In 2013, the building materials industry may face reshuffle

In 2012, the building materials industry continued to slump, the market began to adjust deeply, and the time for the industry to reshuffle was not far. In 2013, it was said that this will be a shuffle year, and the crowds will compete, and one moment will come. Whether or not it is going to pick up in the second half of 2013, you cannot wait for it. Once you catch the first chance, you will take the initiative and fight for survival.

Interpretation of popular trends Key words: Alliance Trends: Brand Baotuan Walking Joint Marketing In 2012, when the building materials market suffered a cold winter, the phenomenon of major brands holding group warming and joint marketing has become a new trend in the industry. In fact, not only the Pearl River Delta region, but also major cities across the country have set up an upsurge of alliances, and a variety of different sizes and loose or tight brand alliances have mushroomed. This multi-industry alliance model enables companies to gain competitive advantage and brand awareness in a short period of time. In 2013, it will be in an invincible position. Terminal marketing is the most critical, and it is the crisis that depends on the strategy of each company's helm.

Keywords: channel sinking trend: three, four-tier cities highlight the market in 2012 we are opening up channels, occupy the market, only to maintain market share, in order to form a joint promotional effect, expand brand awareness, bigger and stronger. Channel development should be carried out in parallel with the brand building. Occupy the terminal but no brand image. How long can the red flag be inserted? In 2013, with the new central government pushing forward the urbanization reform, in the face of the saturation of the first-tier and second-tier cities, more building materials companies will seize the third-tier and fourth-tier cities.

Keywords: low-carbon fashion trend: thin brick tiles become the new darling of tiles on the market this year, the emergence of thin plate ceramic tile, because the thickness of thinner than ordinary tiles, lighter weight, but its hardness, wear resistance, surface gloss and stain resistance Not discounted, 2013 will become the new darling of the tile industry. This tile uses new materials and technologies. The thickness of the brick body is only one-third to one-half of that of ordinary tiles. Not only raw materials, fuels, production and transportation costs are greatly reduced, but light and thin tiles are also convenient for workers. As technology matures, prices will decline and it is expected to become popular in the market next year.

Keywords: energy-saving trends: LED market growth is strong Although the LED lighting industry seems to have fallen to a freezing point this year, it will continue to enjoy strong growth next year. In the next year, a large number of government projects and utility projects will use LED products under the leadership of the government. Although there is endless debate, this will be an indisputable fact. The civilian sector has also begun to enter the market partially and enter the initial incubation period. Channel development has become a life and death gate. LED intelligent control is not only a trend in the future, but also will become an important selling point next year.

Keywords: environmental protection trends: environmental protection wood products more popular in 2012, from the industry's wide attention to the "poison floor" to "cardboard door" incident, wood products become refined decoration of the soft underbelly. The European Union officially passed the "Lumber and Wood Products Regulations and New Environmental Design Directives". It is planned to begin compulsory implementation on March 3, 2013. This directive requires that wood products companies exporting to the EU in the future must obtain FSC forest certification. This will force domestic export-oriented wood products companies to increase their efforts to control the source and quality of raw materials, and to continuously develop and innovate in the production process. Produce a higher standard of environmentally friendly products.

Keywords: internationalization, fashion trends: Tao enterprises overseas to build factories to expand the market this year, the slowdown in domestic economic growth, resulting in excess ceramic building capacity, inventory pressure. According to industry estimates, due to factors such as high export pressure and rising domestic production costs, there will be more ceramic companies interested in setting up factories overseas. In the last two or three years, Tao Enterprise has tried to establish a production base or sales company abroad, such as the production base of Asgarth in Spain, the Vietnam branch of Louis Vuitton, the Italian branch of Dongpeng Ceramics, and the Foshan Ceramic Industry Association intends to build in Thailand. Ceramics Industrial Park, plans to attract a number of Tao enterprises Baotuan campaign overseas.

Key words: high-end trend: high-end positioning segmentation consumer market The hot microcrystalline tiles in 2012 reflect the fact that the high-end ceramic tile market has officially recovered, and a large number of ceramic brands have joined this group, indicating that the high-end line has been widely recognized. . According to incomplete statistics, at present the building materials market has no less than 100 high-end products, and there are more than a dozen high-end ceramic tiles that enjoy certain popularity and a certain market share. In 2013, more high-end ceramic tiles, such as jade bricks and wood grain bricks, have emerged in a variety of subdivided categories such as vitrified tiles, polished tiles, antique tiles, microcrystalline stones, and ceramic tiles. .