Chinese machine tool industry is big but not strong, and the core technology has been “hollowedâ€, and there is no world-class leading enterprise. These problems have plagued the Chinese machine tool industry for decades and seem to be the "day question" of the Chinese machine tool industry. In 2011, Shenyang Machine Tool Group ranked first in the world in terms of its size. With a unique path, it has wisely solved these historical problems. Faced with unprecedented pressure, the economic scale is leading the industry in recent years, China's machine tool production is facing an embarrassing situation: the output has approached half of the world's total, but the market share is mostly divided by foreign machine tool enterprises, and high-end machine tool products fail. Meet the needs of market upgrades. After the international financial crisis, the global machine tool industry has undergone tremendous changes. Due to the downturn in the European and American markets, the world's major machine tool giants have flooded into China, and Chinese machine tool companies are facing unprecedented challenges. With the world's machine tool giants, many Chinese machine tool companies have repeatedly lost their skills due to weak technology. However, Shenyang Machine Tool Group has risen against the trend of the world's machine tool giants. In 2011, Shenyang Machine Tool (Group) Co., Ltd. completed sales of 18 billion yuan, and its main business scale ranked first in the world. In the “Twelfth Five-Year†National Equipment Manufacturing Revitalization Strategic Plan of the Ministry of Industry and Information Technology, Shenyang Machine Tool Group is the first “candidate†to be a world-class enterprise. Entering the three major markets, the highest profitability in the world since 2009, Shenyang Machine Tool Group has broken through the monopoly of developed countries, historically conquered the core technology of CNC system, and comprehensively established a unique CNC system research and development, industrialization and application. The layer system forms a unique competitive advantage. “Last year, Shenyang Machine Tool Group has formed an OEM production line of OEMs with an annual output of 50,000 units and 3 billion yuan.†Guan Xiyou said. Marked by OEM, Shenyang Machine Tool Group has set off an industry wave and seized the world machine tool market in three levels: in the traditional product position, the OEM ordinary machine tool with the "Shenyang Machine Tool Group" will reach an annual output of 80,000 units this year. The scale of 5.5 billion yuan has become the overlord of the domestic ordinary machine tool market; the "new five categories" series products are continuously entering the high-end market of international machine tools; at the high-tech level, the design institute of Shenyang Machine Tool Group and the Italian Fidia company, Shenzhen Huawei is building a joint platform that is reaching the peak of world technology. Step by step and live step by step. In 2011, the output of CNC machine tools of Shenyang Machine Tool Group reached 30,000 units, and the numerical control rate reached 61%. In today's world machine tool companies profitability stayed at around 1%, Shenyang Machine Tool Group has broken through 2%. System integration innovation, becoming a leading company in the industry A key data, marking the leading position of Shenyang Machine Tool Group in the world machine tool industry: In 2011, Shenyang Machine Tool Group's economic growth rate exceeded the world industry average growth rate for the first time. Guan Xiyou said that Shenyang Machine Tool Group is constantly carrying out systematic integration innovation in the fields of technology, talents, R&D, and market, which makes the Group's development speed exceed that of most of the world's machine tool industry. Today, machine tool companies in Europe and the United States have entered the "post-industrial era", relying on the "tools" of non-manufacturing fields such as brands and services in the global market. Shenyang Machine Tool Group also took the lead in the development of branding in China: the first Call center system established in China using modern information technology, opened 400 customer service hotline, centralized acceptance and rapid response to customer needs; established the 4S shop model in China And become the fastest growing and most advanced machine tool sales model in China.