Plumbing bathroom upswing in front of a price increase or "difficulty"

Some well-known plumbing and bathroom brands have no fear of market sales pressure and have raised their prices. Industry insiders predict that more and more plumbing sanitary ware brands will join the ranks of rising prices in 2011, and collective price increases will begin to show. Does the company really rise without fear of price increase? Will the plumbing and sanitary ware industry, which is known as “low price”, be “difficult” in raising prices? The collective price increase will affect the development of plumbing and sanitary ware industry?

Big brands led the rise of small and medium-sized brands and waited for the opportunity to "last time before the price increase, discount promotions, preferential rates." "Products have to rise, you need to buy it now." "To decorate new home New Year, did not catch the New Year's Day promotion season, comparison section The price of toilets after the previous festival actually rose by 150 yuan, which is even faster than the increase at the end of the year." "Metal raw materials, plates, and labor have all gone up, and the prices of products will not be maintained without increasing prices."

"Rising" sounds in the busy season of renovation, whether it is businesses or consumers are "up" change. So, what is the first wave of gains in sanitary plumbing products after New Year's Day? The author experienced consumer collection of "intelligence."

Wrigley plumbing sanitary ware sales personnel said that “there’s a notification from the manufacturer that after the New Year’s Day, Wrigley Plumbing’s sanitary ware products have all gone up in price, and they are about 10%-15% higher on the basis of the original price.” Not only that, but also from the relevant person in charge of the factory. Knowing that the Wrigley Group's Wrigley, Faenza and Anwar plumbing sanitary ware all prices, and the average increase of not less than 10%.

In addition, Kohler and TOTO still insisted on price increases in previous years, the former being between two and three hundred dollars, and the latter between five and ten percentage points. Huida's price increase will be officially launched in March, and the increase may be 10%. Liang Jiansheng, director of Hengjie Plumbing Bathroom Marketing Center, said that Hengjie Plumbing Co., Ltd. will not adjust the price of existing products for the time being, but it will develop products with higher added value to gradually realize product updates. In other words, the new products launched by Hengjie Plumbing Bathroom in 2011 will be launched with a new price system.

It is not difficult to see from the above information that the well-known plumbing sanitary ware brands have joined the price increase army after New Year's Day, but few have heard of the price increase action of small and medium-sized brands. In this regard, in the words of Wrigley's general manager Fang Chun, “The market changes are always driven by big brands. This change in price rise must also be started by big brands. Some small brands do not have the ability to pay premiums. The price will die faster, which depends on the strength of the brand." Visible, small and medium-sized brands are not "cold" on the rise in costs, but waiting in the wings.

Does not endorse price wars or price increases or unimpeded sales in previous years, large and small Golden Week, plumbing bathroom prices battle more than a fierce, "Plumbing bathroom package price 999 yuan," "Special toilet 499 yuan," "breaking The price is only 99 yuan for toilets.... ... The price of water heaters in sanitary ware manufacturers competes with each other at a price of "no minimum, only lower," and the level of excitement is comparable to that of Shi Jian and Hagong in "72 Tenants" in Mong Kok. Sai Yeung Choi Street Doosan Electric shouted the story of the jumping price. However, seeing the news that the one-and-a-half plumbing and plumbing brands have raised their prices, you should believe that the plumbing bathroom is no longer an endorsement of the price war.

In this regard, people in the industry can not help but worry that out of price war plumbing products sold well? However, it turns out that even if the price of the product goes up, the sales volume is still rising. After the New Year's Day, SouFun Home Appliances launched an exclusive interview with “National Home Furnishings Great New Year”. When summarizing the market performance of last year and New Year's Day Golden Week, including TOTO, Wrigley, Faenza, Anwar, Huida, Eagle, Anmon, Plumbing and sanitary brands including Hengjie, Dufini, and IVI all expressed that they had completed their annual targets ahead of schedule. The New Year's Day market also performed better than the Mid-Autumn National Day.

So, without the price of this sword, plumbing bathroom sales rely on what to promote? The general manager of Dufini Plumbing and Sanitary Ware was accepted by SouFun.com.cn. The author not only affirmed that the price system will be adjusted, but also indicated that the company will do its best to absorb the cost of internal price increase. At the same time, it will increase the added value of products through R&D and services. , To attract consumers with higher cost performance. IVI plumbing sanitary wares said that the company realized a few years ago that low prices are not a magic weapon for the market, and that it has adopted measures such as optimizing the production process and expanding production capacity at the production base to reduce production costs.

It can be seen that in the face of high inflationary pressures in the domestic economy, plumbing and sanitary ware companies have long realized that product price increases are imperative. It can be predicted that in 2011 the plumbing and sanitary ware industry or the current collective price increase behavior. Faenza General Manager Yan Bangping also had to admit, “In 2010, the CPI index increased by 5.1%. Almost all of the raw materials have increased. At the same time, staff salaries and welfare expenses have all increased substantially. Therefore, I believe many companies cannot bear the cost. Growth. Now that the price of the product remains the same, even less, I believe that most companies should have such a price adjustment."

The collective price hikes outweighed the disadvantages of the industry, and the sales of New Year's Day achieved a good start. There are two prerequisites. First, the price increase brands are all major brands of plumbing and sanitary ware, and the high-end customer base does not have too many sensitive responses to price adjustments that are not high. Second, under the circumstances that the previous Golden Week was not being used for consumption, the last Golden Week of New Year's Day was in the peak season of the decoration season. It was a normal phenomenon that a rare sales rebound occurred. Then, if the price increase trend becomes more and more obvious, the price increase rate may increase, and the formation of collective price increases, will it play a negative role in the development of the plumbing and sanitary ware industry?

Huang Xinhong, Secretary-General of the Professional Committee of Building Ceramics of China Ceramic Industry Association, has his own unique insights. He believes that product prices are the development trend of the industry. Low-price and low-level industry competition is not what we want to promote. The production cost of the Taowei industry is still relatively high. If we still maintain the original level, it will be unfavorable to the development of the industry. He has been advocating to increase the technological content, cultural and artistic content of products, and to increase the added value of the products as a development goal of Taowei's enterprises, instead of blindly winning with scale or winning with low-level competition.

Wrigley's general manager Fang Chun and Huang Xinhong's views coincide. "This year, China's economic inflationary pressure is high and all prices are rising. It is inevitable that plumbing and sanitary products will rise. This time, it can better reflect whether big brands have the ability to pay premiums. If a big brand does not have the ability of premium, it cannot survive, and under the premise of premium, it puts higher requirements on the brand's product quality, function and service.If you can provide higher value, make the value and price match Even if it is worth the money, consumers will naturally accept it."

Wrigley does this. As the leading brand of plumbing and sanitary ware, it is not simply to increase prices in order to increase prices, but to consider the general direction of the development of the industry, to improve the quality of products while improving product prices, and to improve the company’s service and management system. Promote business transformation to a more benign and healthier direction. It can be seen that the price increase is not necessarily a bad thing for the development of the company. From a certain perspective, it is more likely to promote the development of the industry.