Hardware Market Development Outlook E-commerce Promotes International Trade

At present, the largest market in the hardware industry is mainly concentrated in mechanical hardware, construction hardware, decorative hardware, daily hardware and other large blocks. Experts predict that by 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%; the proportion of manufactured exports to global manufactured exports will be 5.22 from 2000. % increased to more than 10%. By then, China will have a number of powerful hardware manufacturing groups, forming a number of distinctive and internationally renowned hardware manufacturing centers.

After decades of accumulation and steady improvement, China's hardware industry is now the world's largest producer, and exports are growing steadily every year. Among them, the largest export value was tool products, reaching 5.34 billion US dollars; followed by construction hardware, which was 4.34 billion US dollars. The export of taps was 2.23 billion US dollars, and the export of locks was 680 million US dollars. The countries with the largest exports are the United States, Japan, Europe, and South Korea. The annual export of China's hardware industry is growing at a rate of around 8%. Last year, the export value of hardware products exceeded 5 billion US dollars, ranking third in the light industry export ranking. Due to the improvement of China's hardware manufacturing level and the expansion of production capacity, it is expected that China's hardware products will maintain a steady growth of more than 10% per year in the next five years. In the first 10 months, the import and export volume of China's hardware and electrical products exceeded US$500 billion. The surplus further expanded, reaching a total of US$7.06 billion, accounting for 64% of the national trade surplus during the same period.

The development potential of the hardware industry is huge. The market opportunity is attractive. Luo Baihui, the head of the International Mold and Plastic Hardware Industry Supplier Association, pointed out that the development characteristics of China's hardware industry currently show six major trends: the sharp increase in exports and obvious comparative advantages; the active operation of capital drives the enterprise. Sharing resources; enterprise polarization, bringing market rationality; increasing high-tech content, enhancing product market competitiveness, "international competition internationalization, international competition domesticization" will be the characteristics of China's hardware industry development in the next few years.

1. The status as a global hardware manufacturing center will be further consolidated.

China's economic facilities are relatively complete, industrial development is relatively mature and labor costs are low. It has the comparative advantage of becoming a global hardware manufacturing center, and the export-oriented development of hardware manufacturing is obvious. The strengthening of the central position is first manifested in the overall growth of the export of hardware products in recent years: the export growth rate of major hardware products is higher than the growth rate of production, higher than the growth rate of domestic market sales; the main hardware and electrical products are fully flowering, electric Tools, hand tools, and construction hardware products have seen a large increase in traditional export categories. The huge market and central gravity will further attract the transfer of hardware multinational manufacturing centers to China.

2. The capital operation in the industry will become more active, and cooperation between enterprises will be significantly strengthened.

In a globally competitive environment, industrial capital is another theme of industry operation in order to gain a favorable competitive position and enhance competitiveness. In 2004, Supor and Vantage were listed, and Hongbao was also actively working for the listing. Wanhe’s capital market operation will not stop due to the failure of the restructuring of Yuemeiya. From the perspective of capital, the current main feature is the expansion of capital. From the perspective of competitive behavior, cooperation in resource sharing among enterprises is increasing.

3. The polarization of enterprises will be further intensified.

The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high-speed shock is that the current trend of polarization in the hardware kitchen and bathroom camp is expanding. It is expected that there will be no more hardware companies that can truly survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the result of the shock will make the market operation more rational.

4. The sales channels will undergo profound changes, and the competition among channels will become increasingly fierce.

With its broad market coverage, procurement scale and cost advantages, large retailers will increasingly control their production companies in terms of product pricing and payment delivery. At the same time, the requirements of China's hardware products in the international market will gradually develop and change. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product research and development, and the products and environmental protection. The combination of energy resources and humanities.

5. Market competition will shift from price-based to high-quality, high-tech products.

With the deepening of competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more enterprises realize that price competition cannot establish core competitiveness alone, and it is not the direction of long-term development, so as to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technology content, differentiated products as a long-term solution for enterprise development, sought new market demand, and established new economic growth points (enter small appliances and Other similar industries) to achieve sustainable development of the company.

6. The integration of domestic and foreign companies will be further accelerated.

In order to improve their own strength and expand the international market more quickly, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and enhance competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa.