Golden nine and silver ten are traditional peak seasons for the home furnishing market. This year's National Day Mid-Autumn Festival is held together to form the "extended version" of the Golden Week. This is an absolute prime time for the furniture market that has been suffering for half a year. Merchants pin their hopes. Here, I started to prepare for this Golden Week with great effort, and the most important thing in this process is to take the pulse of the quasi-market and adopt the correct strategy to win. Just need to release both buyers and sellers As soon as the peak of the golden nine and silver ten marriages arrives, the traditional peak season will become a gold "highland" that merchants must compete for. Many manufacturers and merchants have been struggling to catch up in the Golden Nine seasons, and the discounts given are the most in a year. The large and small home building materials and furniture material stores have opened up the market this autumn quickly through series of profit-making activities. The home building materials and furniture material stores have become active and active, and they have scrambled to grab their share through promotion. High Power Landscape Light,Garden Landscape Light,Landscape Flood Light,High Power Solar Landscape Light Shenzhen Poolux Lighting Co., Ltd. , https://www.pooluxled.com
The furniture industry did not fall into a downturn because of the bleak market situation in 2012. Instead, it continued to show consumers and industry professionals their confidence in the decisive battle of "Golden Nine Silver Ten" and launched various promotional activities with unprecedented intensity. From the beginning of September, major home furnishing stores and furniture brand enterprises began to launch various kinds of promotion, and the peak season discounts that came close to eleven years before the previous year opened the battle one month in advance. Beijing Jimei and Chengwaicheng launched large-scale ** marketing just in September, and Chengwaicheng's total sales exceeded 100 million yuan within two days, marking the first prize of gold, silver and silver in 2012. Actual House and Red Star Macalline combine their own characteristics to provide consumers with a practical service quality upgrade in terms of clear price and online and offline integration.
The industry unanimously agrees that the golden autumn consumer groups constitute the main body of the market's "just need". According to Ren Cheng, the vice president of the home, the rigid demand now will be a little bit lower than in previous years, and the single value will not be too large; It should be okay, and some of the mid-end may sink. Wang Junfang, marketing manager of the first marketing center of the New Pearl Ceramics Group, believes that the urbanization process is also in the ascendant, and the demand for housing and decoration is definitely strong. Therefore, the ceramics industry is still a sunrise industry, and it has strong stamina. Lihao Sofa directly positions its products to the new generation. Xu Huimin, general manager of Lihao Sofa Business Department, believes that the rapid growth of consumer groups is still just in need.
Merchants frequently give profits to real benefits to grab market share
As long as consumers pay attention, they will find that the "discount", "cash back", "raffle draw", and "direct factory supply" and other activities that were only available during the "Eleventh" Golden Week have been carried out in advance. Businessmen's determination to seize the commanding heights and market share of the market.
Industry insiders said frankly, "It is said that the market will look at 'golden nine silver ten' in the second half of the year. Furniture and building materials stores have missed this season. It's completely impossible to get a share in the peak season. There is no return point for the manufacturers. "But objectively speaking, when the competition of home furnishing competition is fierce, merchants should also work hard on" inner strength "to improve the quality of service. For example, training sales teams, enriching product lines, more return visits and maintenance guidance, etc. The "Golden Nine" market is only a few days away. The dragon and tiger fights in the home building materials store are still very long-term. While valued the benefits of the "Golden Nine", long-term businesses also need to be prepared to fight a protracted war.