Furniture companies actively respond to US anti-dumping investigations

At the North-South Furniture Cooperation and Development Forum held on November 23, Hou Kepeng, secretary general of the Municipal Furniture Industry Association, revealed to the reporter that the US Trade Commission has officially accepted the application of the US Furniture Manufacturers Legal Trade Commission and carried out on Chinese wooden bedroom furniture. Anti-dumping investigation. Chinese furniture companies will raise more funds to invest in the expenses required for "anti-dumping filings." In addition to preparing for the Chinese furniture company and welcoming the investigation, the Chinese furniture company will also first launch a media war overseas in solidarity.

Shenzhen furniture dealers: the response has been launched

According to reports, there are currently about 1,000 furniture companies in Shenzhen with 200,000 employees. Last year's exports reached 1.28 billion US dollars, accounting for 25.6% of the country. This time, 135 enterprises in China were included in the scope of the US anti-dumping investigation, including 98 in Guangdong and 26 in Shenzhen, including Shilianhua Furniture Factory, Alexandria Furniture (Shenzhen) Co., Ltd., and Shenzhen Tian Xin Furniture Co., Ltd. etc. The US market is particularly important for Shenzhen furniture companies. Shenzhen ’s annual furniture exports of US $ 600 million are exported to the United States, accounting for 48% of Shenzhen ’s furniture exports. It is conservatively estimated that Shenzhen ’s bedroom wooden furniture exports to the United States last year amounted to more than $ 300 million. If the anti-dumping lawsuit fails, the United States may impose more than 150% tariffs on Chinese wooden bedroom furniture. Under such high tariffs, Shenzhen-related furniture companies can only withdraw from the US market, and companies will suffer heavy losses.

Fortunately, the Chinese furniture industry started to act very early, and under the leadership of the China Furniture Industry Association, it has raised more than 2 million US dollars to invest in the early lobbying. Shenzhen companies involved in anti-dumping investigations actively responded to the complaint and all joined the response Team. Hou Kepeng revealed that next, Chinese furniture companies will raise more funds to invest in the expenses required for "anti-dumping filing" and have begun to hire lawyers. At the same time, related companies began to sort out the accounts and related materials so as to provide them truthfully. At the same time, the US Trade Commission will make a preliminary ruling on the existence of damage within 45 days. In practice, most of its preliminary decisions are affirmative. If the decision is affirmative at that time, the investigation will continue by the Ministry of Commerce. Hou Kepeng said that Chinese furniture companies are very confident in winning this battle.

Expert advice: export should avoid a single market

Experts attending the meeting and representatives of furniture companies also offered suggestions and suggestions. Some experts pointed out that the current export market of Chinese furniture companies is too single, and their ability to resist risks is weak. Professor Xu Meiqi from the Shanghai Furniture Research Institute called on China's furniture companies to optimize the export market structure as soon as possible to meet the needs of long-term development, actively explore diversified overseas markets, and increase exports to countries and regions such as the European Union and Southeast Asia. At the same time, actively explore the domestic market and form a flexible market structure to cope with the changing market risks. Hou Kepeng said that in this regard, Shenzhen enterprises have taken the first step. This year, Shenzhen furniture companies participated in the German Furniture Fair on the largest scale, with an exhibition area of ​​1,500 square meters, which "opened the way" for the development of the EU market. Next year, the Shenzhen Furniture Industry Association will also organize more companies to participate in exhibitions in South America, Africa, the Middle East, Russia, Northern Europe and other regions to help companies explore more overseas markets.

At the same time, under the influence of anti-dumping, some large-scale foreign-invested furniture export enterprises in Shenzhen began to pay attention to the domestic market of China. These foreign-funded enterprises are well-funded and have good cost control. For local furniture companies in Shenzhen and even large domestic furniture companies, they will be strong opponents. Among domestic-funded enterprises, furniture companies in the north have a complete sales network and sufficient resources in the country. Enterprises in the south have advantages in product research and development, etc. Furniture companies in the south and north should cooperate and become bigger and stronger. According to reports, Shandong Yantai Jisi Furniture Co., Ltd. has already had preliminary cooperation with Shenzhen Dahao Xingli Group in product sales.

In addition, Dr. Xu Boming, Dean of Shenzhen Furniture Research and Development Institute, proposed that the establishment of an industrial park, starting from the industrial chain, integrating manufacturing, R & D and sales and other resources, reducing costs is another way to survive. Currently, Shenzhen Furniture Industrial Park is under planning. The first phase covers an area of ​​1.8 square kilometers. The park will be officially opened in January next year to accept enterprises. The second and third parks of Shenzhen Furniture Industry are also under planning.
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