How to better demonstrate the ten rules of paint products

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The product demonstration is like a sales demonstration of steroids. Here's how to do it well.

I have written articles about product demonstrations before, but I have not covered this topic that deserves to be explored in depth. This is my negligence, because product demonstrations are very difficult to do.

The product demo has all the elements of a sales demo, but it faces a unique risk: the product may go wrong. The product may experience technical problems, you may have demonstrated the wrong features; the customer may feel bored and so on.

But don't worry. Here are ten tips to make your product demo more effective:

1. Keep it simple.

A feature-rich presentation often leaves a very complex impression of the product. Simplify your presentation so that you can highlight a small number of features that should be very valuable to your customers.

2. Tell the story from the customer's perspective.

You should not show how the product works, but rather how the product can help the customer. Every feature you show must be directly related to the customer's problem or opportunity.

3. Write a script.

The "speaking" part of your presentation must match the rhythm of the product. If it takes ten seconds to perform a function, you must fill it with the appropriate content. Don't let the ten seconds look like eternity, which will make your product look very dull.

4. Rehearsal, rehearsal, and rehearsal.

Before you demonstrate anything to your customers, rehearse the entire presentation process at least five times in advance. And, if possible, do a field rehearsal at the site where you are about to make a presentation.

5. Do a field test.

Never take it for granted that the customer-provided location has the equipment you need, or that the conferencing equipment is ok. If possible, carry everything you need to do the presentation. Remember, using any unfamiliar device means taking more risks.

6. Stay flexible.

Customers may very much want to control the presentation. Of course you should do everything you can to follow the advice of your customers. The last thing you should do is stick to the scripts you have developed to annoy your customers.

7. Use the demo as proof.

A good presentation should reinforce sales information and "prove" that your sales promotion is real. Make sure your presentation clearly shows why your product should be important to decision makers.

8. Don't repeat yourself.

Repetition doesn't add credibility, it just makes your product demo annoying. Never show a feature over and over again unless you can demonstrate that this feature can be used to solve a completely different problem.

9. Don't predict future needs. Don't demonstrate it unless you are 100% sure that a particular feature is of interest to the customer. When you're done with the demo, ask the target customers if they understand what you're demonstrating and whether they're happy with it.

10. Do not introduce in jargon or technical language.

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