Since the fourth quarter of this year, some large-scale furniture stores have opened one after another, and the mid-to-high-end furniture stores with a similar position in the city have witnessed intensified competition. According to the statistics of Tianjin Furniture Industry Association, as of now, the number of furniture brands newly entering the city this year is at the forefront of the country. Reporters have seen in many large furniture stores that many manufacturers have launched promotional cards for "ultra-low-priced hot sales", and some famous furniture has received discounts of less than 40%. In the promotion activities that took place in turns, the furniture market exhibited the characteristics of "off-season is not weak", and the flow of people in many stores was constant. Citizen Ms. Wang and her family ran around to compare the prices of furniture in many stores. She told reporters that after buying a second-hand house for her children, she hoped to buy "good quality, cheaper furniture." Some furniture salespersons lamented that “when consumers do n’t have discounts, they wait for discounts, and when there are small discounts, they wait for big discounts.†A manufacturer's sales staff made it clear that the current "full XX yuan back to cash XX yuan" activity in the mall has made them unable to afford it. At the same time, the reporter found out that there are consumers who have suffered confusion because of the "concessions". For example, some consumers complained that merchants promised to return cash discounts for the high-end sofas purchased before the discount period in the store. Unexpectedly, the merchant later told the customer that "the prerequisite for cash back is to raise the price first and then return." Also, after consumers bought furniture, according to the "If not the lowest price, the mall refunds the difference" activity launched by the merchant, when they asked the mall to ask for the difference refund, they were refused under various pretexts. Some consumers found that the special furniture delivered to their homes did not match the samples, but the problem was not solved because the contract content was not clearly marked. The red-hot market has hidden worries According to the senior personage of this city furniture industry association, there are three hidden worries in the prosperous furniture market at the end of the year. The first is that under the current macroeconomic situation, real estate regulation is tightening, the transaction volume of the property market has decreased significantly compared with the same period last year, and furniture as a downstream industry of real estate has also been affected. While the market consumption decreased, from the third quarter, sales of some branded furniture decreased by more than 20% compared with the same period last year. However, the supply of furniture stores is obviously expanding against the market. The development of the "supply-demand ratio" in the furniture market is somewhat uneven. Secondly, the situation of the furniture industry at the end of the year is not very optimistic. At the end of the year, the labor cost of many furniture manufacturers increased, the delivery time was extended, and the price of raw materials increased, the difficulties encountered by manufacturers also increased. The last point is the lack of integrity in the furniture market. For the gap between merchants and consumers, industry insiders believe that it is not inevitable. The key is to ensure that the information is symmetrical, that is, the two sides establish equal integrity. Merchants should launch marketable promotional activities to guide customers to rational consumption. At the same time, the advertising of the merchant has constituted the content of the contract offer and must strictly abide by the promise. In addition, the city has issued a model text of "Tianjin Furniture Sales Contract", which is very detailed about the furniture name agreement, basically covering all the elements and details of the furniture purchased by consumers. Aiming at the phenomenon that some businesses mark "compliance with the internal regulations of the mall" on the item of liability for breach of contract, the model text contract clarifies the liability for breach of contract to prevent consumers from accepting the "overlord clause" without knowing it. The contract also clarified the responsibilities of the market organizer, including the content of taking responsibility for compensation in advance. Professionals call on the above regulations to be implemented, to ensure that the furniture market truly regulates healthy development.
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Hidden concerns in the furniture market at the end of the year
At the end of the year, the furniture market in Tianjin was very lively. When many large-scale professional stores entered the market one after another, the opening promotion activities jointly launched by merchant manufacturers made the competition of the industry escalate, which was hailed as "shopping" by the industry. However, behind the seemingly booming market, some discordant notes gradually appeared.