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As a high-end mechanical product that reflects the comprehensive strength of a company or even a country, a car is still a luxury for China, which was underdeveloped and wealthy ten years ago. However, as China's per capita GDP has reached the threshold of one thousand US dollars, the production and sales of automobiles in the Chinese auto market in the past five years are growing at double digits. In 2003, the national automobile production and sales reached 4.4 million units, becoming the world's fourth largest automobile producer and the third largest automobile sales market after the United States, Japan and Germany. The new and huge potential market attracted the world's major automobile companies. Various forms rushed to enter, and the red-eyed giants shouted the loud slogan of "Decisive Battle China."
The decisive battle of the car is based on China's huge population and people's increasingly affluent life. The rapid development of CNC machine tools and cutting tools is the continuous development of China's national economy and the production of the world's major industrial countries. What happened under the great environment of China. From January to July 2004, China imported machine tools and knives worth US$3.3 billion, up 58% year-on-year. According to the survey report of the International Metal Processing Research Center, the world tool market sales in 2003 were around US$13 billion, and the global annual growth rate. It is only about 3%. When the European and American markets are generally weak, the dazzling growth rate and market prospects in China are also eyeing foreign “predatorsâ€. I believe that in the next 3-5 years, the slogans of “great crocodile†will “decisively fight Chinaâ€. It is also resounding over the sky in the field of machinery manufacturing in China.
Tools account for a small proportion of the manufacturing industry but are a very active area. New material for the tool. New technologies are emerging one after another, and the ways of production, sales and service are rich and varied.
Along with the rapid development of China's manufacturing industry, the cutting tool market will surely stage a thrilling "big battle."
In China's current tool market, foreign manufacturers are usually divided into three groups based on the concept of annual sales, which are more than 300 million yuan, 1-3 billion yuan and less than 100 million yuan (referring to RMB).
The “big Mac†of the global tool industry, the Sandvik Coromant of the Swedish Sandvik Group, is in the first group. The sales of Coromant in China in 2001 was 220 million RMB, and in 2002 it was 2.8 billion. In 2003, it sold 350 million RMB tools in China. Coromant has a full range of more than 25,000 different types of tooling products, and continues to develop its “Dynasty Dominance†at a rate of more than 1,500 new products per year; Kennametal (Kennametal), the second-largest in the world, is in China. Sales of 180 million yuan, in the position of the second group leader, followed by the second group is Taiwan Xinghe Shanghai company (main agent Germany KOMET, MAPAL and Japan Mitsubishi, NT and other imported tool brands), year Sales of 1.6 billion; Walter through the excellent momentum and marketing management, plus tool grinding machine about 1.2 billion; Isca (ISCAR) successfully acquired the United States Ingersoll (Ingersoll) After cutting the tool department, it also achieved a good sales performance of 110 million in China. Similarly, Seco, together with the French EPB acquired and Jabro of the Netherlands, also made a sales threshold of RMB 100 million in China and squeezed into the second group. .
The import tool agent in the second group also has Beijing Jinwanzhong (mainly acting as Japanese Japanese tool such as Japan BIG Dazhao, Sumitomo Electric, OSG and Kyocera, Swiss PWB, German Kelch tool setting instrument), Beijing Jingyi (main agent Italy Dan) Derry's tool holder and file system and Japan's Kyocera tool, etc., each year's sales in China are around 100 million yuan.
In the third group, they are mainly agents of brand tools outside the country, most of which started to sprout and grow up in the middle and late 1990s. It is worth noting that the “knives elites†who have come out of the mainstream big companies such as Sandvik and Kennametal have taken up a large part, like Wu Zhenliang of Shanghai Lianchuang (mainly acting as a high-level tool and operating their own “Super Leagueâ€). Brand knives come out from Sandvik, and more from Kennametal, like Chen Xiaoyan of Chenda Technology (mainly in the tool of Ingersoll), Zhang Qing of Beijing Andat (main agent of Israel VARGUS thread cutter) Zhang Zhongqin of Shanghai Shangli (mainly acting for France EPB and Kyocera) and Li Wenhong of Shenzhen Xieya. In addition, there are many foreign brands holding or small agents themselves, such as Zhou Zhaohui's Shanghai Endia (mainly acting Sumitomo Electric and Germany KOMET), Feng Yuan's Chengdu Longren (main agent Jie Jie Dijet), By Junha's Shanghai He Li (mainly acting as Japan's Hitachi Tools, NT and Tammy and YAMAWA), Chen Jiaqing's Tianhang Starlight (main agent Jie Jie Dijet), Jiang Guoqing's Ito Shin-Shanghai Zhongjing (main agent Nikko Nikken) , OSG), Shi Youfei's Zuo Zuozhi (main agent Niken Nikken, Japan), Guangzhou Lifeng (main agent Mitsubishi, NT), Tianjin Linghua (main agent Mitsubishi), Fu Minghao's Guangzhou Tao Te (main agent Kyocera, KORLOY), Shanghai Xinbang (mainly acting as Toshiba), and Li Chengkui's Shanghai Mirui Machinery (mainly acting as Korea's KORLOY and Teguco Taegutec), etc., most of these companies represent Japanese and Korean brands, with annual sales of less than 70 million yuan.
Domestic manufacturers are mainly based on Zhuzhou Diamond, Chengquan, Chengdu Yingge, Ha Yigong, Haliang, Shanghai Machine Tool Attachment Second Factory. Whether it is sales or product type and quality comparison, Zhuzhou Diamond is undoubtedly the leader. If we only rank from annual sales and market share, we can even replace Kennametal Group in the domestic tool market. The leader of the second group.
The state of the domestic tool industry is that the tool industry started late. Advanced CNC tools are only developed with the development of CNC machine tools in recent years. Therefore, the development speed of CNC tool products is slow, the foundation is weak, and the competitiveness is not high.
Why are foreign tool manufacturers able to seize the Chinese market? Can I choose the battlefield of the "Decisive Battle" in China? The main reason is that their products are of high grade, full variety, good performance, and technical services and sales management are difficult for domestic manufacturers to look forward to. It can be said that at present, the gap between domestic tool manufacturers and foreign countries is comprehensive.
The Yellow River will eventually flow into the blue sea, and our national industry will eventually be integrated into the global market. After home appliances and automobiles, the "decisive battle" of machine tools and tools in China is bound to come quickly.
Domestic tool market analysis
China's tool market before the "Decisive Battle"