Foreign trade-type outdoor furniture companies are turning to the domestic market, but in different market environments, they must adopt a different business model than when they are doing foreign trade OEM, combine consumers, competitive environment and their own situation to reasonably position, find the market entry point, and formulate A development strategy adapted to the domestic market environment. Determine the direction of your own development, and do a good job in brand building, channel planning, product structure adjustment and organization management. Sewing Measuring Tape,Tailor Measuring Tape,Custom Logo Tape Measure,Tailor Measuring Soft Tape Measure Shangqiu Hengli Measuring Tools Co.,Ltd , https://www.henglimtools.com
Channel construction is a key link in the marketing process of an enterprise and is the only way for an enterprise to bring its products to the market. At present, enterprises are talking about the flattening of channels, as if clarifying the channels, there will be a continuous flow of "living water". In fact, regardless of whether the company uses direct sales or distribution, customer-centricity is the true essence of channel construction.
Invariable and stable
The "barrel principle" tells us that the shortest piece of wood determines the size of the barrel of water. Because the shortest wooden board restricts the other wooden boards, determines the combat effectiveness of this team, and affects the strength of this team.
The trend of channel development today will evolve into three-dimensional, decentralized, refined, and specialized. In the past, the history of relying on a single channel to develop the market is not coming back. Multi-channel marketing will become the new trend of today's market competition. The organic integration of multiple channels and the synergy of multiple channels will be a new theme of channel strategy research. Outdoor furniture companies diversified channels including Direct to join and furniture shop operator, network marketing and buy furniture, garden landscape did not count or home improvement company in cooperation with the distribution. Due to the increasing competition, the practical application of channel strategies must focus on innovation, rather than simply imitating others. Enterprises should construct the most suitable channel structure for different target markets, because the use of channels is not a conventional one.
Building a channel system for an enterprise is like bundling a wooden barrel, and what is in the barrel is the market. At the beginning of market development, outdoor furniture companies should build channels in a down-to-earth manner, build stable channels, and seize the markets that have already been developed. Only the foundation can make this "barrel" impeccable, so that the company can go further, and only on a solid basis can it better innovate and help the enterprise navigate the blue ocean.