Many "undercurrents" affect the furniture industry's continued improvement

In 2010, the domestic furniture industry was prosperous on the surface, and time seemed to have returned to the past period of rapid development of the furniture industry. The madness of the March furniture exhibition made the furniture industry seem to be injected with a stimulant, and all related industries have During the rapid performance, information on the opening of furniture and building materials stores in various regions of the country came one after another. Information from the terminal market, it is very difficult for dealers to get a relatively good store in various hypermarkets. They have funds and product agents, but they are struggling to find a suitable sales platform and let many terminals distribute The merchants were distressed.

However, under the surface prosperity, the undercurrent surged. After visiting many furniture companies and markets, the reporter learned about this general situation. Although the general trend of furniture is still positive, various "undercurrents" have brought a certain impact on the sustainable development of the furniture industry. At the same time, after participating in various forums organized in some furniture industries, the reporter further confirmed that these "undercurrents" that had an impact on the furniture industry were in shock.

The unstoppable real estate policy "Underflow" In April, the state issued a regulation policy for excessively high and rapid rise of real estate, referred to as "11 Articles of the New Country." The real estate policy adjustment efforts have been used in many mass media "Unprecedented" to describe.

Since the release of the policy, the real estate data released by the relevant national real estate departments show that under the influence of policy regulation, the real estate transaction volume in Hangzhou has fallen by more than 70% compared with last month, making it the most affected city. Other first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and other regions have experienced significant declines in new house transactions. Some real estate industry scholars admitted in an interview with the mass media that the introduction of this policy has greatly deepened the common phenomenon of "holding money for purchase" in real estate transactions. The enthusiasm of ordinary people for buying houses has been seriously hit. Everyone is watching. During this period, there are real estate companies appearing to cut prices, so this wait-and-see mood will be more intense.

As far as the furniture industry is concerned, whether a house sells well or not depends on whether the furniture of its downstream industries can sell well in the market. The reporter visited some enterprises in Dongguan. Mr. Guo, deputy general manager of Ruifeng Furniture, analyzed to reporters that the introduction of the real estate policy has affected the furniture dealers who take the high-end route to a greater extent, and some houses have been recently Enterprises have started to offer discounts for promotion, but regardless of whether the real estate company is genuinely or pretending to offer discounts, the house must be sold less, so the furniture will be affected by the decline in house sales accordingly.

Mr. Guo introduced that the fluctuation of the real estate industry will definitely affect the furniture industry, but it will not have much impact, because from the reflection of the financial crisis, the cities below the second tier are the main battlefield of furniture sales and the development potential in recent years. The biggest part. A person in charge of a furniture company with the same view as Mr. Guo analyzed that less than the second-tier cities are relatively in line with international standards, so when the financial crisis and other factors affect the first-tier cities, the second-tier cities are not as strong as the first-tier cities. This time lag has brought greater opportunities to the development of those cities below the second-tier, and also brought opportunities to the sale of furniture.

The reporter recently went to Guangxi with the Dongguan furniture enterprise delegation to invest in Guangxi, and there were many real estate developers in Dongguan. A general manager of a real estate company, Mr. Jian, told reporters that based on past experience, this time the real estate policy may still be thunderous and rainy. After the two-month policy adaptation period, the price of the house may still rise, so please do n’t Worried that there will be too many changes in real estate prices.

Regardless of whether the price of the house is reduced or not, it is a fact that the recent house cannot be sold. This will still have a certain impact on the furniture company. Perhaps this effect is not present.

The reality of rising costs "undercurrent" cannot be avoided

The economic recovery has brought endless boost to the price increase of raw and auxiliary materials for furniture.

The reporter learned in an interview with furniture companies that most furniture companies expressed concern about the rise in furniture raw materials. The major furniture raw material markets in Dongguan are even more loud. Mr. Xiao of the Industrial Wood Market analyzed the reasons for the price increase. The economic recovery has changed the supply and demand relationship in the furniture market. The increase in demand for furniture sales, home decoration, and handicrafts is The main driving force for the rise of raw materials, followed by the rapid increase in costs in all walks of life, directly transmitted this trend to all links of the industrial chain. In addition, last year ’s harsh climate added costs to the industry. China ’s last year was either a snow disaster or artificial The fire caused restrictions on the supply and processing of wood raw materials. Mr. Xiao introduced that this round of price increase was the first time after the financial crisis. As the housing market, stock market and other markets fluctuate, the timber market will also experience this kind of instability, but in general it will still be better Development.

When the reporter participated in the China Panel Furniture Forum in Chengdu at the end of April, Qian Xiaoyu, vice chairman of the China Forest Products Industry Association, informed at the meeting that domestic furniture raw and auxiliary materials have risen by at least 10%, including hardware, plates and other furniture surroundings, and the future There will still be a rising trend.

General Manager Ruifeng Furniture introduced to reporters that the main raw material of furniture products, sheet metal, has risen by more than 30% in this price increase, and hardware and chemicals are all rising, but no furniture brand has raised prices. Phenomenon, so this part of the cost of raw and auxiliary materials increased during this period are required to be internally digested by furniture companies. During the low season of traditional furniture sales from June to August, President Guo is going to find some powerful training institutions to conduct a systematic training for the company's internal production and personnel in charge of the area, in order to further reduce the cost .

There has also been a rapid rise in furniture raw and auxiliary materials before, but that happened during a relatively healthy period in the furniture industry. At present, when the furniture industry has experienced a recovery after a low tide, the rise in raw materials has not necessarily been a good thing for the continued prosperity of the entire furniture industry.

Trade friction, the "undercurrent" that is everywhere

Anti-dumping occurred during the period of rapid development of the furniture industry in the past, but also during the current recovery period, and has a more obvious rise than before. In the furniture industry, more foreign trade barriers against Chinese furniture exports are established.

From the moment the financial crisis gradually subsided, trade protectionism in many foreign countries began to rise, and the number of trade investigations such as anti-dumping and anti-subsidy increased significantly for various types of goods imported from China. National data show that in 2009, a total of 22 countries and regions filed anti-dumping, countervailing and other investigations against China up to 116 times. Since the end of 2010, there have been more than 9 anti-dumping and anti-subsidy investigations on Chinese exports.

According to people in the furniture industry, trade barriers in the furniture industry are mainly reflected in various rules and requirements set up abroad for various types of wood products exported by China to restrict imports, such as the "environmental protection" The Lacey Act, the REACH Regulation, etc. are all well-known barrier rules.

Some people in the industry said that there are more and more foreign trade methods, but they can also play a role in regulating and improving my furniture industry. From a long-term perspective, it will also be of great benefit to the development and transformation of the domestic furniture industry. of.

With the recovery of the domestic furniture industry, the hidden currents and reefs hidden in it are far more than the above. Exchange rate issues such as the appreciation of the RMB are also the main concerns of various domestic industries in the near future. If the RMB is really as desired by other countries, then the domestic China's furniture exports and other industries may really be experiencing a "strong undercurrent".

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