Plagiarism into the hardware industry "hidden rules" Do not "go crazy"

I am not afraid to be with you, but I am afraid I cannot keep up with you. "This sentence is very appropriate to describe the corporate voice of relying on "imitation" of other people's design achievements. For enterprises that do not have R & D strength, there is no such thing as independent property rights as long as they have profits. Especially for hardware and medium-sized enterprises, "plagiarism" is more commonplace. The "plagiarism" of the appearance of hardware products and the "sneak attack" of technology, and even some products without any changes, are completely copied, which makes "original" enterprises angry and "plagiarism" what kind of effect does the company have?

Plagiarists can reduce production costs In a county in Hebei, the existing more than 100 small and medium sized sewing machine companies are almost exclusively “imitation” products. In the concept of these business owners, “imitation” products are not a The shameful thing, on the contrary, can bring about rapid growth opportunities for these companies that are generally not strong enough.

As long as the market's best-selling models are identified, after some changes in certain parts, the application of new trademarks and production into production can flow into the market. Although these imitation products have basically no technical content, the quality of the products cannot be guaranteed. Since companies do not invest R&D costs, technical costs, and promotional costs, their investment risk is low. If the sales are good, the company's profits can be guaranteed.

In Jiaxing, Zhejiang, some manufacturers of doors and windows that do not have the ability to develop have also found their own way of “listing”: First, the style closely follows the brand manufacturers, keeping pace with the development of the brand manufacturers in the shortest time; second, Low quality and low price impact on the market, the current share of doors and windows products in the country's hardware market point of view, although the proportion is small, but the development potential is great, low prices impact the market will give brand manufacturers a fatal blow.

The sense of property rights of plagiarists is weak. "Small businesses copy large companies and big companies copy foreign companies." This similar view has a low support rate in the industry. Through the investigation of several domestic large-scale hardware companies, these enterprises have almost been “plagiarized” by small and medium-sized enterprises. In addition to the fact that the trademark counterfeiting is not so obvious, the appearance and technology of the models are repeatedly invaded.

However, it is puzzling that these enterprises did not show the anger that the “victims” should have, and it was even more awkward to take action. On the contrary, some companies even believe that this has been accustomed to in the industry. If the “plagiarism” is found every time legal measures are taken, in addition to the high costs of litigation, normal production will be affected, and most of them will only close their eyes. .

The plagiarists are even more assertive: Many large domestic companies started with such a model at the beginning of their development. Objectively, the mode of fortune of some large-scale enterprises has provided these small and medium-sized enterprises' bosses with models that they emulate. It seems that this has become the "hidden rules" of the hardware industry.