Interview with Li Jianli, Chairman of Beijing Mingtuo Weiye Furniture Co., Ltd.

Reporter: Hello, let us introduce the brand of the camel, which is the advantage of some of our products.

Li Jianli: Our famous camel furniture started in the famous metal glass furniture base in China - Shengfang. After the hardships and confusions of the start-up period, the exploration and breakthrough of the growth period, and the courage and self-confidence that gradually matured, the camel bears the glory and dreams of the past 20 years. From the original small living room products to the current professional manufacturers of solid wood, panel, steel and suite furniture. The business entity includes the company headquarters, steel pipe factory, panel furniture branch, small coffee table, hall cabinet, solid wood dining table factory, hotel and so on. The advantage of our products is that, in response to the needs of the market, we have developed some small pieces of furniture, panel furniture and the most versatile glass products that meet our own tastes.

Reporter: What is the current development scale of the company?

Li Jianli: Now the first phase of our plant has just been built and is under construction. The current monthly production capacity is five or six million. We started from small pieces to suite furniture. In 2007, we invested in the suite project and built it towards the goal of “synchronizing with the world at the start”. From planning, research and development, design, production to promotion, this boutique project was built by the famous camel team. , subverting people's imagination of "Shengfang made" furniture.

Reporter: So what is the overall sales network layout?

Li Jianli: Now there are about 150 stores open. This refers to the suites. There are now four or five hundred small ones. In the north, we are now a relatively large enterprise. For more than ten years, we have been insisting that sales channels are the key to business success. Now we have built a nationwide marketing network, which has been established in Beijing, Xianghe, Shenyang, Zhengzhou, Jinan, Qikou, Wuhan, Lecong and other places. In addition to the extensive domestic market, the famous camel furniture store has been exported to Europe, America, the Middle East, South Africa, Southeast Asia, Hong Kong, Macao and Taiwan and other countries and regions.

Reporter: So our future focus is not the main development suite?

Li Jianli: Yes, with the suites driving small pieces, the suite furniture is still more suitable for home.

Reporter: Then, do you think that the suite furniture, especially the panel furniture, you feel that there is a situation in the current market development and consumer acceptance?

Li Jianli: Now this suite, especially the panel furniture, is simple and suitable for living now. It is environmentally friendly and suitable for national macro-control. Like our "Chang Li Xing" solid wood dining table and chairs, "Hui Wei" steel wood series, "Charming Camel" suite series in Chengdu show perfect appearance, attracted a lot of consumers.

Reporter: Now that we have opened a large flagship store in Suzhou, does it mean that the famous camel will shift the focus of the market to the East China region?

Li Jianli: The Yangtze River Delta is an important logistics base. We now have three or four stores in East China. In the future, there are still more than a dozen stores to open. Our company's name is “Famous Camel”. In fact, it means the camel in the desert. We hope to find water in every place. Suzhou has been known as a water town since ancient times. It is rich in water. I believe we will intensively work here. The market is doing even bigger. Bring our northern design concept, the most environmentally friendly and fashionable thing to East China.

Reporter: From the perspective of some exhibitions this year, do you feel that the situation in the whole market is relatively optimistic? Because just after the financial crisis, it may still have a certain degree of impact on this industry.

Li Jianli: The financial crisis is still relatively influential for high-end products, but the panel furniture is still in line with the needs of the general consumer class, and the price is not too high, so I personally think that the board furniture has little effect.

Reporter: Then, the overall sales situation of this year and the status of business operations are compared with last year or before. What kind of situation do you think is in the situation?

Li Jianli: In terms of sales, this year we have a small increase compared to the same period last year. In terms of export, except for the United States, the rest of the countries in Europe and South Asia maintained the same growth rate as the same period last year.

Reporter: Are you still optimistic about the prospects of the entire market?

Li Jianli: I think that the entire furniture market, as long as you study the market carefully and pay attention to original design, you can still find a road in your own market. I am very optimistic about the long-term development of the furniture market. I think this one is still very big. Potential industry.

Reporter: Thank you, Mr. Li for accepting our interview.

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