Guangzhou Jointair Co., Ltd. , https://www.jointair.cn
2009 is just the 10th anniversary of the establishment of Haodi, and 2009 is also the most crucial year for Haodi. The completion of the first phase of the industrial park and the completion of the operation of the Sichuan Haodi Furniture Materials Mall indicate that Haodi is developing towards diversification. On January 11th, at the awards ceremony hosted by the "Furniture Guide" and the Furniture Channel, the furniture channel specially interviewed Mr. Liu Wei, the general manager of Chengdu Haodi Furniture Co., Ltd., and made a new look at Hao Di in 2010. Outlook.
[Furniture Channel]: Hello, Mr. Liu! First of all, please tell us about the overall development of Haodi in 2009. Please give us a simple review, thank you!
[Liu Wei]: Hao Di has just turned 10 from 90 to 09 this year. In 2009, Hao Di was the most crucial year in the history of 10 years of development. We have built our own industrial park, another project, we also invested in a project related to Chengdu Furniture Park - Sichuan Haodi Furniture Materials Shopping Mall, which has been opened on October 28, and the business conditions are also very good. The industrial park is supporting. We are still preparing for the second phase. The second phase is also attracting investment. In 2009, the company is developing steadily, manufacturing, and products. From the circulation link, the raw and auxiliary materials are diversified. The development trend is good, this is the development in 2009.
[Furniture Channel]: Hao Di has such a good development trend in 2009, then what new development plan for Hao Di in 2010?
[Liu Wei]: In 2010, Hao Di first built the park, and continued to do a good job in product development product marketing, mainly focusing on marketing. In the past, the demand for products was in short supply. Now, after the new construction, the product quantity will definitely increase a lot. We will make efforts in marketing, improve product grades, improve product grades, and strive to meet the needs of people at different levels and do some high-end product. Enter the first-line market. Second, in the field of circulation, further improvement, do a good job in the second phase of investment projects, let us better serve the park, we have the responsibility and pressure, a long way to go, and strive to take it to the next level in 2010.
[Furniture Channel]: Everyone knows that Hao Di invited Chen Baoguo to be our image spokesperson. So, what new plans does the company have for brand promotion in 2010?
[Liu Wei]: This year's brand promotion is stronger than last year. CCTV has been doing it from April 2006 to now. Chen Baoguo endorsed Hao Di, and everyone has maintained a good relationship with each other. Mr. Chen Baoguo and our products. The image and conformity, there is no scandal, which is consistent with the company's product connotation. We have increased the amount of distribution in CCTV, increased the promotion cost, and gave our dealers greater confidence. At the same time, in the network, the company is also planning to set up a network promotion department, including paper media, to form a complete brand planning agency.
[Furniture Channel]: Ok, due to time, today's interview is here. Thank you!
Liu Di, general manager of Haodi Furniture: 2010 brand and circulation
Furniture Channel interviewed Mr. Liu Wei, General Manager of Chengdu Haodi Furniture Co., Ltd.