National policy helps security companies encounter difficulties

In the first half of 2011, the security industry did not suffer much from the initial stage of the “SME Slugging Downs”. Some companies even had faster growth rates in the first half of this year than last year; and in the second half of this year, the security industry was in this The impact of the economic crisis began to surface gradually. According to reports, in recent months, several security companies in Shenzhen have closed down or have been forced to transition to other industries. Many companies stated that after the second half of this year, especially after the Anbo, enterprises' business became difficult to do.

Many security companies encountered an unprecedented "payment difficulty" in 2011. Hou Gang, general manager of Shenzhen Diweile Technology Co., Ltd., spoke in an interview with the author. This year's overall environment was detrimental to security companies and the funds were relatively tight. However, security companies’ funds were not tight because of the tightening of banks, but they were difficult to return funds. The money that can be returned in 20 days may now take 2 months.

The delay of the repayment made the security company's capital chain fracture not appear in the first half of the year, but was delayed until the second half of the year. In addition to the "difficulty in repayment," this year's leading company's DVR price reduction war has also made some security and SMEs worse, so that the DVR market has caused a lot of shocks. Some industry insiders believe that the security of small and medium-sized enterprises will undergo a reshuffle in the second half of this year and early next year. In recent days, there has been a large number of "mountain rains will come to the building".

On November 1, 2011, the 13th CPSE was successfully concluded in Shenzhen. This event, known as the "Global Security First Exhibition," attracted 1,500 exhibitors from 42 countries and regions in the world. More than 200,000 professional buyers and professional visitors gathered at the Shenzhen Convention and Exhibition Center, including overseas buyers. With 15,000 people, it set a new record for Shenzhen Science and Technology Convention and Exhibition and the number of visitors. The 2011 AMB was supposed to be a grand event that showed the brilliance of enterprises and industries. However, it did not want this industry event to become a booster for the security industry reshuffle.

A month after the AMB, many companies have reported that the market is difficult to do. The author understands that the collapsed enterprises are mostly small and micro enterprises, and these companies do not have their own brands or their own core technologies. According to analysts from the industry, in 2011, AMB will bring together security companies and people in the industry. The exchanges at the Expo will make the price of security products more transparent. Buyers will find that the comparison between the buyers and the counterfeit products is nowhere to be found. Shaped, some of the user's propaganda also exposed the truth. After the AMB fair, the market price was transparent and the profit of the product was even lower. SMEs with neither price advantage nor brand advantage had a difficult position in the market and were on the verge of bankruptcy.

"Without independent technological innovation, we can only keep repeating the old technology and keep fighting the price war. Our competitiveness is getting weaker and weaker. Finally, everyone is black and blue, and closures, restructurings, and acquisitions are the end. In fact, this shows that A very simple principle, short-term profits and ignoring the technical content and quality of the product itself, ultimately making the company itself fundamentally unstable, had to fight the price war, it is such a vicious cycle is the root cause of the collapse of the enterprise. We will strengthen our business line, strictly control the quality, continuously research and innovate, reform the management system, and constantly improve our own competitiveness so that we can develop towards a longer-term goal.” Shenzhen Hechuangmei Optoelectronics Technology Co., Ltd. is in this “surrounding tide” Made his own voice.

In addition to the difficult development of the enterprise, the development of the entire security industry this year looks very beautiful. At the 2011 Expo, high-definition, large-screen splicing and industrialization applications were introduced. The “High Definition” is pushed to the top by major companies. Nearly every family at the Fair has shouted “HD.” In this regard, the senior consultant of HC Security Network Co., Ltd. Xiang Liangbi said: “At present, the application rate of high-definition products in the security industry Less than 18%, it should be said that up to 30% can be regarded as universal. Due to transmission and storage, operating costs and other factors, the security industry application of high-definition products is still some distance away from the popularity, the real popularity will probably take five years."

At present, the development of the security industry is not optimistic. This is related to the tight domestic funds, the intense competition in the industry caused by the influx of foreign capital, and the external environment caused by the US financial crisis and the European debt crisis. However, the industry lacks rational planning and price competition. , The proliferation of cottages and inadequate market management are also important reasons.

Safeguarding small and medium-sized enterprises seeking sustainable development can only hope to ease the pressure of enterprises through financing through banks or other means. However, in the previous stage, the country continued to increase the reserve ratio and tightened monetary policy. The bank loan interest rate has been raised, and private capital interest rates have also risen. In addition, due to the SMEs' own reasons, the loans provided by banks to SMEs are mainly used for the renewal of liquidity and fixed assets. SMEs are rarely provided with long-term credit. SMEs have been unable to obtain financial support from banks, SME financing difficulties, lack of funds, poor corporate turnover, resulting in low efficiency of SMEs, development slowdown, the living space is becoming narrower.

On December 9, the Political Bureau of the CPC Central Committee held a meeting to analyze and study the economic work next year. The meeting emphasized that China will implement a proactive fiscal policy and a prudent monetary policy next year to maintain the continuity and stability of macroeconomic policies. This economic policy also brings some "spring" news to security companies that are in the "winter".

The implementation of a proactive fiscal policy and a prudent monetary policy next year in the country will likely alleviate the lack of demand in China, lack of investment, exports, and weak economic growth. It will also improve the difficulties of corporate loans and financing. The policy that the country will implement next year will also have a direct and indirect effect on the security industry and companies. The direct effect is reflected in the proactive fiscal policy and sound monetary policy. First, it will promote the country to increase investment in the security industry, and it will have a positive effect on market expansion. It will also ease the turnover of the capital chain of the security industry to some extent. The "hard" problem will also be improved to some extent. The positive policies implemented by the state next year will undoubtedly free up more space for the survival of SMEs.

Although affected by the entire environment, the security industry has also emerged problems that many industries cannot avoid. However, as a relatively new industry, the security industry is still an industry with great development potential and a strong development momentum. In the future, security protection will become an indispensable protection for society and citizens, and the country’s investment in the security industry is also increasing year by year. However, as security development matures, corporate branding, product quality, and technological innovation will surely become a magic weapon for corporate survival. Enterprises that do not have their own brands and characteristics are also most likely to be eliminated.