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Hardware companies do not let the 3.15 consumer rights day
When many consumers purchase hardware products, they will inevitably encounter problems such as poor quality of products and lack of guarantees of consumption, and often “no complaintsâ€. Therefore, in the eyes of consumers who feel that it is difficult to defend their rights on weekdays, 3.15 rights day, for them, seems to mean to "sue a complaint". However, more and more consumers find that today's 3.15 has evolved into a business promotion war, and you sing me to debut, which seems to make the essence of 315 a string. The author observes: 3.15 war started in advance According to the author's observation, from the consumer rights day of March 15 less than half a month, the 3.15 propaganda war of major hardware brands has already started. Furniture, home appliances, kitchen and other major home furnishing brands are in the midst of preparations, but they are not only promoted but also promoted. Take the example of the totem Baojia in the domestic cabinet hardware industry. On March 12th, Totem Baojia will launch a large-scale promotion at no cost. The promotion of this event is very large, and it is rare in the industry. Totem Baojia will launch the “Let's come together, order to send movie tickets†activity, and develop a 99-yuan value-added plan. Baojia cabinets plus 99 yuan can get a boutique wooden door. In addition, as long as you log in to Totem's official website and upload happy photos, participants will have the chance to get lucky gifts and even get a gift of 999 yuan. There is another eye-catching highlight in the event, which is that the audience is as low as 7N, and a limited number of cupboards are available. The voice of the masses: 3.15 gradually drifting away Compared with the enthusiasm of the merchants actively preparing for 3.15, the reaction of consumers facing 3.15 seems to be much colder. The author immediately interviewed a few passers-by, they said that in recent years, more than 3.15 is the main character of the business, and frequently launched promotional discounts, although the discount of the business allows consumers to benefit to a certain extent, but the promotion of the 3.15 flag It seems to have lost the true meaning of 3.15. Indeed, the main theme of 3.15 Consumer Rights Day is to become more and more fascinating in the surge of merchants' promotions. In recent years, the 3.15 rights day has gradually evolved into a merchant's promotion day. As we all know, 3.15 Consumer Rights Day is actually a day for consumers to protect their rights. It is understandable that merchants continue to launch various activities and hope to get the approval of consumers. However, there are also some merchants who are confusing, so that they can't be tolerated. Industry response: Quality products can capture people's hearts. “In fact, consumers have the right to protect their rights at any time. Obviously, 3.15 is established as a consumer rights day. One is to remind consumers to understand their rights and protect themselves. The necessity of the rights and interests, the second is to alert each and every enterprise to put the interests of consumers in the first place, instead of as long as the profits do not have a reputation." A hardware industry person who asked not to be named is saying the voice of consumers. . In fact, promotional discounts are all clouds, only high-quality products, perfect service is the fundamental magic weapon to capture the hearts of consumers.