In the first half of the year, automobile production and sales increased by 4.1% and 2.9% year-on-year.

“From January to June, automobile production and sales increased by 4.1% and 2.9% year-on-year.” The semi-annual report data of the China Automobile Association was defined by the experts as “micro-growth”. It is a great consolation and a face to the “global boss”. Suspect. "Micro-growth" is still growing after all. However, is this really the case? “The so-called growth of the auto market in the first half of the year relied on the pressure of the warehouse, the price war, and the sales that were hidden last year.” A hard-core squad who has been in the Chengdu car industry for 15 years has never shy away from reporters. Revealed: "The data of growth does not really reflect the market." The "micro-growth" that makes some experts happy is essentially "pseudo-growth" - a "new emperor's new clothes". In fact, many analysts also pointed out that the official data and the actual situation completely deviate, the reason is that the car sales statistics of the China Automobile Association is wholesale figures, not terminal sales data. "Our inventory has reached the limit, the group does not allow the purchase, for a long time has been a loss-making business." In recent months, whenever talking to dealers about the car market, the bosses can not help but complain to reporters: "manufacturer warehouse The phenomenon is serious, and the inventory of dealers has increased sharply. Although the price has dropped and then dropped, the sales situation has not improved significantly. Therefore, no matter how many hundreds of pages of annual report data of the car companies can cheer the employees, if they are tempted to explore It is not difficult to find that many contents have been whitewashed, and the bitterness of dealers cannot be reflected. The adjustment of the automobile market to both car manufacturers and dealers brings both challenges and opportunities. Just as Dong Changzheng, executive vice president of Toyota China, said that in order to obtain development opportunities in the market “micro-growth”, the test is the mentality of the car companies, the rational planning of enterprise development, and the full prediction of the industry development cycle. Some auto companies only know how to work on sales data, constantly use price weapons, constantly suppress dealers, and continuously expand network channels. This kind of "quick success" market strategy is difficult to guarantee the sustainable development of enterprises. The car market that has been smashed by the data can only be "warm boiled frogs", and it is not difficult to guess who is ending. Who will take off the "new clothes of the emperor"? Perhaps, the bell must also be ringed.

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