Hardware companies need three basic conditions for e-mail marketing

Email marketing is an online marketing method that delivers valuable information to target users via e-mail on the premise of users' prior permission. There are three basic factors in Email marketing: user licenses, emails, and information are valuable to users. Hardware Circle's eleventh "Online Interview" will invite Linyi Jiugu Rivet Factory to sell Ms. Li Zimei to discuss with everyone the topic of "How Hardware Companies Effectively Conduct Email Marketing".

Manager Li stated that the development of Email marketing requires certain basic conditions. In particular, the internal list of email marketing is a long-term task of network marketing. In the practice of licensing marketing, the company’s most concerned question is: How to allow email marketing to be realized? There are many ways to obtain a user license, such as a user registering as a member to obtain certain services, or newsletters, electronic publications, etc. that the user is actively subscribing to, that is, licensing marketing is to provide users with certain valuable information or Service is a prerequisite. It can be seen that developing Email marketing requires solving three basic questions: which users to send emails, what content to send emails, and how to send these emails.

These three basic issues are further summarized as the three basics of Email marketing:

The technical foundation of Email marketing

(1) The technical basis of Email marketing: technically guarantees users to join and leave the mailing list, and implement management of user data, as well as functions such as mail sending and effect tracking;

User's email address resource

(2) User's email address resource: Under the premise that users voluntarily join the mailing list, obtain enough user email address resources, and make clean and filter. Provide Email efficiency. It is a necessary condition for Email marketing to play a role;

Email Marketing Content

(3) Email marketing content: Marketing information is sent to users via e-mail. The content of the e-mail is valuable to the user to attract the attention of the user. Effective content design is the basic premise for e-mail marketing to play a role. When these basic conditions are met, only genuine Email marketing can be carried out, and the effectiveness of Email marketing can be gradually demonstrated.