Fingerprint lock enterprises should carry out rational price war and cold thinking

No matter in which industry the price war is not a long-term solution, it is important to reform and innovate from the aspects of marketing model and promotion channels. E-commerce is the future development trend of the fingerprint lock industry. This year, we will continue to study and practice the development model of e-commerce in the fingerprint lock industry, find the most suitable entry point, and then make it bigger and stronger.

The value war is starting to be compared with last year's fiery price war. This year's fingerprint lock industry promotion method shows more rational cold thinking. While actively preparing for the war, paying more attention to brand marketing is a major attraction this year. From a brand perspective, the brand alliance continues the highlights of last year. A silent transformation and upgrading war, the value war of the transformation of quality, service and experience is really unfolding.

When consumers have long been accustomed to weekend holiday promotions, some fingerprint lock companies began to consider more sustainable development, in terms of product quality and after-sales. For this year's market, as far as the reporter interviewed, most fingerprint lock companies expressed optimism and stability. They believe that there is no overall recovery in the big environment, but companies can start from deep farming. For e-commerce channels, most companies are optimistic about this future development trend, but in terms of consumer experience, logistics costs, after-sales construction guarantees, industry insiders such as fingerprint locks have expressed concern, of course, the method is always more difficult.

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