As an indispensable door and window product for home decoration, the market share has increased year by year in recent years, management has become increasingly standardized, and product technology has matured. The CEO of Hopu Door Industry believes that in 2011, it was the key stage for the upstream production enterprises in the door and window industry to develop into large-scale operations, especially the introduction of national standards for the industry. The highlight of the Year Door Association. From individualism and self-improvement in the initial stage, to today's cost reduction in pursuit of absolute price advantage, and to abandon the basic standards of the product itself; from the difficulty of promoting the product in the initial stage of market entry to the current market acceptance, so that enterprises rush up From the initial launch of a new point of sale product to the homogenization of the street on the second day; from the delivery of the factory to the current service to the current service is still irrelevant. A high degree of homogeneity, a high degree of simulation and naked price competition have undoubtedly become a resistance to the healthy development of the door and window industry. The threshold of the wooden door industry is low and irregular Due to the low barriers to entry in the industry, there have been no industry standards in the past few years. A large number of wooden door manufacturers have appeared across the country, especially after the financial crisis. In the meantime, outdoor billboards with wooden doors in streets and alleys blossomed everywhere. It is undeniable that the wooden door market cake has not been established. The entire industry is a development process from recognition to acceptance to purchase. The product life cycle is in the market growth stage, and there are still 2-3 years away from the mature stage. Such an industry can be described as the rising industry and the rising industry in the current Chinese market. It's a bright future. Price competition forms a vicious circle In fact, upstream production companies have racked their brains and spent time trying to seize the market quickly. The only killer tool used by more than 90% of companies is price. Since the beginning of 2009, the overall price of the wooden door market has dropped by about 100 yuan, but the cost has not changed much. Therefore, the development of the steel plate from the initial 05 plate to the 04 plate introduced by some companies in the back to the current release of the 03 plate has caused a very bad negative impact on the wooden door market, especially to regulate market behavior without national standards and industry associations. , Relying on several enterprises with advanced ideas to regulate the market and guide the benign development of the industry, the contribution made is like a lot of money, but I have more than enough power. Weak innovation and lack of sustained motivation Weak innovation, especially for companies born under Yongkang's super-imitation production and management environment, no matter from product innovation or marketing innovation, compared with Guangdong's mature building materials products, there is still a gap of several years. A product development consciousness that does not have a good brand nurturing environment, does not put product innovation in the first place, and blindly quickly imitate and copy, severely hit the enthusiasm of certain companies that take innovation as their life. The overall quality of the industry needs to be improved Because the characteristics of wooden doors are non-standard customized products, they are subject to factors such as personnel quality, enterprise management, service mode and other factors in the production process. Therefore, as a special semi-finished product, each door of the wooden door product directly affects the delivery quality of the product before the completion of the installation; the requirements for the wooden door enterprise are not limited to the product itself, but also require its service mode and service quality. At present, the wooden door market is in chaos, and the core focus of competition is on prices. The CEO of Hopu Door Industry said that the current situation of expanding the market for price, regardless of cost or even reducing cost has become the mainstream of the market. Eventually, steel and wood door products will be abandoned by the market. The entire industry should reflect on it and find new developments in the industry. Supporting point, the wooden door can develop better and faster. Passenger Conveyor Spare Parts
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